{"id":51280,"date":"2024-12-11T10:00:00","date_gmt":"2024-12-11T09:00:00","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10389\/"},"modified":"2024-12-11T13:17:32","modified_gmt":"2024-12-11T12:17:32","slug":"guide-instagram-business-account-analytics","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/guide-instagram-business-account-analytics\/","title":{"rendered":"How to Analyze Instagram Account: A 101 Guide to Business Analytics"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Back in 2014, Instagram launched business accounts. They were designed to provide creators with additional tools for more effective account management by analyzing one&#8217;s account management strategy&#8217;s weaknesses and strengths.<\/p>\n<p>Surprisingly, some marketers still don\u2019t know what exactly a business profile is, why they should be using it and how to run an Instagram business account analytics.<\/p>\n<p>So let\u2019s clear up all those doubts!<\/p>\n<h2><strong>Who can have an Instagram business profile and how will one benefit from using it?<\/strong><\/h2>\n<p data-pm-slice=\"1 1 []\">Let\u2019s start with the benefits as they can convince you to convert to a business profile. Building a community of engaged Instagram followers through effective growth strategies is crucial for achieving your Instagram goals.<\/p>\n<p><span style=\"font-weight: 400;\">There are at least a few advantages of creating a business account.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will gain access to Instagram Insights, where you\u2019ll find data informing about your profile\u2019s performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will be able to <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/create-instagram-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create Instagram ads<\/span><\/a><span style=\"font-weight: 400;\">, including setting and analyzing them via Facebook Ads Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will be able to integrate your profile with other applications that will help you with managing your profile.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll get additional features on your profile, e.g. contact buttons.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll be able to create <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shoppable posts<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ol>\n<h3><strong>Who can create a business profile?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Is an Instagram business profile limited to some specific users? The great news is, no, everyone can get an Instagram business account. \ud83d\ude09 All you have to do is to convert your personal profile (set as a default), to a business one.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-node hs-cta-1b799927-2b97-4ef6-a323-33a458df49ed\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/1b799927-2b97-4ef6-a323-33a458df49ed\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/1b799927-2b97-4ef6-a323-33a458df49ed.png\" alt=\"Start analyzing your Instagram profile\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '1b799927-2b97-4ef6-a323-33a458df49ed', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>How to switch to a business account?<\/strong><\/h3>\n<ol>\n<li>Open the Instagram app and go to your profile.<\/li>\n<li>Tap the menu icon (three horizontal lines) in the top-right corner, then select <strong>Settings and privacy<\/strong>.<\/li>\n<li>Scroll down and tap <strong>Account type and tools<\/strong>.<\/li>\n<li>Choose <strong>Switch to professional account<\/strong> and follow the prompts to select a business category.<\/li>\n<li>Connect your Instagram account to a corresponding Facebook Page to finish converting to a business account.<\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Note that:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">this flow applies to 2024, and Instagram&#8217;s interface is changing from time to time. Nevertheless, it was usually pretty easy to find the switch profile option.\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">you\u2019ll be able to revert back to a personal account anytime.\u00a0<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">professional account, <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/make-instagram-business-account\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">business account<\/span><\/a><span style=\"font-weight: 400;\">, and business profile mean the same thing.\u00a0<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Today, we\u2019ll be taking a closer look at Instagram business account analytics specifically.<\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\">Understanding Instagram analytics<\/h2>\n<p>Instagram analytics is the process of collecting, analyzing, and interpreting data from Instagram accounts to understand their performance, audience, and content effectiveness. Whether you\u2019re a business, influencer, or individual looking to grow your online presence, increase engagement, or drive sales, understanding Instagram analytics is essential. By leveraging these insights, you can make informed decisions that enhance your content strategy and overall account performance.<\/p>\n<h3>Definition and importance of Instagram analytics<\/h3>\n<p>Instagram analytics provides a wealth of information about your account\u2019s performance, including follower growth, engagement rates, reach, and content effectiveness. These insights are crucial for understanding your audience and identifying areas for improvement. By analyzing Instagram analytics, you can:<\/p>\n<ul>\n<li>Track your account\u2019s performance over time, allowing you to see what\u2019s working and what\u2019s not.<\/li>\n<li>Identify your target audience and their interests, helping you create content that resonates with them.<\/li>\n<li>Understand which types of content are most effective, enabling you to optimize your content strategy.<\/li>\n<li>Increase engagement and reach by tailoring your posts to your audience\u2019s preferences.<\/li>\n<li>Monitor your competitors\u2019 performance and adjust your strategy accordingly to stay ahead.<\/li>\n<\/ul>\n<h3>Key metrics to track: follower growth, engagement rates, reach<\/h3>\n<p>When diving into Instagram analytics, there are several key metrics you should keep an eye on:<\/p>\n<ul>\n<li><strong>Follower growth<\/strong>: This metric shows the number of new followers gained or lost over a specific period. Tracking follower growth helps you understand how well your content and strategies are attracting new followers.<\/li>\n<li><strong>Engagement rates<\/strong>: Engagement rates measure the percentage of followers who interact with your content through likes, comments, and saves. High engagement rates indicate that your content is resonating with your audience.<\/li>\n<li><strong>Reach<\/strong>: Reach refers to the number of unique users who view your content, including posts, stories, and IGTV. Monitoring reach helps you understand how widely your content is being seen and can inform strategies to increase visibility.<\/li>\n<\/ul>\n<p>These metrics provide valuable insights into your account\u2019s performance and help you make data-driven decisions to enhance your Instagram strategy.<\/p>\n<h2 data-pm-slice=\"1 3 []\">2 ways of checking your Instagram business account analytics using an Instagram analytics tool<\/h2>\n<p>Having access to your <a href=\"https:\/\/sotrender.com\/blog\/2022\/06\/instagram-analytics-11-metrics-tracking-brand\" target=\"_blank\" rel=\"noopener noreferrer\">performance metrics<\/a> is extremely important, as you should always know if what you do is effective and interesting to your audience. These analytics tools provide advanced capabilities for analyzing Instagram profiles and competitor accounts.<\/p>\n<p>However, you should know that apart from using the Instagram built-in analytics, you can also use external apps for the same purpose. Many consider these external apps to be the best Instagram analytics tool for providing in-depth insights into Instagram profiles.<\/p>\n<p>Using an instagram analytics tool allows you to gather and analyze publicly available data, enabling you to assess your own performance or conduct competitor analysis effectively.<\/p>\n<h3><strong>Analyzing your Instagram profile with Instagram Insights<\/strong><\/h3>\n<p>As you know, once you convert to a business account, you\u2019ll get access to <a href=\"https:\/\/help.instagram.com\/788388387972460\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Insights,<\/a> which are easily accessible from your profile under the <em>Insights<\/em> button.<\/p>\n<p>As you can check them yourself for free, we\u2019ll just take a brief look at what is in there.<\/p>\n<p>Once you open your Insights you will see Insights overview for the last 7 days.<\/p>\n<p>You can explore your data further by looking at sections:<\/p>\n<ul>\n<li>Accounts reached<\/li>\n<li>Accounts engaged<\/li>\n<li>Total followers<\/li>\n<li>Content you\u2019ve shared<\/li>\n<\/ul>\n<div id=\"attachment_53910\" style=\"width: 413px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53910\" class=\"wp-image-53910\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/IMG_20241211_131442.jpg\" alt=\"Instagram Insights accounts reached\" width=\"403\" height=\"733\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/IMG_20241211_131442.jpg 1080w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/IMG_20241211_131442-475x864.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/IMG_20241211_131442-768x1397.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/IMG_20241211_131442-844x1536.jpg 844w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><p id=\"caption-attachment-53910\" class=\"wp-caption-text\">Instagram Insights, audience analysis<\/p><\/div>\n<p data-pm-slice=\"1 1 []\">While in the content section you can analyze your posts, stories and other content types for the last 2 years, all other metrics can be analyzed for the last 90 days only.<\/p>\n<p>Once you familiarize yourself with Instagram Insights, you\u2019ll see that even though there is quite a lot of data, it is presented in a chaotic and not that easy-to-follow way.<\/p>\n<h3><strong>Analyzing your Instagram profile by using a third-party app<\/strong><\/h3>\n<p data-pm-slice=\"1 1 []\">The second option when it comes to checking your account analytics is choosing an external social media analytics tool, for example, <a href=\"https:\/\/sotrender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sotrender.<\/a> This tool also offers hashtag analytics, which is crucial for brands and agencies to track performance on Instagram.<\/p>\n<p>Additionally, an instagram profile analyzer can provide comprehensive analysis of your Instagram profiles, including metrics like engagement rates and follower counts.<\/p>\n<p>The differences will be visible right after creating an account and viewing your main <a href=\"https:\/\/sotrender.com\/blog\/2022\/04\/social-media-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a>.<\/p>\n<div id=\"attachment_53908\" style=\"width: 2886px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53908\" class=\"wp-image-53908 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/Zrzut-ekranu-2024-12-11-o-13.11.29.png\" alt=\"instagram business profile analysis in sotrender\" width=\"2876\" height=\"1102\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/Zrzut-ekranu-2024-12-11-o-13.11.29.png 2876w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/Zrzut-ekranu-2024-12-11-o-13.11.29-475x182.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/Zrzut-ekranu-2024-12-11-o-13.11.29-768x294.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/Zrzut-ekranu-2024-12-11-o-13.11.29-1536x589.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/Zrzut-ekranu-2024-12-11-o-13.11.29-2048x785.png 2048w\" sizes=\"(max-width: 2876px) 100vw, 2876px\" \/><p id=\"caption-attachment-53908\" class=\"wp-caption-text\">The main dashboard you&#8217;ll see when opening <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><i><span style=\"font-weight: 400;\">Side note<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Even though right after connecting your Instagram profile with Sotrender, a majority of metrics will be available for you to analyze, some will just start being collected (for example, the number of followers). However, it\u2019s the same with Instagram Insights &#8211; once you convert to a business profile, that\u2019s the moment when Instagram starts collecting your data. At the same time, in Sotrender, you can monitor for example your historical engagement or reach metrics from the very first day that you use it.\u00a0<\/span><\/i><\/p>\n<p data-pm-slice=\"1 1 []\">The instagram profile analyzer work involves collecting various metrics and analytics about your Instagram account, such as follower count, engagement rate, and posting activity.<\/p>\n<p>By using the left-hand menu, you can easily hop into the section that interests you at the moment, whether it is:<\/p>\n<ul>\n<li>audience,<\/li>\n<li>reach and engagement,<\/li>\n<li>or content.<\/li>\n<\/ul>\n<p>So there is no need to wonder where you\u2019ll find which data, as it\u2019s pretty obvious. Simply enter your instagram username to access these insights without the need for any login or app installation.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-node hs-cta-1b799927-2b97-4ef6-a323-33a458df49ed\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/1b799927-2b97-4ef6-a323-33a458df49ed\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/1b799927-2b97-4ef6-a323-33a458df49ed.png\" alt=\"Start analyzing your Instagram profile\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '1b799927-2b97-4ef6-a323-33a458df49ed', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p data-pm-slice=\"1 1 []\">If you\u2019re in need of an Instagram summary report, just head to the <em>Reporting<\/em> section and you\u2019ll be able to generate a PDF report literally within minutes. These reports provide precise statistics to help you develop a data-driven growth strategy for your Instagram account.<\/p>\n<p>Here\u2019s just a sneak peek of what a few more charts in Sotrender look like. You can easily play with them as they\u2019re 100% interactive.<\/p>\n<div id=\"attachment_53899\" style=\"width: 2274px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53899\" class=\"wp-image-53899 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/Zrzut-ekranu-2024-12-11-o-12.00.57.png\" alt=\"share of activities by media type \" width=\"2264\" height=\"1072\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/Zrzut-ekranu-2024-12-11-o-12.00.57.png 2264w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/Zrzut-ekranu-2024-12-11-o-12.00.57-475x225.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/Zrzut-ekranu-2024-12-11-o-12.00.57-768x364.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/Zrzut-ekranu-2024-12-11-o-12.00.57-1536x727.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/Zrzut-ekranu-2024-12-11-o-12.00.57-2048x970.png 2048w\" sizes=\"(max-width: 2264px) 100vw, 2264px\" \/><p id=\"caption-attachment-53899\" class=\"wp-caption-text\">Analyzing share of activities by media type in Sotrender<\/p><\/div>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/complete-guide-to-sotrenders-instagram-business-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here\u2019s a complete guide to Sotrender\u2019s Instagram business account analytics.<\/span><\/a><span style=\"font-weight: 400;\"> You can see there all the data that is available for you to analyze.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that in the separate <\/span><i><span style=\"font-weight: 400;\">Analyze Ads<\/span><\/i><span style=\"font-weight: 400;\"> section you will find all current and historical data about your Instagram ads performance. As ad campaigns are usually equally important part of your strategy, you should be able to analyze them easily.\u00a0<\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\">Instagram follower analysis<\/h2>\n<p>Instagram follower analysis involves examining your account\u2019s followers to gain insights into their demographics, interests, and behavior. This analysis is crucial for identifying your target audience and creating content that resonates with them, ultimately boosting engagement and reach.<\/p>\n<h3>Follower demographics: age, location, interests<\/h3>\n<p>Understanding the demographics of your followers can provide valuable insights that inform your content strategy. Key demographic factors to consider include:<\/p>\n<ul>\n<li><strong>Age<\/strong>: Knowing the age range of your followers helps you create content that appeals to their specific interests and preferences. For example, content that resonates with teenagers may differ significantly from content aimed at adults.<\/li>\n<li><strong>Location<\/strong>: Analyzing the geographic location of your followers allows you to tailor content to their regional interests and cultural nuances. This can be particularly useful for businesses targeting specific markets.<\/li>\n<li><strong>Interests<\/strong>: Understanding your followers\u2019 interests enables you to create content that aligns with their passions and hobbies. This can lead to higher engagement rates as your audience finds your content more relevant and engaging.<\/li>\n<\/ul>\n<p>By analyzing these demographics, you can create a more targeted and effective content strategy that resonates with your audience and drives better results.<\/p>\n<h2 data-pm-slice=\"1 3 []\">The benefits of using external tools for checking your Instagram business account analytics with precise statistics<\/h2>\n<p>Let\u2019s summarize why you should consider using third-party apps to monitor your Instagram performance.<\/p>\n<ol>\n<li><strong>Your data is available <\/strong><a href=\"https:\/\/sotrender.com\/resources\/knowledge-base\/instagram\/can-view-instagram-insights-desktop\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>from a desktop device<\/strong><\/a><strong>.<\/strong> Let\u2019s be honest, if you\u2019re a social media manager, you\u2019re not jumping to Instagram for fun, but to do your job. And even though Instagram is mostly a mobile app, you\u2019ll be doing a majority of your job from a desktop device.<\/li>\n<li><strong>Your data is better aggregated and visualized.<\/strong> That\u2019s the fact, it\u2019s simply much more convenient to use an external app, as the UI is designed in a much better way.<\/li>\n<li><strong>You\u2019ll be able to generate summary reports.<\/strong> We know how important these are to every boss or client. For your convenience, you can also fully automate the reporting process.<\/li>\n<li><strong>You\u2019ll be able to analyze your metrics for any time period<\/strong> from the moment you connect your profile to Sotrender. Keep in mind that in Instagram Insights you can track some metrics for the last 90 days only. If you need to prepare a yearly summary, that\u2019s becoming problematic.<\/li>\n<li><strong>There are a bunch of additional metrics<\/strong>, which are not available in Instagram Insights. For example, in Sotrender, there is the Activity Index, which is an aggregated <a href=\"https:\/\/sotrender.com\/resources\/knowledge-base\/measure-instagram-engagement-no-effort\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a> metric.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-node hs-cta-1b799927-2b97-4ef6-a323-33a458df49ed\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/1b799927-2b97-4ef6-a323-33a458df49ed\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-1b799927-2b97-4ef6-a323-33a458df49ed\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/1b799927-2b97-4ef6-a323-33a458df49ed.png\" alt=\"Start analyzing your Instagram profile\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '1b799927-2b97-4ef6-a323-33a458df49ed', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p data-pm-slice=\"1 1 []\">Analyzing your own account is crucial to gain insights into performance metrics and content strategies.<\/p>\n<p>Is a third-party tool necessary for you, you may ask? It depends. If you\u2019re a newbie and you\u2019ve just started running your first Instagram account, what you\u2019ll find in Instagram Insights will be enough for you.<\/p>\n<p>However, you will understand over time that Instagram has little to offer in the case of data analytics. That\u2019s the right time to start using an <a href=\"https:\/\/sotrender.com\/blog\/2021\/12\/what-is-a-social-media-analytics-tool-and-why-should-you-use-it\" target=\"_blank\" rel=\"noopener noreferrer\">external app<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"author":89,"featured_media":51946,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Analyze Instagram Business Account: A 101 Guide<\/title>\n<meta name=\"description\" content=\"Discover the analytics Instagram business accounts offer and learn how to use these insights for more effective account management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/guide-instagram-business-account-analytics\/\" \/>\n<meta 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