{"id":18147,"date":"2015-05-19T13:33:42","date_gmt":"2015-05-19T12:33:42","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=18147"},"modified":"2018-02-05T16:29:46","modified_gmt":"2018-02-05T15:29:46","slug":"posting-frequency-on-facebook","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2015\/05\/posting-frequency-on-facebook\/","title":{"rendered":"Posting frequency on Facebook – a quick guide for Brands and Media"},"content":{"rendered":"

Posting is, without a doubt, one of the most important parts of social media communication. There are plenty of guides, tips etc. on the Internet about how often administrators should be posting. However, it is hard to find any data \u2013 driven facts, and that\u2019s why Sotrender<\/a>\u00a0<\/b>has dealt with this issue. We analyzed 3, 388 profiles from various countries and of various sizes (ranging from 1k to 5m fans), falling either into one of the following categories, Brands or Media. We checked their activities on Facebook over the last year in order to provide you with simple tips about how often you should post on your profiles. The general results of our analysis found that Brands should avoid posting too often, whereas the Media can post up to several times a day.\u00a0<\/strong><\/p>\n

How much do Media & Brands post?<\/h2>\n

The first step in our analysis was to check how many posts, on average, are published by the Media & Brands profiles during the week. The difference between these two branches is very important because they have completely different posting habits, resulting from the character of the content they publish. \u00a0Results are presented on the graph below:<\/p>\n

\"posting<\/a>

The average weekly posting frequency<\/p><\/div>\n

 <\/p>\n

It\u2019s the first analysis of the difference between posting habits of media and brand Facebook pages. As we can see, there is a visible difference between these two categories. Media profiles are posting significantly more often. Moreover, the number of posts in this case is continuously getting bigger. However, this conclusion is rather obvious \u2013 the Media is constantly informing us about events from all over the world, so naturally they publish more. But the question is how posting frequency influences their organic reach, which is the natural, \u201cviral\u201d reach of communication obtained without paying for ads.<\/p>\n

Posting frequency vs. organic reach<\/h2>\n

In order to answer this question, we examined the organic reach of successive posts during the day.<\/p>\n