{"id":51244,"date":"2020-03-10T14:18:54","date_gmt":"2020-03-10T14:18:54","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=7789\/"},"modified":"2025-02-04T14:51:46","modified_gmt":"2025-02-04T13:51:46","slug":"buying-facebook-comments","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/buying-facebook-comments\/","title":{"rendered":"Can you buy Facebook comments and does this strategy pay off?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Just because it\u2019s possible to buy Facebook comments and likes doesn\u2019t mean you should. Instead, you should focus on building a loyal fanbase that will be willing to engage with you.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">From time to time, you might come across a Facebook Page that was recently published but has thousands of comments under their posts. It definitely looks suspicious if the same Page has almost no fans that regularly follow updates from them. So why are people buying Facebook comments?<\/span><\/p>\n<h2>Why you shouldn&#8217;t buy Facebook comments<\/h2>\n<p><span style=\"font-weight: 400;\">Having a large number of Facebook comments might make your Page look more legitimate, but it\u2019s more likely to damage your reputation than help it. It looks like it will provide social proof, but that\u2019s definitely not the case. This is a deceptive tactic that will not only make your business seem less trustworthy, but Facebook might actually punish your brand for doing so.<\/span><\/p>\n<h2><strong>Negative company image<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The entire logic behind brands buying likes is that it might make them seem more credible and legit. The opposite is true, though.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A larger audience won\u2019t want to follow a Page that looks like a scam<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your content will look less valuable if only bots are commenting under your posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It makes your brand look desperate for attention<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many fans or potential customers on a brand\u2019s social media profile will look through comment sections to find reviews of products. Users might look through your comments to see non-informative responses and spam. This could lead them to believe that you don\u2019t actually have regular customers or followers, and that your whole Page might be a scam.<\/span><\/p>\n<h2><strong>Inaccurate data<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Typically when you want to assess how effective your social media campaign was, you do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepare content for a specific audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upload the content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze how your content performed and audience\u2019s activity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adjust your marketing\/community management strategy according to your analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bought comments will only obfuscate the actual performance of your Facebook Page. You won\u2019t know how to adjust your Facebook strategy if your data isn\u2019t accurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that reason, it\u2019s best that you moderate spam and unnecessary comments.<\/span><\/p>\n<h2><strong>Can you be punished for buying comments?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Although your Page won\u2019t be taken down immediately if you buy comments, the algorithm will punish you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u2019s algorithm will detect any suspicious activity on your Page (and this includes spammed likes and comments). Eventually, your real fans won\u2019t see any posts from your Page on their feeds anymore. However, Pages with the most legit engagement do tend to grow with time.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">In case you missed it, Facebook also started hiding likes on posts. Keep in mind that this is still being tested and hasn\u2019t become the norm everywhere. Knowing that, you should reconsider purchasing likes or comments as a general strategy, anyway.<\/span><\/i><\/p>\n<h2><strong>What should you do instead?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s better to interact with your fans on Facebook in a genuine way. There are no shortcuts that will immediately drive engagement and help you establish your brand\u2019s image. At the end of the day, it\u2019s recommended that you follow the <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/11\/tips-social-customer-service-facebook\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">best practices for managing your community on Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Briefly, you should aim to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start discussions with your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask them questions and follow-ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize your responses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repost their content (with permission)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hide or delete comments that contain profanity or are just spam<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these habits and activities will eventually drive engagement on your Facebook Page. Once you get into the habit of moderating your Facebook Page, you will get real discussions going under a post.<\/span><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>Read more about similar topics here:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/community-management\/see-hidden-comments-facebook\/\" target=\"_blank\" rel=\"dofollow noopener\">Will users see their comments if we hide them on Facebook?<\/a><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/community-management\/hide-delete-users-comment\/\" target=\"_blank\" rel=\"dofollow noopener\">How can I hide or delete a user\u2019s comment?<\/a><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/facebook-engagement-metric-increase\/\" target=\"_blank\" rel=\"dofollow noopener\">Why Facebook Engagement Matters and how you can Increase it<\/a><\/p>\n","protected":false},"author":131,"featured_media":51705,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can you buy Facebook comments and does this strategy pay off?<\/title>\n<meta name=\"description\" content=\"It\u2019s possible to buy Facebook comments, but you shouldn&#039;t. 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