{"id":51259,"date":"2022-04-27T10:36:22","date_gmt":"2022-04-27T10:36:22","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=8635\/"},"modified":"2022-04-27T10:36:22","modified_gmt":"2022-04-27T10:36:22","slug":"facebook-analytics-going-away","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/","title":{"rendered":"Is Facebook Analytics Going Away for Real?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Calling all social media managers, marketers, and those that work with social media analytics: this is not a drill. Facebook Analytics is going away this year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That doesn\u2019t mean it\u2019s time to panic, though.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">When we usually talk about <\/span><a href=\"https:\/\/adespresso.com\/blog\/facebook-analytics\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Facebook Analytics<\/span><\/a><span style=\"font-weight: 400;\">, we usually mean <\/span><a href=\"https:\/\/www.facebook.com\/help\/268680253165747\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Facebook Page Insights<\/span><\/a><span style=\"font-weight: 400;\">. If your boss were to ask you about your company\u2019s KPIs, you\u2019d tell him what your analytics metrics say, right? Well, Facebook Analytics was something a little more specific than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you shouldn\u2019t worry about losing access to your data when Facebook Analytics is gone. You\u2019ll still be able to find data about your content, audiences, and audience activity in Facebook Page Insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll quickly explain:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the differences between Facebook Analytics and Facebook Page Insights,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">why Facebook is actually getting rid of Facebook Analytics,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and what other alternatives you can use instead of it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s see what the fuss is all about.<\/span><\/p>\n<h2><strong>What is Facebook Analytics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Basically, Facebook Analytics is its own platform and shouldn\u2019t be confused with \u201cFacebook analytics\u201d. The other is just a general term that marketers use to describe social data and metrics on Facebook. But how is it different from other Facebook tools?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Analytics used to integrate a few different Facebook channels\/platforms. As long as you had a Pixel active on your website, you could track user behavior there and on Facebook at the same time. All of this integration meant that you could reach a more informed conclusion about your purchase <\/span><a href=\"https:\/\/www.facebook.com\/help\/analytics\/935921203105136\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">funnel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are some of the types of reports you could create with Facebook Analytics? Previously, you could create reports about funnels, revenue, customer lifetime value, and usage. It was also possible to visualize your data across channels and break the data down by some characteristics. In general, you had the potential to learn something interesting about how your audience behaves on these channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few metrics and graphs you could see in Facebook Analytics at some point.<\/span><\/p>\n<div id=\"attachment_8639\" style=\"width: 767px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8639\" class=\"wp-image-8639 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/facebook_analytics_main_page-1024x488.jpg\" alt=\"facebook analytics going away\" width=\"757\" height=\"361\" \/><p id=\"caption-attachment-8639\" class=\"wp-caption-text\">Facebook Analytics Overview<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_8637\" style=\"width: 761px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8637\" class=\" wp-image-8637\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/facebook-analytics-funnel-1024x483.png\" alt=\"facebook analytics funnel\" width=\"751\" height=\"354\" \/><p id=\"caption-attachment-8637\" class=\"wp-caption-text\">Custom on-page funnel created in Facebook Analytics<\/p><\/div>\n<p><span style=\"font-weight: 400;\">If we compare Facebook Analytics to Facebook Page Insights, you\u2019ll see that they\u2019re used for slightly different purposes. Facebook Page Insights are pretty much just like Instagram Insights: you can find out what are your best posts, how many new followers you have, how many people you\u2019ve reached, etc. Considering that Facebook and Instagram are in the same ecosystem, it makes sense that the tools are similar.<\/span><\/p>\n<div id=\"attachment_8641\" style=\"width: 766px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8641\" class=\" wp-image-8641\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/facebook_page_insights-1024x519.jpg\" alt=\"facebook page insights analytics\" width=\"756\" height=\"383\" \/><p id=\"caption-attachment-8641\" class=\"wp-caption-text\">Facebook Page Insights<\/p><\/div>\n<p><span style=\"font-weight: 400;\">This is how Facebook Page Insights looks for comparison. Doesn\u2019t look completely unfamiliar, right?<\/span><\/p>\n<h2><strong>Why is Facebook Analytics going away?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Is it really that surprising? Well, not really.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A theory that came up a few times is that the new <\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/how-marketers-can-respond-to-apple-ios-14-privacy-update\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">iOS update<\/span><\/a><span style=\"font-weight: 400;\"> might have inspired the change. This update comes with new privacy settings that <\/span><b>allow users to choose what Facebook can track outside of its own app<\/b><span style=\"font-weight: 400;\">. From now on, iOS users will be asked if they\u2019re okay with Facebook gathering their behavioral data across other apps and sites. However, this isn\u2019t the first time that user tracking across platforms was an issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The European Union has been focused on <\/span><a href=\"https:\/\/fortune.com\/2021\/01\/13\/facebook-belgium-ireland-privacy-tracking-cjeu-bobek-max-schrems\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">privacy issues<\/span><\/a><span style=\"font-weight: 400;\"> for some time. Specifically, it\u2019s a matter for the Court of Justice of the European Union to look into. The Court decided that all EU member states can go after companies that violate data privacy. If a company like Facebook wants to track cookies and online behaviors, even of people who didn\u2019t use their social network, it can get them into legal trouble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it looks like there are two rather big entities that aren\u2019t fans of how Facebook collects data. If Facebook wanted to keep things simple, it makes perfect sense why they\u2019d get rid of Analytics.<\/span><\/p>\n<h2><strong>Alternatives to Facebook Analytics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">From June, you can expect to use Facebook Business Suite, Ads Manager, and Events Manager instead of Analytics. For clarification, Facebook Business Suite is a pretty new feature and not everyone has it yet. What makes it different from Business Manager is that you can see Facebook and Instagram Page Insights, respond to messages, schedule posts on both platforms, and create ads. Basically, <\/span><b>Business Manager is mostly used to control your business features, while Business Suite is more focused on communication<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it might be worth considering a third-party product that can track different types of data over time and get valuable social media insights. You might as well take the time to get acquainted with tools like <\/span><a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Mixpanel<\/span><\/a><span style=\"font-weight: 400;\"> to check your funnels. On the other hand, Mixpanel can take some getting used to, and you might be interested in other data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already use <a href=\"https:\/\/sotrender.com\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a>, you might be wondering how all of this will affect your data. Once again, you don\u2019t have to worry about that. Nothing has functionally changed in the ways that Sotrender gathers your data or analyzes it. All you need to do is connect Sotrender to your Facebook Pages, and it\u2019ll start saving historical data on its own.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8643\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/sotrender_overview-1024x482.jpg\" alt=\"main page sotrender facebook analytics\" width=\"719\" height=\"338\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s sum up what we know for now. \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Analytics is going away in 2021. This is actually happening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Facebook Analytics isn\u2019t the same thing as Facebook Page Insights or Ads Manager, so don\u2019t worry about losing all your data. You will still be able to check up on the usual audience, engagement, content, and ad metrics as before. The only difference is that you won\u2019t be able to integrate it all to track funnels and off-page data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will be other tools that you can use directly on Facebook such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business Suite<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ads Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Events Manager<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from those, there are third-party products out there that you can use to track your Facebook performance. Consider what type of tool you need, how much your budget allows you to spend, and how often you need to use an analytics tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have anything interesting to add about Facebook Analytics going away? Leave us a comment!<\/span><\/p>\n","protected":false},"author":131,"featured_media":51793,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Facebook Analytics Going Away for Real? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Facebook will shut down Facebook Analytics in 2021. Read more to find out what that means and how Facebook Analytics going away affects your page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Facebook Analytics Going Away for Real? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook will shut down Facebook Analytics in 2021. Read more to find out what that means and how Facebook Analytics going away affects your page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/\",\"name\":\"Is Facebook Analytics Going Away for Real? - Sotrender Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg\",\"datePublished\":\"2022-04-27T10:36:22+00:00\",\"dateModified\":\"2022-04-27T10:36:22+00:00\",\"description\":\"Facebook will shut down Facebook Analytics in 2021. Read more to find out what that means and how Facebook Analytics going away affects your page.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KBs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Is Facebook Analytics Going Away for Real?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Facebook Analytics Going Away for Real? - Sotrender Blog","description":"Facebook will shut down Facebook Analytics in 2021. Read more to find out what that means and how Facebook Analytics going away affects your page.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/","og_locale":"en_US","og_type":"article","og_title":"Is Facebook Analytics Going Away for Real? - Sotrender Blog","og_description":"Facebook will shut down Facebook Analytics in 2021. Read more to find out what that means and how Facebook Analytics going away affects your page.","og_url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/","url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/","name":"Is Facebook Analytics Going Away for Real? - Sotrender Blog","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg","datePublished":"2022-04-27T10:36:22+00:00","dateModified":"2022-04-27T10:36:22+00:00","description":"Facebook will shut down Facebook Analytics in 2021. Read more to find out what that means and how Facebook Analytics going away affects your page.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/04\/thought-catalog-tRL_Rkh6D8o-unsplash-1-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/facebook-analytics-going-away\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"KBs","item":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/"},{"@type":"ListItem","position":3,"name":"Is Facebook Analytics Going Away for Real?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base\/51259"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/knowledge_base"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/51793"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=51259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}