{"id":12039,"date":"2014-05-23T09:39:29","date_gmt":"2014-05-23T08:39:29","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=12039"},"modified":"2015-12-01T22:02:55","modified_gmt":"2015-12-01T21:02:55","slug":"politics-on-facebook-election-european-parliament","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2014\/05\/politics-on-facebook-election-european-parliament\/","title":{"rendered":"Politics on Facebook – Election to the European Parliament"},"content":{"rendered":"

The election for the European Parliament is getting closer and closer. Candidates are doing their best in order to convince both the electorate and as many floating voters as possible. Their campaigns take place among others also in social media. However, it\u2019s not much friendly a space for politics and politicians. Social media is often compared\u00a0a big party and politics is not the best topic to talk while having fun. So how are political parties from 28\u00a0countries doing in social media in the crucial moment of the election campaign? Sotrender<\/a>\u00a0analyzed almost 300 profiles\u00a0and\u00a0found the most liked\u00a0parties in absolute and relative terms.<\/p>\n

<\/p>\n

The most liked on Facebook<\/h2>\n

Facebook is definitely the most important and most frequently used platform, with much less activities on Twitter and other channels. Given this, we decided to focus on Facebook profiles of almost 300 political\u00a0parties\u00a0from all 28 countries where elections are held.\u00a0To begin with, an analysis taking into consideration the number of fans was performed. If only Facebook fans voted, who would get most votes on Sunday? The leader is Movimento Cinque Stelle<\/a> from Italy with almost 400 000 fans, then comes Britain First<\/a> from the United Kingdom<\/a> and multinational fanpage of European People’s Party<\/a> is on the third place.<\/p>\n

The number of fans shows that social media is not an easy environment for parties. Even big parties with millions of voters have no more than hundreds of thousands of Facebook fans. On the other hand, many brands, sport clubs or musicians boast dozens of millions fans on the same platform! One of the reasons is that people are often not that proud of the politicians and wouldn\u2019t like to identify with them. However, the most popular politicians\u00a0gained more likes on Facebook than particular parties (for instance Nicolas Sarkozy<\/a>\u00a0840k fans, Angela Merkel<\/a> – 510k fans, Fran\u00e7ois Hollande<\/a>. It’s understandable as it\u2019s easier to support and like a person than an organization.<\/p>\n

\"Politics

Politics on Facebook – the most liked political parties running for European Parliament election<\/i><\/p><\/div>\n

<\/p>\n

Politics on Facebook – if country’s population matters…<\/h2>\n

As the charts shows, among the most liked there are mostly parties from bigger countries like the UK, Italy or France. However, this may be the effect of the size. In order to provide you with impartial information, Sotrender<\/a> decided to analyze the popularity of the parties taking into consideration number of inhabitants of a certain country (<\/a>after Eurostat)<\/a>.<\/p>\n

This changes the ranking dramatically. Parties from smaller countries like Malta and Luxemburg are in the top five! There are also 2 Hungarian parties with more than 1% of entire population as fans, and some other parties from middle-size states. However, there are no parties from the biggest European countries.<\/p>\n

On the other hand, only 3 parties out of almost 300 gathered more than 1% of their country’s population as Facebook fans.\u00a0The winner \u2013 Partit Laburista from Malta \u2013 gathered as much as almost 4% of country\u2019s population.\u00a0This proportion, however, is still far from the real support to the party, which, during 2013 general Maltese elections, gained ten times more votes<\/a>\u00a0than it’s actual number of fans on Facebook. It seems that there is still big potential for acquiring new fans.<\/p>\n

\"Politics

Politics on Facebook – political parties ranked by number of fans as proportion of country’s population<\/p><\/div>\n

Certainly, the popularity in social media doesn’t have to have its reflection in the number of votes for the parties or particular candidates. It’s very possible that on Sunday the winners will be completely different as the party or the candidate we vote for is a question of our personal choice.<\/p>\n","protected":false},"excerpt":{"rendered":"

The election for the European Parliament is getting closer and closer. Candidates are doing their best in order to convince both the electorate and as many floating voters as possible. Their campaigns take place among others also in social media. However, it\u2019s not much friendly a space for politics and politicians. Social media is often […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1783],"tags":[17,331,385,827,829],"yoast_head":"\nPolitics on Facebook - Elections to the European Parliament<\/title>\n<meta name=\"description\" content=\"Politics on Facebook: Analysis of parties participating in the election to the European Parliament in May 2014 - Sotrender: Social media analytics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2014\/05\/politics-on-facebook-election-european-parliament\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politics on Facebook - Elections to the European Parliament\" \/>\n<meta property=\"og:description\" content=\"Politics on Facebook: Analysis of parties participating in the election to the European Parliament in May 2014 - Sotrender: Social media analytics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2014\/05\/politics-on-facebook-election-european-parliament\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jan.zajac.75?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-23T08:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-01T21:02:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/05\/wykres1.png\" \/>\n<meta name=\"author\" content=\"Jan Zaj\u0105c\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/janekzajac\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Zaj\u0105c\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2014\/05\/politics-on-facebook-election-european-parliament\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2014\/05\/politics-on-facebook-election-european-parliament\/\",\"name\":\"Politics on Facebook - 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