{"id":51279,"date":"2023-10-25T13:42:00","date_gmt":"2023-10-25T13:42:00","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10367\/"},"modified":"2023-10-25T13:42:00","modified_gmt":"2023-10-25T13:42:00","slug":"instagram-follower-growth","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/instagram-follower-growth\/","title":{"rendered":"How to thoroughly track follower growth on Instagram?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re an active Instagrammer, you probably pay a lot of attention to your follower base. You know that this is definitely something to keep an eye out for. If you have a decent follower count, it can really support your brand awareness, popularity, and eventually, business growth.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">So do you know how to measure your follower growth on Instagram? Read on to get a full view of this basic, yet important metric.<\/span><\/p>\n<h2><b>Instagram follower growth &#8211; the definition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been running your Instagram account for some time now, you surely know that checking your <\/span><span style=\"font-weight: 400;\">follower base<\/span><span style=\"font-weight: 400;\"> is a routine task that you cannot skip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because with the follower growth, you\u2019re gaining more and more observers which somehow add to your profile\u2019s success. Otherwise, what is the idea of posting <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/04\/35-instagram-content-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content<\/span><\/a><span style=\"font-weight: 400;\"> that does not have its recipients?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So basically, follower growth is the total number of new <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/questions-instagram-followers-answers\/\" target=\"_blank\" rel=\"noopener\">followers<\/a> on your Instagram, or any other social media profile, measured day by day, over a particular period. It informs you how many new Instagram users visited your profile and decided to follow it.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6c233f48-a569-414a-be81-42c2345a507b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6c233f48-a569-414a-be81-42c2345a507b\" class=\"hs-cta-node hs-cta-6c233f48-a569-414a-be81-42c2345a507b\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/6c233f48-a569-414a-be81-42c2345a507b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6c233f48-a569-414a-be81-42c2345a507b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/6c233f48-a569-414a-be81-42c2345a507b.png\" alt=\"Track your Instagram follower growth\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '6c233f48-a569-414a-be81-42c2345a507b', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>How can you check Instagram follower growth?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, you have two different options to check your follower base. The first one is very easy, but might not be satisfactory &#8211; it is<\/span><b> Instagram Insights<\/b><span style=\"font-weight: 400;\"> that delivers you information about your follower growth. <\/span><b>But there are some drawbacks to this seemingly quick and effortless solution.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First of all, Instagram Insights is available only on a mobile. It is not possible to track your follower growth, and any other Instagram metric, on a <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/instagram\/can-view-instagram-insights-desktop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">desktop<\/span><\/a><span style=\"font-weight: 400;\">. The second thing is that in Instagram Insights you&#8217;ll see results from the last 90 days at maximum (an exception is your content performance data).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10369 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/instagram-insights.jpg\" alt=\"\" width=\"400\" height=\"891\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Above, you can see the chart provided by Instagram Insights. The curve informs you whether your follower count was growing or <a href=\"https:\/\/taplink.at\/en\/blog\/losing-followers-on-instagram.html\" target=\"_blank\" rel=\"noopener\">decreasing<\/a>. However, as you can notice, such data is limited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When using Instagram Insights, you won\u2019t be able to find out how many followers you had on certain dates, for example, at the beginning of last quarter. Basically, it shows you just a general trend for your follower growth over a selected time period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An alternative to Instagram Insights is using an external <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/what-is-a-social-media-analytics-tool-and-why-should-you-use-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media analytics tool<\/span><\/a><span style=\"font-weight: 400;\"> that provides a lot more in-depth insights about your Instagram account.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Let\u2019s take <\/span><a href=\"https:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">, commonly used by marketers as it delivers lots of useful data in an easy-to-understand way.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-0827e51b-73b6-45d1-8e5f-004047288ba9\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-0827e51b-73b6-45d1-8e5f-004047288ba9\" class=\"hs-cta-node hs-cta-0827e51b-73b6-45d1-8e5f-004047288ba9\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/0827e51b-73b6-45d1-8e5f-004047288ba9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-0827e51b-73b6-45d1-8e5f-004047288ba9\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/0827e51b-73b6-45d1-8e5f-004047288ba9.png\" alt=\"Check follower growth in Sotrender\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '0827e51b-73b6-45d1-8e5f-004047288ba9', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>How to check follower growth in Sotrender?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking your Instagram follower growth in Sotrender takes literally a few minutes. Just <\/span><a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/pl?currency=pln&amp;slug=ultimate&amp;_ga=2.105491779.1981068048.1658733711-1434669131.1638175172\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">log in to the app<\/span><\/a><span style=\"font-weight: 400;\"> and head over to \u2018Analytics\u2019 to choose a profile you want to analyze. Then, you will see your profile overview with some top stats, with follower growth among them. Click on a chart to get more insights about your follower count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, see the number of followers for a selected time period. We have chosen \u2018the last 90 days\u2019 option to give you a clear idea of how it differs from Instagram Insights.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10373 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/number-of-followers-1.png\" alt=\"\" width=\"1999\" height=\"905\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since Sotrender\u2019s charts are interactive, you can see a pin-point analysis depicting your follower growth over time. If you choose any single dot on the chart, you will see the number of followers on your profile for this date. What is more, if you click on it, you can check <\/span><b>what exactly was posted on your profile on this day<\/b><span style=\"font-weight: 400;\">. This way, you can also understand which of your posts bring you new observers. If the follower growth is bigger than it usually is, it is likely that your publication contributed to this improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, you can see another chart that presents your profile\u2019s growth rate. Basically, growth rate is an increase (or decrease) in the number of your followers, divided by the number of followers from the day before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing particular orange points on the chart, you can check the growth rate for specific days. Same as before, you are able to snoop on the content that was published on these dates.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10375 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/growth-rate.png\" alt=\"\" width=\"1999\" height=\"857\" \/><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-260f74d4-2ff2-4b83-afe0-a492e9302784\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-260f74d4-2ff2-4b83-afe0-a492e9302784\" class=\"hs-cta-node hs-cta-260f74d4-2ff2-4b83-afe0-a492e9302784\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/260f74d4-2ff2-4b83-afe0-a492e9302784\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-260f74d4-2ff2-4b83-afe0-a492e9302784\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/260f74d4-2ff2-4b83-afe0-a492e9302784.png\" alt=\"Analyze your follower growth on Instagram\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '260f74d4-2ff2-4b83-afe0-a492e9302784', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\n<p style=\"text-align: left;\"><!-- end HubSpot Call-to-Action Code --><span style=\"font-weight: 400;\">Of course, the range of the data depends on how long your profile exists in the database. If you\u2019ve just added it, you will not be able to track your follower growth straight away (it\u2019s the same when using Instagram Insights, though). However, with time passing, you will be seeing the number of followers retrospectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a>, you can check some more in-depth insights about your follower count, like the daily change of followers divided by language. This might be useful especially when you focus on some particular markets and want to grow your follower base in these regions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10371 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/follower_change-in-languages.png\" alt=\"\" width=\"1999\" height=\"743\" \/><\/p>\n<h2><b>How can you use your follower growth stats?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Since follower growth is one of these <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/06\/instagram-analytics-11-metrics-tracking-brand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metrics<\/span><\/a><span style=\"font-weight: 400;\"> that definitely need to be summarized every once in a while, Sotrender makes it easy for you to download any preferred chart. You can also <\/span><b>quickly generate a summary report <\/b><span style=\"font-weight: 400;\">which can include insights about the number of your followers, its growth, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can, for example, prepare <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/how-to-create-social-media-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a complex report<\/span><\/a><span style=\"font-weight: 400;\"> solely about your Instagram audience. This might be including your follower location with top countries and cities, follower sort by languages, and other <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/instagram\/check-instagram-follower-demographics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follower demographics<\/span><\/a><span style=\"font-weight: 400;\">. Do you need a monthly review or maybe you seek some interesting stats to enrich a presentation? This is the way to go!<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-c177c007-6f96-4495-a7fd-0aa38e5171ea\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c177c007-6f96-4495-a7fd-0aa38e5171ea\" class=\"hs-cta-node hs-cta-c177c007-6f96-4495-a7fd-0aa38e5171ea\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/c177c007-6f96-4495-a7fd-0aa38e5171ea\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-c177c007-6f96-4495-a7fd-0aa38e5171ea\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/c177c007-6f96-4495-a7fd-0aa38e5171ea.png\" alt=\"Track your follower growth in Sotrender\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'c177c007-6f96-4495-a7fd-0aa38e5171ea', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\n<p style=\"text-align: left;\"><!-- end HubSpot Call-to-Action Code --><span style=\"font-weight: 400;\">Now that you have all your important metrics about your <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/12\/instagram-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Instagram marketing strategy<\/a> presented in a clear and visually appealing way, use it to impress your colleagues or leaders. Good luck!<\/span><\/p>\n","protected":false},"author":211,"featured_media":51945,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to thoroughly track follower growth on Instagram?<\/title>\n<meta name=\"description\" content=\"How to thoroughly track follower growth on Instagram? 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