![\"oscar](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/02\/oscar-selfie.jpg\")
<\/a>Ellen DeGeneres selfie at the last year’s Oscars<\/p><\/div>\n
But still it’s all about the movies and best actors. We analyzed the popularity of Oscar-nominated films and actors among fans using social media. Fans play very important role in social campaigns of films which tend to be very short and intensive. By sharing the news about the films they\u2019re watching, fans contribute to the popularity of films themselves.<\/p>\n
And the social media Oscar for the Best Picture goes to…<\/b><\/h2>\n
This year 8 films are nominated to the Award in the most important category. \u00a0All of them have Facebook profiles. The most popular is American Sniper<\/i><\/strong> with over 1.5 m fans and it\u2019s the only nominee to pass 1 million fans milestone. The second biggest profile is The Grand Budapest Hotel<\/strong><\/i> with over 477k fans. The critics favourite – Birdman<\/i><\/strong> ranks 7th with 100k fans. From 5 films nominated in Best Foreign Language Film category only two have Facebook profiles, Polish Ida<\/i><\/strong> and Argentinian Wild Tales<\/i><\/strong>. If social media were to decide, the winner would definitely be Wild Tales<\/i> with over 120k fans.<\/p>\n On the contrary, Fifty Shades of Grey<\/em><\/strong> movie has over 8, 98 m fans on Facebook, 473 k followers on Twitter and its trailer has been watched over 58, 7 m times which is over 10 times more than the most watched American Sniper<\/i> trailer and over a half of the total number of views of all films nominated in the Best Picture category this year. The movie directed by Sam Taylor-Johnson<\/strong> is not very likely to win the real Academy Award, but undoubtedly we can say that in social media it has already won everything that there was to win. \ud83d\ude42 When we conducted a similar study in 2013<\/a>, also a non-winning movie, Ted<\/em>, <\/strong>\u00a0was the most popular in social media.<\/p>\n The majority of actors nominated in the Best Actor\/Actress<\/strong> category is absent from social media. Only Reese Witherspoon<\/strong> and Bradley Cooper<\/strong> have Facebook fanpages. Not many more nominees have Twitter profiles – besides from Witherspoon, Steve Carell<\/strong>, Julianne Moore<\/strong> and Michael Keaton<\/strong>. If Twitter users were to decide, the Oscar would go to Steve Carell for his performance in Foxcatcher<\/i><\/strong> as his profile has 3.86 m followers.<\/p>\n How did the filmmakers, studios and actors react in social media to the nominations? Surprisingly calmly. No super funny posts, few exclamation marks, just ordinary congratulations. Even though the posts with congratulations were extremely popular in social media. On Faceboook most likes and shares gained, that\u2019s no surprise, American Sniper<\/i>. Their congratulations posts has now (on Feb, 17th) over 65k likes and 12k shares. When Steve Carell tweeted that he\u2019s nominated, his post gained 7k favs and almost 2k retweets, Reese Witherspoon tweeted a photo with her Wild <\/i><\/strong>co-star Laura Dern and gained 1.2 favs and 447 retweets.<\/p>\nSocial media analytics & actionable tips<\/span>Learn more about Sotrender<\/a><\/h4><\/div><\/p>\n
Check the social media Oscars winners<\/b><\/h2>\n