{"id":51281,"date":"2022-07-29T07:12:19","date_gmt":"2022-07-29T07:12:19","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10409\/"},"modified":"2022-07-29T07:12:19","modified_gmt":"2022-07-29T07:12:19","slug":"best-posts-social-media","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/best-posts-social-media\/","title":{"rendered":"How to quickly identify your best posts for social media?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating engaging content is essential in running successful social media marketing. Now that there\u2019s so much content to consume, it is hard to cut through the social media noise. Without appealing graphics and captions, you don\u2019t even have a chance to be visible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you know what kind of content is the most attractive to your audience? There is no doubt that you need to stay up to date with your content performance and run comprehensive analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we will explain how you can track your content results and how to identify the best posts for your social media profiles.<\/span><\/p>\n<h2><b>How to easily check your content performance?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Analyzing content results does not seem to be a challenging task. And if you will be checking your results systematically, it can add to a better social media performance. <\/span><b>By tracking the content that you\u2019ve already published, you will be able to identify your top posts and use them as a base for your strategy.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can take a look at your Facebook Insights to get an idea of your content performance. It is possible to check there the types of posts that were the most engaging as well as a list of all your posts with some basic stats beside them: their reach and activities.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">However, if you want to take a closer look at your content stats, we recommend using a more advanced tool like <\/span><a href=\"https:\/\/www.sotrender.com\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">. Whether you\u2019re implementing a perfectly crafted content strategy, or relying on a trial and error method, analyzing your posts performance with an external tool will help you to understand your results in a more comprehensive way.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9d7e33cc-42ad-4e76-adcf-dcdfb6a76e0d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9d7e33cc-42ad-4e76-adcf-dcdfb6a76e0d\" class=\"hs-cta-node hs-cta-9d7e33cc-42ad-4e76-adcf-dcdfb6a76e0d\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/9d7e33cc-42ad-4e76-adcf-dcdfb6a76e0d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-9d7e33cc-42ad-4e76-adcf-dcdfb6a76e0d\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/9d7e33cc-42ad-4e76-adcf-dcdfb6a76e0d.png\" alt=\"Check your content performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '9d7e33cc-42ad-4e76-adcf-dcdfb6a76e0d', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Analyze content results in a more advanced way<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you decide to analyze your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/09\/growth-hacks-content-marketing-campaign\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\"> activities in Sotrender, simply log in to the app and choose a profile you want to take a closer look at. It can be any Facebook page, but also your Instagram, Twitter or YouTube profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you choose a profile, go straight to the \u2018Content\u2019 section. Here, you will find all important data regarding your content performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the \u2018Overview\u2019 section, you will see, among others, a pie chart with the post types that you use. Click on it and you will see a percentage share of particular post types &#8211; photos, videos, links and regular text posts.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10411 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/post-types.png\" alt=\"post types\" width=\"1999\" height=\"855\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Below, you can see another chart presenting post efficiency for each post type. It shows you which post type turned out to be the most engaging for your audience. You can also see the <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#:~:text=Interactivity%20Index%20is%20our%20metric,their%20importance%20to%20the%20Page.\"><span style=\"font-weight: 400;\">Interactivity Index<\/span><\/a><span style=\"font-weight: 400;\"> metric (Sotrender\u2019s unique engagement rate) for each post type. Thanks to such data you\u2019re getting very useful insights about the effectiveness of particular post types. Based on this you can<\/span><b> plan your future content more accurately.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10415 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/post-efficiency.png\" alt=\"post efficiency\" width=\"1999\" height=\"748\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know which post types engage your users at the highest level, head on to the \u2018Top posts\u2019 section to see which posts exactly gained the biggest interest. In this tab, you will see a list with all your posts from a selected time period (dates can be adjusted in the right upper corner).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re getting lost with the vastness of publications, filter the results by post types. Then, you will only see posts of a preferred category (for example, only posts with pictures or videos).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10417 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/top-posts-adidas.png\" alt=\"top posts\" width=\"1999\" height=\"1039\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next to each post, you will see their statistics: post reactions, comments, shares, InI index as well as sum of activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to quickly see particular posts directly on your profile, just click on an arrow below a post and you will be taken to Facebook.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2438de55-8423-4aae-94f0-b478f8bf75c9\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2438de55-8423-4aae-94f0-b478f8bf75c9\" class=\"hs-cta-node hs-cta-2438de55-8423-4aae-94f0-b478f8bf75c9\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2438de55-8423-4aae-94f0-b478f8bf75c9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-2438de55-8423-4aae-94f0-b478f8bf75c9\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2438de55-8423-4aae-94f0-b478f8bf75c9.png\" alt=\"See your top performing posts\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2438de55-8423-4aae-94f0-b478f8bf75c9', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\n<p><!-- end HubSpot Call-to-Action Code --><span style=\"font-weight: 400;\">Are you focusing on <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/07\/engaging-video-content\/\"><span style=\"font-weight: 400;\">video content<\/span><\/a><span style=\"font-weight: 400;\">? You can get some useful stats about them specifically, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply use a \u2018Video views\u2019 section to monitor the number of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">video views,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10-second views,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">complete views,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">total watching time.<\/span><\/li>\n<\/ul>\n<h2><b>Track competitors\u2019 content strategy with ease<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you lack ideas for your <\/span><a href=\"https:\/\/backlinko.com\/hub\/content\/calendar\"><span style=\"font-weight: 400;\">content calendar<\/span><\/a><span style=\"font-weight: 400;\">, or simply, you want to check what your competitors\u2019 are posting, we\u2019ve got good news for you. <\/span><b>Checking competitors\u2019 content activity in Sotrender is as easy as checking your own.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Simply enter the Facebook profile name you want to analyze, and catch all useful stats: how often do they publish, what types of content do they use, what are their top posts etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is more, you can create a comparison group for Facebook profiles to compare different brands\u2019 content and other stats. Below, you can see a post types chart for 4 different car brands. As you can notice, last month, Mercedes-Benz was focusing on photo content, while Mazda was posting mostly links and videos, with a little use of photos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10413 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/post-types-chart.png\" alt=\"most popular post types\" width=\"1999\" height=\"906\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This clearly shows that brands might use different content strategies to engage their users. For sure, there is no universal method that would be a guarantee of success for each and every brand, but it is always worth it to get inspired by others.<\/span><\/p>\n<h2><b>Stay on top of things<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keep tracking your content performance systematically, and sooner or later you will figure out what works for you best. A thorough content analysis might help you to achieve bigger engagement on your social media profiles.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Remember, content plays a crucial role in social media marketing, so every effort put to improve your strategy is really worth it!<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-025fc129-81d6-4ed4-a863-30fd2751a400\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-025fc129-81d6-4ed4-a863-30fd2751a400\" class=\"hs-cta-node hs-cta-025fc129-81d6-4ed4-a863-30fd2751a400\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/025fc129-81d6-4ed4-a863-30fd2751a400\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-025fc129-81d6-4ed4-a863-30fd2751a400\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/025fc129-81d6-4ed4-a863-30fd2751a400.png\" alt=\"Start analyzing your content performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '025fc129-81d6-4ed4-a863-30fd2751a400', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"author":211,"featured_media":51952,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to quickly identify your best posts for social media?<\/title>\n<meta name=\"description\" content=\"How to create a successful content marketing strategy? 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