{"id":51284,"date":"2023-07-28T12:01:39","date_gmt":"2023-07-28T12:01:39","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10729\/"},"modified":"2023-07-28T12:01:39","modified_gmt":"2023-07-28T12:01:39","slug":"what-is-the-best-time-to-post-on-linkedin","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-the-best-time-to-post-on-linkedin\/","title":{"rendered":"What is The Best Time to Post on LinkedIn in 2023?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We bet nearly every marketer wants to know the best time to post on LinkedIn to get maximum engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though there isn\u2019t one good answer to this question, you can definitely figure out the best time to post on LinkedIn (or other social media channels) for the brand you are marketing for.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Learn how to do that below.<\/span><\/p>\n<h2><b>Why does posting at the right time on LinkedIn matter?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nearly no one produces and posts social media content for fun. Everyone has a goal in mind (and ideally, a written down strategy ;)) when posting content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally speaking, usually this goal is to grab users\u2019 attention. And it may be hard to achieve if you post new content at a time when your audience isn\u2019t even using LinkedIn. In such a case, it\u2019s also pretty unlikely that you\u2019ll get high engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to keep in mind that <\/span><b>the sooner after publishing a post you start getting engagement, the better.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So, what you should figure out is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When your target audience actually uses LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When your target audience is most likely to engage with content on the platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These may differ significantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users could be scrolling their LinkedIn feed, for example, when commuting in the morning, but they may engage with longer content formats during working hours or in the evenings when they have more free time.<\/span><\/p>\n<h2><b>How to discover your best time to post on LinkedIn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While there are many <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/linkedin-metrics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn metrics<\/span><\/a><span style=\"font-weight: 400;\"> that can be tracked, there are just a few specific ones that will help you figure out the best time to post on your Company Page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">, a <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media analytics tool<\/span><\/a><span style=\"font-weight: 400;\">, there are two charts that will help you prepare your posting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first one is the <\/span><i><span style=\"font-weight: 400;\">User activities <\/span><\/i><span style=\"font-weight: 400;\">heatmap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a combination of when the content on your Company Page was posted and when your audience interacted with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on that, you can find out the best time to post new content and attract user interaction \u2013 no matter if it\u2019s a reaction, comment, or share.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-39250d5d-e36f-4b1c-a662-b94feb7d6b69\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-39250d5d-e36f-4b1c-a662-b94feb7d6b69\" class=\"hs-cta-node hs-cta-39250d5d-e36f-4b1c-a662-b94feb7d6b69\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/39250d5d-e36f-4b1c-a662-b94feb7d6b69\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-39250d5d-e36f-4b1c-a662-b94feb7d6b69\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/39250d5d-e36f-4b1c-a662-b94feb7d6b69.png\" alt=\"Discover your best time to post on LinkedIn\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '39250d5d-e36f-4b1c-a662-b94feb7d6b69', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">As it can be analyzed for any period of time, you can monitor how your best time to post was changing over time (e.g., over the last 12 months). Usually user behaviour patterns are repeating in a regular manner \u2013 the same audience may exhibit different LinkedIn usage patterns in different periods of time (for example, in the summer months compared to winter months).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you read the <\/span><i><span style=\"font-weight: 400;\">User activities <\/span><\/i><span style=\"font-weight: 400;\">heatmap?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s simple \u2013 the more intense the orange colour is, the better the time to post to get maximum engagement \u2013 in this case, any type of user activity.<\/span><\/p>\n<div id=\"attachment_10753\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10753\" class=\"wp-image-10753 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/user-activities-heatmap.png\" alt=\"user activities heatmap sotrender\" width=\"701\" height=\"467\" \/><p id=\"caption-attachment-10753\" class=\"wp-caption-text\">You can analyze user activities on a heatmap in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedIn_BestTimeToPost_KB\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The second chart is the Activity Index heatmap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Activity Index is a metric that informs you about the total engagement on a Page. Even though it also counts all user activities, each of these activities has a different weight.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reaction \u2013 1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment \u2013 4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share \u2013 16<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For the same period of time, the Activity Index heatmap may look slightly different than the user reactions heatmap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our example, the highest Activity Index was recorded on Thursday 10 am, while the highest user Activity Index was recorded on Monday 12 pm. That means that on Thursdays users were more willing to interact with the Page\u2019s content by sharing and commenting.<\/span><\/p>\n<div id=\"attachment_10755\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10755\" class=\"wp-image-10755 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/activity-index-heatmap.png\" alt=\"activity index heatmap sotrender\" width=\"700\" height=\"467\" \/><p id=\"caption-attachment-10755\" class=\"wp-caption-text\">See your Activity Index in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedIn_BestTimeToPost_KB\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Nevertheless, in this specific case, it\u2019s pretty clear when the best time to post is \u2013 weekdays between 10 am and 1 pm. It looks like this profile\u2019s followers and visitors are checking LinkedIn and actively using the platform during regular working hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it also looks like they have more time to share and comment on content in the second half of the week. If social media managers of this Page are aiming at having many comments and shares, they should focus on posting content on Thursdays, for example.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-39250d5d-e36f-4b1c-a662-b94feb7d6b69\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-39250d5d-e36f-4b1c-a662-b94feb7d6b69\" class=\"hs-cta-node hs-cta-39250d5d-e36f-4b1c-a662-b94feb7d6b69\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/39250d5d-e36f-4b1c-a662-b94feb7d6b69\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-39250d5d-e36f-4b1c-a662-b94feb7d6b69\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/39250d5d-e36f-4b1c-a662-b94feb7d6b69.png\" alt=\"Discover your best time to post on LinkedIn\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '39250d5d-e36f-4b1c-a662-b94feb7d6b69', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>Track user demographics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When considering your posting schedule, analyzing user demographics should also come in handy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding who your target audience is \u2013 your ideal persona seniority, function, industry, or even location \u2013 will also indicate when to post content to effectively reach who you want to reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, CEOs and directors will be using LinkedIn differently than junior employees. The same goes for industries \u2013 in some industries (like marketing, PR, HR) users often visit LinkedIn and engage with content more regularly than in other industries (like automotive or medical).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different time zones may also complicate your posting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> to analyze your audience demographics more thoroughly than in the native LinkedIn solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that you can separately analyze the demographics of your followers and visitors. It\u2019s worth checking out if there are some significant differences between those two groups.<\/span><\/p>\n<div id=\"attachment_10747\" style=\"width: 2882px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10747\" class=\"wp-image-10747 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-user-demographics-analysis.png\" alt=\"linkedin user demographics analysis\" width=\"2872\" height=\"1118\" \/><p id=\"caption-attachment-10747\" class=\"wp-caption-text\">Monitor user demographics in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedIn_BestTimeToPost_KB\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">As you can see, there\u2019s a lot you can take into account when deciding when to post new content to get maximum exposure and your expected results.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/07\/linkedin-analytics-a-101-guide\/\" target=\"_blank\" rel=\"noopener\">Check our complete guide on LinkedIn analytics &gt;<\/a><\/p>\n<h2><b>Is there one universal best time to post?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The answer is simple \u2013 not really.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every industry (and every audience) is different, so it\u2019s very hard (if not impossible) to formulate the best time to post that will work for every company, brand, and creator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All <\/span><i><span style=\"font-weight: 400;\">the best time to post <\/span><\/i><span style=\"font-weight: 400;\">suggestions that you find online are based on research, and there is nothing wrong with that. However, such research is conducted on hundreds, thousands, or even millions of profiles, so usually it\u2019s a mix of data from various industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means there is no guarantee that the suggested posting times will have a positive effect on your overall LinkedIn performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, after more thorough online research, you\u2019ll find that in every source the suggested best posting time is\u2026 completely different.<\/span><\/p>\n<div id=\"attachment_10733\" style=\"width: 812px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10733\" class=\"wp-image-10733 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/best-times-to-post-on-linkedin.png\" alt=\"best times to post on linkedin\" width=\"802\" height=\"247\" \/><p id=\"caption-attachment-10733\" class=\"wp-caption-text\"><a href=\"https:\/\/influencermarketinghub.com\/best-times-to-post-on-linkedin\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Of course, there is nothing wrong with giving some of them a shot and seeing the result. \ud83d\ude09 However, you shouldn\u2019t rely on those suggestions without a second thought.<\/span><\/p>\n<h2><b>The best time to post on LinkedIn dilemma solved<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though figuring out the best time to post on LinkedIn for your brand may sound like a daunting task, it\u2019s definitely worth the effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spend some time getting to understanding your target audience, their behaviours and preferences, and don\u2019t be scared to test various posting times \u2013 including weekdays and weekends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planning your content schedule with a data-driven approach can significantly help you with skyrocketing your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/04\/marketing-on-linkedin-a-101-linkedin-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn marketing<\/span><\/a><span style=\"font-weight: 400;\"> efforts.<\/span><\/p>\n","protected":false},"author":89,"featured_media":51968,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is The Best Time to Post on LinkedIn in 2023?<\/title>\n<meta name=\"description\" content=\"You can definitely figure out the best time to post on LinkedIn (or other social media channels) for the brand you are marketing for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-the-best-time-to-post-on-linkedin\/\" \/>\n<meta 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