{"id":51272,"date":"2024-01-02T07:18:34","date_gmt":"2024-01-02T07:18:34","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10171\/"},"modified":"2025-02-26T16:23:51","modified_gmt":"2025-02-26T15:23:51","slug":"check-instagram-follower-demographics","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/check-instagram-follower-demographics\/","title":{"rendered":"How to check Instagram follower demographics?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Understanding who your Instagram followers are is key to being successful on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without extensive knowledge about your audience, you won\u2019t be able to create content that answers their needs and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where to start? The first thing you should be checking is your Instagram follower demographics.<\/span><\/p>\n<h2><strong>What is Instagram follower demographics analysis?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Analyzing the demographics of your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/questions-instagram-followers-answers\/\"><span style=\"font-weight: 400;\">Instagram followers<\/span><\/a><span style=\"font-weight: 400;\"> doesn\u2019t differ much from a typical demographics analysis. By conducting one, you\u2019ll be able to find out your followers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sex<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-node hs-cta-0443b54f-6053-4b24-a8e2-2473177e5d56\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/0443b54f-6053-4b24-a8e2-2473177e5d56\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/0443b54f-6053-4b24-a8e2-2473177e5d56.png\" alt=\"Check your follower demographics\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '0443b54f-6053-4b24-a8e2-2473177e5d56', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Where to take Instagram follower demographics data from?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you know what data you\u2019d be looking for, you may wonder where exactly it can be found.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, you have two options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">using Instagram Insights on your mobile device,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">choosing an external <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/what-is-a-social-media-analytics-tool-and-why-should-you-use-it\/\"><span style=\"font-weight: 400;\">social media analytics app<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Heading to Instagram Insights feels more natural but also more obvious when it comes to checking your Instagram followers&#8217; demographics. So instead, we\u2019ll show you how to monitor these data in a third-party Instagram analytics tool, in this case, <\/span><a href=\"http:\/\/www.sotrender.com\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">. As it\u2019s an external solution, it offers more in-depth insights than Instagram&#8217;s built-in panel. That\u2019s also why it may be worth your attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see what data is there for you to monitor.<\/span><\/p>\n<h3><strong>Follower demographics &#8211; sex and age<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The very first thing you can monitor is your follower sex and age <a href=\"https:\/\/www.sotrender.com\/blog\/2023\/12\/social-media-audience-segmentation\/\" target=\"_blank\" rel=\"noopener\">segmentation<\/a>. By taking a look at the chart you can easily find out from which segment you have the biggest number of followers. In our example, the biggest group would be women between 25 and 34 years old.<\/span><\/p>\n<div id=\"attachment_10833\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10833\" class=\"wp-image-10833 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/01\/follower-demographics-ig-dec-2023.png\" alt=\"instagram follower demographics\" width=\"750\" height=\"500\" \/><p id=\"caption-attachment-10833\" class=\"wp-caption-text\">Analyze your follower demographics in Sotrender<\/p><\/div>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-node hs-cta-0443b54f-6053-4b24-a8e2-2473177e5d56\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/0443b54f-6053-4b24-a8e2-2473177e5d56\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/0443b54f-6053-4b24-a8e2-2473177e5d56.png\" alt=\"Check your follower demographics\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '0443b54f-6053-4b24-a8e2-2473177e5d56', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>Follower location<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another piece of information you can monitor in Sotrender is where your followers are based.<\/span><\/p>\n<div id=\"attachment_10173\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10173\" class=\"wp-image-10173 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/follower-location-sotrender.png\" alt=\"instagram follower location\" width=\"702\" height=\"468\" \/><p id=\"caption-attachment-10173\" class=\"wp-caption-text\">Monitor your followers&#8217; location in Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">You can monitor your audience location on two levels:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top countries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top cities<\/span><\/li>\n<\/ul>\n<div id=\"attachment_10175\" style=\"width: 2486px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10175\" class=\"wp-image-10175 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/followers-location-countries-and-cities-.png\" alt=\"instagram follower locations countries cities\" width=\"2476\" height=\"360\" \/><p id=\"caption-attachment-10175\" class=\"wp-caption-text\">Monitor from which countries and cities your Instagram followers are coming from<\/p><\/div>\n<h3><strong>Languages<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Similar to your followers\u2019 location, you can also analyze which languages your followers are using. This information is based on their Instagram app language settings.<\/span><\/p>\n<div id=\"attachment_10177\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10177\" class=\"wp-image-10177 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/followers-by-language-sotrender.png\" alt=\"instagram followers by language \" width=\"702\" height=\"468\" \/><p id=\"caption-attachment-10177\" class=\"wp-caption-text\">Followers by language tracked in <a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a><\/p><\/div>\n<h3><span style=\"font-weight: 400;\"><strong>How the knowledge about your followers\u2019 location and language will impact your posting strategy?<\/strong><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll know in which languages you should communicate on your profile &#8211; it may be important especially when you have an international audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll know <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/best-time-post-instagram\/\" target=\"_blank\" rel=\"noopener\">at what times you should be posting new content<\/a> to appear on top of users\u2019 feeds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019ll be easier for you to identify topics or events that you should be covering or relating to in your communication &#8211; if a huge part of your community is based in another location than you are, you should consider changing your perspective slightly.\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>Followers\u2019 interests<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing your followers\u2019 interests is extremely important, however, not as straightforward to find out as other metrics mentioned above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are at least a few ways of finding your followers\u2019 interests.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can simply <\/span><b>ask your current followers<\/b><span style=\"font-weight: 400;\"> what kind of content they would like to see more often on your profile, what content formats they prefer, and how you could help them with their day-to-day problems or concerns. To achieve this, use all the interactive elements available in <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/01\/instagram-stories-brands\/\"><span style=\"font-weight: 400;\">Stories<\/span><\/a><span style=\"font-weight: 400;\">, like question stickers or pools.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can simply <\/span><b>do your own research<\/b><span style=\"font-weight: 400;\"> &#8211; once you more or less know who your audience is, you can identify hot topics pretty easily.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also <\/span><b>analyze your top posts and stories<\/b><span style=\"font-weight: 400;\">. This is a great source of knowledge as these are not declarative, but behavioral data, so you know exactly which content was liked the most by your audience. Analyzing your top content is easy in any social media analytics tool, including <a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a>.<\/span><\/li>\n<\/ol>\n<div id=\"attachment_10179\" style=\"width: 2336px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10179\" class=\"wp-image-10179 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/instagram-top-posts.png\" alt=\"instagram top posts\" width=\"2326\" height=\"1120\" \/><p id=\"caption-attachment-10179\" class=\"wp-caption-text\">Checking your Instagram top posts in Sotrender is pretty easy<\/p><\/div>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-33597859-3b47-42b6-bb8a-8664cc2ae1be\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-33597859-3b47-42b6-bb8a-8664cc2ae1be\" class=\"hs-cta-node hs-cta-33597859-3b47-42b6-bb8a-8664cc2ae1be\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/33597859-3b47-42b6-bb8a-8664cc2ae1be\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-33597859-3b47-42b6-bb8a-8664cc2ae1be\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/33597859-3b47-42b6-bb8a-8664cc2ae1be.png\" alt=\"Check your top posts on Instagram\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '33597859-3b47-42b6-bb8a-8664cc2ae1be', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Why is follower analysis important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Don&#8217;t fall into the trap of just continuously building up your followership. Increasing your number of followers should never be your end goal. What should it be then? Building a <\/span><a href=\"https:\/\/www.socialsquares.com\/how-to-build-a-loyal-community-on-instagram-that-wants-to-be-your-friend-buy-from-you\/\"><span style=\"font-weight: 400;\">loyal community<\/span><\/a><span style=\"font-weight: 400;\"> of people who will trust you, engage with your content, buy from you, or follow your recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what you should be aware of is that you won\u2019t be just analyzing your followers, <\/span><b>you\u2019ll be analyzing your target audience<\/b><span style=\"font-weight: 400;\">, meaning people who are your potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to create and publish content that is relevant to them, you need to know who your followers are. By posting the right content, you\u2019ll be attracting the right people to your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep in mind the <\/span><i><span style=\"font-weight: 400;\">quality over quantity <\/span><\/i><span style=\"font-weight: 400;\">principle when creating content but also when building your followership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an influencer, monitoring your follower data will become even more important. This is because brands that would like to cooperate with you, will always be asking about your followers\u2019 demographics and other stats. For them, it\u2019s very clear who they want to reach and they need to be sure that your followers are their <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/06\/get-to-know-target-audience\/\"><span style=\"font-weight: 400;\">target audience<\/span><\/a><span style=\"font-weight: 400;\">, too.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-node hs-cta-0443b54f-6053-4b24-a8e2-2473177e5d56\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/0443b54f-6053-4b24-a8e2-2473177e5d56\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-0443b54f-6053-4b24-a8e2-2473177e5d56\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/0443b54f-6053-4b24-a8e2-2473177e5d56.png\" alt=\"Check your follower demographics\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '0443b54f-6053-4b24-a8e2-2473177e5d56', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>How to use demographics data in practice?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s quickly sum up how you can use the knowledge about your followers in your everyday work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The demographics data will help you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand if your current <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/12\/instagram-marketing-strategy\/\">Instagram marketing strategy<\/a> is working.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create content that resonates with your audience&#8217;s demographics, interests, and needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start attracting the right audience to your profile.<\/span><\/li>\n<li aria-level=\"1\">Use the right tone of voice and language (e.g. jargon).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decide on the posting times.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft an effective Instagram strategy.<\/span><\/li>\n<\/ul>\n\n<style>\n    .cta-image-container {\n        background-image: url('https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png');\n        background-size: contain;\n        background-position: left 300px top 100px;\n        background-repeat: no-repeat;\n}\n\n<\/style>    \n<div id=\"wp-block-cta-buttons-three-points-and-image\" class=\"wp-block-cta-buttons-three-points-and-image\">\n\n    <div class=\"content\">\n        <div class=\"header\">Analyze your followers demographics today<\/div>\n\n        <ul class=\"list\">\n            <li>Understand and analyze your audience<\/li>\n            <li>Benchmark against your competition<\/li>\n            <li>7-day free trial, no credit card required<\/li>\n        <\/ul>\n                    <a class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta\">\n                <div class=\"btn_content\">\n                    Start free trial                <\/div>\n            <\/a>\n        \n    <\/div>\n\n    <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png\"\/>\n    \n\n   \n   \n<\/div>\n","protected":false},"author":89,"featured_media":51834,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to check Instagram follower demographics in 2024?<\/title>\n<meta name=\"description\" content=\"Understanding who your followers are is key to being successful on the platform. 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