{"id":51285,"date":"2023-08-25T09:31:40","date_gmt":"2023-08-25T09:31:40","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10763\/"},"modified":"2023-08-25T09:31:40","modified_gmt":"2023-08-25T09:31:40","slug":"linkedin-post-analytics","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/linkedin-post-analytics\/","title":{"rendered":"How to view LinkedIn post analytics?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Analyzing your content performance on any platform is crucial if you aim to improve your social media exposure. LinkedIn is no exception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you should know how to view your LinkedIn post analytics precisely to get the most out of your data.<\/span><\/p>\n<h2><strong>Why is analyzing LinkedIn posts important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few reasons why you should be checking your LinkedIn post performance carefully.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll find out which content you posted your audience liked the most.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll learn more about your target audience\u2019s preferences, needs, and expectations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll understand which content is worth your time (and which content brings you closer to achieving your goals).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on all that, you\u2019ll be able to master your content strategy and <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/linkedin\/what-is-the-best-time-to-post-on-linkedin\/\"><span style=\"font-weight: 400;\">posting times<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Simply, you\u2019ll be able to access (and report to stakeholders) if the content you post is effective and if the strategy is working as expected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always keep in mind that <\/span><b>it\u2019s your content that primarily attracts new followers to your Company Page.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So you\u2019ll not only be monitoring your LinkedIn post analytics to see if your KPIs are at a good level, but also to understand if your audience likes your posts (finds them interesting, inspiring, etc.). <\/span><b>Your target audience will be driving the growth of your KPIs,<\/b><span style=\"font-weight: 400;\"> which is why you should try to understand their characteristics.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-node hs-cta-be2861b5-706d-40de-93b9-1ca8e4ba608e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/be2861b5-706d-40de-93b9-1ca8e4ba608e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/be2861b5-706d-40de-93b9-1ca8e4ba608e.png\" alt=\"Start analyzing your LinkedIn posts\u00a0\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'be2861b5-706d-40de-93b9-1ca8e4ba608e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>How to view LinkedIn post analytics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are two ways of monitoring your LinkedIn post performance.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using LinkedIn\u2019s native analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using an external social media analytics tool.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the pros and cons of both of these options, starting with LinkedIn\u2019s solution.<\/span><\/p>\n<h3><strong>LinkedIn\u2019s native analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Here is how content analysis looks on LinkedIn:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10779 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/08\/linkedin-analytics-highlights.png\" alt=\"linkedin analytics highlights\" width=\"802\" height=\"155\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10781 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/08\/linkedin-content-analytics-on-linkedin.png\" alt=\"linkedin content analytics on linkedin\" width=\"800\" height=\"357\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pros:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s free \ud83d\ude09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s easily available.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No filtering or sorting options \u2013 you\u2019ll always see the latest post on top. That makes it hard to see, for example, which post had the highest engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only total numbers (e.g., for reactions) are available. You won\u2019t know what types of reactions users chose most often.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The charts and graphs aren\u2019t interactive. That means you can\u2019t play with your data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Conclusion? It\u2019s a good start, but it most likely won\u2019t be enough down the road.<\/span><\/p>\n<h3><strong>A third-party social media analytics app<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The second option is using a <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\/\"><span style=\"font-weight: 400;\">social media analytics tool<\/span><\/a><span style=\"font-weight: 400;\"> where you\u2019ll find <strong>more data than with the native LinkedIn solution<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how LinkedIn post analytics looks in <\/span><a href=\"http:\/\/www.sotrender.com\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_10797\" style=\"width: 2430px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10797\" class=\"wp-image-10797 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/08\/linkedin-post-analytics.png\" alt=\"linkedin post analytics\" width=\"2420\" height=\"1044\" \/><p id=\"caption-attachment-10797\" class=\"wp-caption-text\">View your LinkedIn post analytics in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=KB_LinkedIn_post_analytics\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The first thing you\u2019ll notice is that there <strong>are many filtering options available<\/strong>.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Article<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carousel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiimage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nealschaffer.com\/linkedin-polls\/\"><span style=\"font-weight: 400;\">Poll<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reference<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Document<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also sort all your posts by each <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/linkedin-metrics\/\"><span style=\"font-weight: 400;\">metric<\/span><\/a><span style=\"font-weight: 400;\"> available.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sum of activities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video views<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shares<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activity Index\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using these, you will immediately know which posts gathered, for example, the highest number or reactions, comments, or total engagement.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-node hs-cta-be2861b5-706d-40de-93b9-1ca8e4ba608e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/be2861b5-706d-40de-93b9-1ca8e4ba608e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/be2861b5-706d-40de-93b9-1ca8e4ba608e.png\" alt=\"Start analyzing your LinkedIn posts\u00a0\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'be2861b5-706d-40de-93b9-1ca8e4ba608e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">However, one of the most interesting charts out there is <\/span><i><span style=\"font-weight: 400;\">Content Performance<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a tight posting schedule and your content is diverse, you probably want to know which content types are most effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you know precisely what drives the highest organic reach? Is it posts with HR announcements and job offers? Or rather posts about product launches, or maybe events that you organize?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe the monthly reports your company issues engage your audience more than industry news, for example?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using LinkedIn\u2019s native solutions, that would be hard to say. But it\u2019s a seamless task with <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=KB_LinkedIn_post_analytics\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a> \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply go to the <\/span><i><span style=\"font-weight: 400;\">Top posts<\/span><\/i><span style=\"font-weight: 400;\"> section and <strong>tag each of your posts with a custom tag<\/strong> (for example, Reports, HR, Events, Product, you name it). Then, go to the <\/span><i><span style=\"font-weight: 400;\">Content Performance<\/span><\/i><span style=\"font-weight: 400;\"> tab where you\u2019ll automatically have a graph that will make things clear.<\/span><\/p>\n<div id=\"attachment_10793\" style=\"width: 2882px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10793\" class=\"wp-image-10793 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/08\/linkedin-content-performance.png\" alt=\"linkedin content performance\" width=\"2872\" height=\"1118\" \/><p id=\"caption-attachment-10793\" class=\"wp-caption-text\">Analyze your content categories on LinkedIn with <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=KB_LinkedIn_post_analytics\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Wonder no longer what should be posted more often to increase your organic or paid reach or the number of engaged users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such an analysis, you can easily master your content strategy that supports your business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you can do the same with post types.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply head to the <\/span><i><span style=\"font-weight: 400;\">Post types<\/span><\/i><span style=\"font-weight: 400;\"> tab to easily identify what types of posts (image, text, poll, article, etc.) have the biggest impact on your organic or paid reach, or the Activity Index (which is an aggregated engagement metric).<\/span><\/p>\n<div id=\"attachment_10787\" style=\"width: 2834px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10787\" class=\"wp-image-10787 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/08\/linkedin-post-types-efficiency.png\" alt=\"linkedin post types efficiency\" width=\"2824\" height=\"876\" \/><p id=\"caption-attachment-10787\" class=\"wp-caption-text\">Analyze your top performing post types on LinkedIn in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=KB_LinkedIn_post_analytics\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Pros of using <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many sorting and filtering options available.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More content performance data available (including unique metrics).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data presented with interactive charts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloadable graphs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More thorough content performance analysis (e.g., <\/span><i><span style=\"font-weight: 400;\">Content Performance<\/span><\/i><span style=\"font-weight: 400;\"> chart).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data for all your social media channels (Facebook, Instagram, LinkedIn, etc.) stored under one roof.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-node hs-cta-be2861b5-706d-40de-93b9-1ca8e4ba608e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/be2861b5-706d-40de-93b9-1ca8e4ba608e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-be2861b5-706d-40de-93b9-1ca8e4ba608e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/be2861b5-706d-40de-93b9-1ca8e4ba608e.png\" alt=\"Start analyzing your LinkedIn posts\u00a0\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'be2861b5-706d-40de-93b9-1ca8e4ba608e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Cons of using a third-party analytics tool:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a paid option and may not be affordable for small businesses.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/07\/linkedin-analytics-a-101-guide\/\"><span style=\"font-weight: 400;\">See how to make the most of LinkedIn analytics with a little effort &gt;&gt;&gt;<\/span><\/a><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you manage a LinkedIn Company Page, <strong>LinkedIn post analytics should be high on your regular to-do list<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As it\u2019s not the fanciest task, it\u2019s good to make it as smooth and easy as possible. That\u2019s why going for a third-party analytics tool may be a good option in the long run. It will automate almost the entire analytics process and save you plenty of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To support your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/04\/marketing-on-linkedin-a-101-linkedin-guide\/\"><span style=\"font-weight: 400;\">LinkedIn marketing<\/span><\/a><span style=\"font-weight: 400;\"> efforts, goodwill and a can-do attitude may not be enough \u2013 you\u2019ll need reliable data that will enhance your overall strategy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":89,"featured_media":51972,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to view LinkedIn post analytics?<\/title>\n<meta name=\"description\" content=\"Analyzing content performance on any platform is crucial. 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