{"id":5986,"date":"2019-04-03T09:00:54","date_gmt":"2019-04-03T09:00:54","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=5986\/"},"modified":"2024-05-10T08:54:33","modified_gmt":"2024-05-10T06:54:33","slug":"facebook-messenger-chatbots","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-messenger-chatbots\/","title":{"rendered":"Facebook Messenger Chatbots: Boosting Your Content Marketing Efforts"},"content":{"rendered":"\n

Every marketer knows that there is a constant struggle to grow the audience, drive traffic and conversions, and deliver killer content. Facebook, in particular, is one of the key elements of any marketing campaign. <\/span><\/p>\n\n\n\n\n\n\n\n

Whether you are a marketer or business owner, the question that often arises is how to improve your content marketing efforts?<\/span><\/p>\n\n\n\n

Well, one of the most effective and innovative ways is to use Facebook Messenger chatbots<\/strong>. Chatbots are in the middle of a huge comeback and marketers have been realizing how much they can gain from using them. If you want to know all about it and hear some interesting tips, just keep reading.<\/span><\/p>\n\n\n\n

The Rise of Automated Chat Technology<\/b><\/h2>\n\n\n\n

Automated chat technology is becoming one of the most powerful marketing tools in the industry. According to <\/span>Business Insider<\/span><\/a>, messaging apps overtook social media in a number of users even back in 2015. Apps like Facebook Messenger and the popular Asian messaging app WeChat are the ones that helped to drive this growth.<\/span><\/p>\n\n\n\n

Messaging apps aren\u2019t limited to text-based communications like before.<\/strong> Nowadays, they can also be used for sending money, communicating via images and video, and connecting to their favorite brands. <\/span><\/p>\n\n\n\n

If you want to exploit the benefits of chat automation, you should have a complete understanding of what chatbots represent. <\/span><\/p>\n\n\n\n

What Exactly is a Chatbot?<\/b><\/h2>\n\n\n\n

According to <\/span>Oxford Dictionaries<\/span><\/a>, <\/span><\/p>\n\n\n\n

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a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.<\/span><\/p>\n<\/blockquote>\n\n\n\n

To put it in a more simple way, a chatbot is an automated system of communication with users<\/strong> that integrates into websites, applications or instant messengers and helps entrepreneurs to get closer to customers<\/strong>.<\/span><\/p>\n\n\n\n

What people like about chatbots is that they provide most of the services of traditional apps without having to go through the downloading process, setting up the apps, and creating new accounts.<\/span><\/p>\n\n\n\n

Gartner<\/span><\/a> even predicts that chatbots will power 85% of all customer service interactions by the year 2020. <\/span><\/p>\n\n\n\n

When thinking about bots, it is important that you differentiate between the two basic types:<\/span><\/p>\n\n\n\n