{"id":51282,"date":"2022-07-29T08:22:38","date_gmt":"2022-07-29T08:22:38","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10431\/"},"modified":"2022-07-29T08:22:38","modified_gmt":"2022-07-29T08:22:38","slug":"monitor-historical-facebook-data","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/monitor-historical-facebook-data\/","title":{"rendered":"How to monitor my historical Facebook data"},"content":{"rendered":"

Are you monitoring your current Facebook performance? We bet you are. But are you checking your stats for the past months or even years?<\/span><\/p>\n

<\/p>\n

If you are not, that should change. Let\u2019s talk about why you should be monitoring your historical Facebook data and how to do it effectively.<\/span><\/p>\n

Why should you be paying attention to your historical Facebook data?<\/strong><\/h2>\n

Every single day you are making hundreds of decisions – either about the content, time of posting, hashtags, etc.\u00a0<\/span><\/p>\n

For example, when you are scheduling a Facebook post for 3 pm, it\u2019s usually a well-thought out decision. Maybe you didn\u2019t think about it this way, but every such decision you\u2019re making is based on your Facebook historical data and your own experience. Basically, you probably already remember that your previous content published between 2 and 4 pm gathered the highest engagement.\u00a0<\/span><\/p>\n

In short words, these are the reasons why you should be monitoring your historical Facebook data.\u00a0<\/span><\/p>\n

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  1. Analyzing your historical data is the best you can do to make your <\/span>social media strategy effective.<\/span><\/a> Since you\u2019ve already tried and tested, for example, various content types or posting times, now it\u2019s time to analyze their results and see which ones worked best. Optimizing any type of strategy should be based on data.\u00a0<\/span><\/li>\n
  2. Remember that the majority of metrics can be analyzed also for your <\/span>competitors<\/span><\/a>, and that\u2019s even more data to draw conclusions from.\u00a0<\/span><\/li>\n
  3. You should be monitoring your historical data for one more reason – to prove your hard job and success. Your client, boss or future employer will be asking for a proven track record of what you did in the past.\u00a0<\/span><\/li>\n<\/ol>\n

    \"Start<\/a><\/span>