{"id":5954,"date":"2019-03-14T13:52:48","date_gmt":"2019-03-14T13:52:48","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=5954\/"},"modified":"2019-03-14T13:52:48","modified_gmt":"2019-03-14T13:52:48","slug":"9-ways-create-best-instagram-bio-possible","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/9-ways-create-best-instagram-bio-possible\/","title":{"rendered":"9 Ways to Create the Best Instagram Bio Possible to Attract New Followers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It doesn\u2019t matter when you\u2019re a business, an influencer, a blogger, or someone who wants to grow their audience in any niche or industry, Instagram is a platform you\u2019re going to want to utilize. One of the most popular social media platforms, Instagram suits all ages and has millions of users access the site every single day &#8211; billions in total.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">So, you\u2019re reaching out, you\u2019re posting content, and you\u2019re doing everything you should be doing to grow your following, but the numbers just aren\u2019t going up. What\u2019s the problem? Well, firstly you\u2019re probably going to want to look at your content, but one of the most overlooked areas of an Instagram profile is, in fact, the bio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever somebody clicks on your page, the first thing they\u2019re going to see is your bio, which means you\u2019ll want to do everything you can to make sure you\u2019re optimizing your bio to attract the right people and get the followers best suited to you.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-node hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><img decoding=\"async\" id=\"hs-cta-img-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f.png\" alt=\"Start analyzing\u00a0your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b1ea7bd2-bb02-49cc-a97a-181fd9810e9f', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, today we\u2019re going to explore the nine essential tips you need to know to enhance your Instagram bio, doing everything you need to do to get the best results!<\/span><\/p>\n<h2><b>#1 &#8211; Avoid Buzzwords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are far too many Instagram accounts out there using overused buzzwords that people simply don\u2019t care about and overlook these days, and if your bio has them, yours is going to get overlooked too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Things like saying you like travel, you\u2019re an influencer, or an entrepreneur, or whatever. These are all words that have lost their impact over the years, so make sure you\u2019re thinking outside the box and getting creative with the words you\u2019re using, rather than sticking to generic terms. Inject a bit of your personality in here instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the key buzzwords you\u2019ll want to try and avoid include;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Certified<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Focused<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Passionate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Expert<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Leadership<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Excellent<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creative<\/span><\/li>\n<li><b><span style=\"font-weight: 400;\">And other words to this effect<\/span><\/b><\/li>\n<\/ul>\n<h2><b>#2 &#8211; Define Your Target Audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you even settle in to start writing a word, it\u2019s important to make sure you\u2019re taking the time to define who your target audience is and the sort of people you\u2019re trying to reach. With this information clear in your mind, you\u2019ll be able to choose the language, tone of voice and, style you think best suits your audience.<\/span><\/p>\n<div id=\"attachment_5956\" style=\"width: 761px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5956\" class=\" wp-image-5956\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/03\/sot_chart-13-1024x683.png\" alt=\"follower demographic on Instagram\" width=\"751\" height=\"501\" \/><p id=\"caption-attachment-5956\" class=\"wp-caption-text\">Analyze your followers demographic, sex and location in tools like <a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a><\/p><\/div>\n<h2><b>#3 &#8211; Have a Laugh<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When people log onto their social media profiles to have a scroll, they\u2019re looking for entertainment, and one of the best places to give it to them is in your bio after you\u2019ve connected with them and shown them some content that they\u2019ve enjoyed, and thus clicked through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adding some humor to your bio, you can add another level of entertainment which will instantly hook the people reading it, making them want to click to know more about you in the future and follow what you\u2019re up too! <\/span><\/p>\n<h2><b>#4 &#8211; Use Hashtags in Your Bio<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s so important that you utilize hashtags in your Instagram bio, and it\u2019s amazing to think about how many probably don\u2019t even realize this is something you can do. By adding hashtags, you\u2019re not only breaking up the wall of text of your bio content, making it a lot more eye-catching and easier to read, you\u2019re also making your profile more discoverable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While on the subject, it pays also to include keywords, preferably as <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-my-own-hashtag-on-instagram\/\">hashtags<\/a>, because this once again helps to make your profile more discoverable, especially with the types of audience that you\u2019re trying to reach out to and connect with.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5952 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/03\/randalyn-hill-1184619-unsplash-1024x683.jpg\" alt=\"instagram hashtags\" width=\"750\" height=\"500\" \/><\/p>\n<h2><b>#5 &#8211; Be Proud of Yourself<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to put yourself in a position where you might come across as bragging about yourself when you\u2019re writing online. However, while you probably wouldn\u2019t brag about all your achievements with somebody face-to-face, your Instagram bio is all about you so there\u2019s no reason why you can\u2019t use this space to showcase who you are and what you\u2019ve achieved.<\/span><\/p>\n<h2><b>#6 &#8211; Include Emojis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Just like in content marketing, people are immediately put off when they see a big wall of text. It looks like effort, and then nobody wants to read it, even if it\u2019s the best text ever written. Instead, you\u2019ll need to add some sparky visuals to spice things up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the easiest way to do this is to add emojis simply. A popular way to include emojis is to use them as bullet points to describe the points you include in your bio. For example, you might write that you love to travel and you\u2019ll include a little plane or beach emoji. You might say you like writing and have an emoji of a pen or a book.<\/span><\/p>\n<div id=\"attachment_5964\" style=\"width: 854px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5964\" class=\"size-full wp-image-5964\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/03\/Zrzut-ekranu-2019-03-14-o-14.11.16.png\" alt=\"emoji in Instagram bio\" width=\"844\" height=\"239\" \/><p id=\"caption-attachment-5964\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/locojackrussell\/\">@locojackrussell<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The choice is yours, and with so many emojis out there, this is your chance to get creative. It\u2019s also worth mentioning here that Instagram bio space supports text art symbols, so don\u2019t be afraid to explore what\u2019s out there to get the design and visual effect you\u2019re looking for. Instagram is a visual platform, so be visual!<\/span><\/p>\n<h2><b>#7 &#8211; Make Sure to Include a CTA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Just like any other form of content, one of the most effective written techniques you can implement into your Instagram bio is including a call to action (CTA). This works well because your bio is designed in such a way that the one link you can share with your followers is directly below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means you can easily share the call to action to the link that you\u2019re displaying. You can also use the downward pointing fingers or arrow to add even more emphasis to a link, if that\u2019s your call to action. If you\u2019re selling something like <a href=\"https:\/\/eduardklein.com\/best-online-course-platforms\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">an online course<\/span><\/a>, this can also be your call to action which you can include in your bio, directing people to go and check it out!<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-node hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><img decoding=\"async\" id=\"hs-cta-img-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f.png\" alt=\"Start analyzing\u00a0your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b1ea7bd2-bb02-49cc-a97a-181fd9810e9f', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>#8 &#8211; Use Online Tools for the Best Copy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine reading someone\u2019s Instagram bio and realizing it\u2019s full of mistakes, typing errors, grammatical errors, and is just poorly written in general. This is instantly going to put you off, and the chances are you\u2019ll just click off and forget about the profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why it\u2019s so important to make sure you\u2019re using professional <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/tools-to-create-leading-hashtags-and-catchy-descriptions-on-instagram\/\">online tools<\/a> to make sure your bio copy is perfect for your profile, especially if you don\u2019t have professional writing skills. If this sounds like you, here are some online tools to get you started:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#9 &#8211; Be Original<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Perhaps the most important thing to remember when it comes to writing your bio is the fact you need to stand out from the crowd by simply being yourself. It\u2019s all well and good looking at other people\u2019s profiles for inspiration; the problem is that you don\u2019t want to emulate them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to make sure you\u2019re implementing your own style and your own personality because this is what people are connecting with you for. They want to see you as a person, not a corporate drone that sounds like everybody else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Instagram specifically as a platform, it\u2019s important to make sure you\u2019re being genuine and authentic with what you post because this is what people are looking for when connecting online in this day and age.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, there are lots of things you\u2019ll want to think about when it comes to writing your Instagram biography, and while it may seem like a lot, if you take the time to get it right, the results and the return from doing this will be indefinite and endless.<\/span><\/p>\n<p><div id=\"attachment_5968\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5968\" class=\" wp-image-5968\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/03\/sot_chart-16-1-1024x683.png\" alt=\"Profile clicks on Instagram\" width=\"750\" height=\"500\" \/><p id=\"caption-attachment-5968\" class=\"wp-caption-text\">Monitor, for example, if, and how often, users are clicking information available on your profile [<a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a>]<\/p><\/div><span style=\"font-weight: 400;\">Make sure you\u2019re trying out different types of styles and formats now and then in a form of testing to see what works for you. Also, don\u2019t be afraid to experiment and to think outside the box to express yourself fully to reach out and grab people\u2019s attention.<\/span><\/p>\n","protected":false},"author":302,"featured_media":5958,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Ways to Create the Best Instagram Bio Possible to Attract New Followers<\/title>\n<meta name=\"description\" content=\"Whenever somebody clicks on your profile, the first thing they see is your bio. 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