{"id":51227,"date":"2019-07-25T07:46:12","date_gmt":"2019-07-25T07:46:12","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=7191\/"},"modified":"2019-07-25T07:46:12","modified_gmt":"2019-07-25T07:46:12","slug":"guide-facebook-remarketing-ecommerce","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/guide-facebook-remarketing-ecommerce\/","title":{"rendered":"The Quick-and-Easy Guide to Facebook Remarketing for E-commerce"},"content":{"rendered":"

Did you know that\u00a0<\/span>92% of first-time e-commerce site visitors<\/span><\/a> aren\u2019t there to make a purchase? Rarely ever does someone make a purchase every time they\u2019re on your page, even if they have been to your site before or bought your products in the past.\u00a0<\/span><\/p>\n

Today\u2019s online consumers are aware of their options and typically check out other offers before making a final decision. Conversion doesn\u2019t happen right away – it requires a few steps before reaching the final goal of winning the customer over.<\/span><\/p>\n

In order to make customers return to your brand, you have to make yourself seen. <\/span>Remarketing<\/b> is something that is great for this purpose. It allows you to position targeted ads in front of a defined audience that had previously visited your website. The way it works is it uses tracking cookies to group your audience based on the actions they took or didn\u2019t take after visiting your site. After this, ads are displayed to specific individuals on various platforms and channels you\u2019re working with.\u00a0<\/span><\/p>\n

\"Start<\/a><\/span>