{"id":11271,"date":"2014-04-16T22:59:09","date_gmt":"2014-04-16T21:59:09","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=11271"},"modified":"2015-12-01T22:04:36","modified_gmt":"2015-12-01T21:04:36","slug":"organic-reach-plummets","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2014\/04\/organic-reach-plummets\/","title":{"rendered":"Facebook organic reach plummets – you reach only 3% of your fans!"},"content":{"rendered":"

Even top brands, possessing both money and know-how, suffer a drastic decline in Facebook organic reach.\u00a0Constant modifications of its algorithms, resulting in News Feeds being\u00a0less occupied by unwanted like-baiting posts, has caused a U-turn in Facebook future. Sotrender<\/a> analyzed how organic reach of several top US brands has changed over the last couple of weeks. We discovered that it has declined by almost 70%!<\/strong><\/p>\n

<\/p>\n

Let\u2019s cast our minds back to 2004, when Facebook was created. The wonder years when one paid nothing for thousands of views\u2026 Come back down to earth \u2013 this is a distant past. Since 2012 organic reach (the number of unique people who saw your post in News Feed or on your Page) has been constantly declining.<\/p>\n

March organic reach plunge<\/h3>\n

We analyzed insight data from top US brands Facebook profiles having more than 1, 9M fans.<\/strong> Below you can see how the average daily reach has changed from September 2013 till today:<\/p>\n

\n
<\/dt>\n<\/dl>\n

 <\/p>\n

\n
\"Average<\/a>

Average daily organic reach of posts published by the top US brands<\/p><\/div>\n<\/div>\n

\n

As the chart shows, analyzed pages were reaching on average half a million of Facebook users daily in September 2013, but this value decreased by more than 350 thousand by now. This means that posts’ organic reach declined by 70%.<\/strong><\/p>\n

Not only the nominal value of reach i.e. the number of people who see any content published by the page declined, but also the percentage value – fraction of total number of fans.<\/p>\n<\/div>\n

\n
\"Average<\/a>

Average daily organic reach of posts published by the top US brands – fraction of fans<\/p><\/div>\n<\/div>\n

\n

In September 2013 on average daily 8% of Page fans was reached by its content. However, now it is less than 3%.<\/strong> Sotrender\u00a0examined changes of each individual post type as well, focusing on average monthly organic reach calculated as a fraction of fans. Analyzed period covered February, March and April of 2014.<\/p>\n

According to the bar chart below, for each content type current month’s organic reach decreased (in most cases halved) in comparison to March<\/strong>. When it comes to February, only shared links’ reach remained higher the following month.<\/p>\n

\"Average<\/a>

Average monthly organic reach by post type<\/p><\/div>\n<\/div>\n

\n

How to adapt to Facebook algorithmic changes?<\/h2>\n
    \n
  1. – Consider adopting paid promotion of posts<\/li>\n
  2. – Put your fans engagement in the limelight.<\/li>\n
  3. – Analyze what type of posts they like and focus on your strengths.<\/li>\n
  4. – Do not overdo the number of posts and pick the best hour.<\/li>\n<\/ol>\n

    If you have problems with optimizing your Page performance, try Sotrender’<\/a>s free trial version and check the hints tailored for you.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Even top brands, possessing both money and know-how, suffer a drastic decline in Facebook organic reach.\u00a0Constant modifications of its algorithms, resulting in News Feeds being\u00a0less occupied by unwanted like-baiting posts, has caused a U-turn in Facebook future. Sotrender analyzed how organic reach of several top US brands has changed over the last couple of weeks. […]<\/p>\n","protected":false},"author":31,"featured_media":14921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1783],"tags":[385,787,801],"yoast_head":"\nFacebook organic reach plummets - you reach only 3% of your fans!<\/title>\n<meta name=\"description\" content=\"Sotrender analyzed how organic reach of several top US brands changed over the last couple of weeks. 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