{"id":51219,"date":"2019-06-13T08:27:42","date_gmt":"2019-06-13T08:27:42","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=6943\/"},"modified":"2025-02-04T15:21:35","modified_gmt":"2025-02-04T14:21:35","slug":"ultimate-guide-facebook-branded-content","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/ultimate-guide-facebook-branded-content\/","title":{"rendered":"The Ultimate Guide on Facebook Branded Content"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you are a blogger or digital marketer, you will agree that it\u2019s challenging to introduce your brand to the world at large. The competition is getting fierce, and it\u2019s important to use all tools possible to be one step ahead of your rivals.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The question arises, however, what the best platform for brand promotion is. Well, if we take into account that Facebook is the <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">world\u2019s third most-visited website<\/span><\/a><span style=\"font-weight: 400;\"> and that Facebook Messenger is the top mobile app by the number of downloads, the answer seems to be obvious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you want to reach a wide audience and raise brand awareness, don\u2019t hesitate to spend your marketing budget on Facebook, and particularly on branded content. Read this article to find directions on how to create high-quality branded content to grow your business fast. <\/span><\/p>\n<h2><b>Benefits of Branded Facebook Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before we start discussing different aspects of branded content creation, let\u2019s look through the benefits it brings. There are three main reasons to use branded content:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Reach a wide audience<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Post <\/span><a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2018\/07\/30\/understanding-influencer-marketing-and-why-it-is-so-effective\/#1f6f885771a9\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">published by the influencer<\/span><\/a><span style=\"font-weight: 400;\"> results in a few times more views, likes, shares, and comments than the same post published at the company\u2019s business page. <\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Here is a great example. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video that advertises Portal, a video communication device, was published at Serena Williams\u2019 page as well as on Portals\u2019 business page. The video on Serena\u2019s page has been viewed 697 thousand times and shared two thousand times. The video on Portal\u2019s page has been viewed 53 thousand times and shared 165 times. The difference is obvious.<\/span><\/p>\n<div id=\"attachment_6945\" style=\"width: 814px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6945\" class=\"wp-image-6945 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image1.png\" alt=\"Serena Williams paid partnership\" width=\"804\" height=\"505\" \/><p id=\"caption-attachment-6945\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/SerenaWilliams\/videos\/1093989874121172\/\">Screenshot source<\/a><\/p><\/div>\n<div id=\"attachment_6949\" style=\"width: 819px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6949\" class=\"wp-image-6949 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image3.png\" alt=\"Mother's day support group portal\" width=\"809\" height=\"511\" \/><p id=\"caption-attachment-6949\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/PortalFromFacebook\/videos\/379085746153592\/?v=379085746153592\">Screenshot source<\/a><\/p><\/div>\n<h3><strong>Improve brand loyalty<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As you know, <strong>modern users have negative attitudes toward invasive advertising<\/strong>. They get irritated with Facebook ads easily. So if you want to improve brand loyalty, you should substitute ads with branded content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, customers tend to be loyal to companies that disclose information regarding their partnership with Facebook influencers and content publishers. So <strong>feel free to use hashtags #ad and #sponsored<\/strong>. They will not scare your prospective buyers away.<\/span><\/p>\n<div id=\"attachment_6947\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6947\" class=\"wp-image-6947 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image2.png\" alt=\"Michael Phelps Life Casting ad\" width=\"504\" height=\"934\" \/><p id=\"caption-attachment-6947\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/michaelphelps\/photos\/pcb.10156325896601247\/10156325892751247\/?type=3&amp;theater\">Screenshot source<\/a><\/p><\/div>\n<h3><strong>Humanizes your brand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Users tend to associate the influencer with the brand he\/she promotes. For this reason, <strong>branded content effectively helps companies to get people <\/strong><\/span><strong><a href=\"https:\/\/www.jeffbullas.com\/creating-emotional-connections-with-personalized-posts\/\" target=\"_blank\" rel=\"noopener\">emotionally attached to their brands<\/a><\/strong><span style=\"font-weight: 400;\">. Let\u2019s consider an example to understand how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Michael Phelps, an American swimmer, supports Colgate\u2019s marketing campaign #EveryDropCounts to raise awareness of water scarcity around the world. \u00a0Obviously, Michael\u2019s followers have a positive opinion about him and the values he promotes. Numerous sponsored posts published oon Michael\u2019s page allow Colgate to form positive attitudes about its brand. <\/span><\/p>\n<div id=\"attachment_6951\" style=\"width: 819px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6951\" class=\"wp-image-6951 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image5-1024x481.png\" alt=\"Michael Phelps Colgate partnership\" width=\"809\" height=\"380\" \/><p id=\"caption-attachment-6951\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/michaelphelps\/photos\/a.446945581246\/10156218307341247\/?type=3&amp;theater\">Screenshot source<\/a><\/p><\/div>\n<h2><b>Types of Branded Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 2019, Facebook allows marketers to use the branded content tag with the following post types:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Photos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Carousel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slideshow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">360-degree video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">GIF Animation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plain text<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Canvas <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant Article<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Memes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, you have plenty of options to choose from. So you can pick the type of content that your customers like the most. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you target professionals in the field of chemistry or information technology, it\u2019s better to use infographics and instant articles. If you target high schoolers, it will be a wise decision to create short videos or funny memes. In case if you want to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/04\/sensitive-social-media-content\/\"><span style=\"font-weight: 400;\">address sensitive conversations<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s better to use photos or plain text.<\/span><\/p>\n<h2><b>Set Content Standards<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you collaborate with influencers, you should <strong>set content standards<\/strong>. It will ensure that the quality of sponsored posts will be as good as you expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t allow the content creator to publish posts without your permission. Because <strong>one low-quality sponsored post may damage the reputation of your company<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once branded content is published, you should monitor the results using <\/span><a href=\"https:\/\/www.sotrender.com\/\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">. It will allow you to analyze the insights and update your content standards, if necessary.<\/span><\/p>\n<h2><b>Introduce a Content Calendar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to achieve great results, you should plan everything in advance. You should <strong>decide how many sponsored posts you will create<\/strong> per week or month. Also, you should do a little research to find out at what time of the day and week it\u2019s better to publish new content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, you should <\/span><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/how-create-social-media-content-calendar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create a content calendar<\/span><\/a><span style=\"font-weight: 400;\"> and agree on it with the influencer. Keep in mind that an influencer knows his target audience better than you, so you should listen to his\/her opinion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth mentioning that you shouldn\u2019t share a few sponsored posts a day. It\u2019s highly likely that will irritate your prospective buyers.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Use of Content Creation Tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Today, Facebook offers a wide range of <strong>editing tools and services to create remarkable branded content<\/strong>. For instance, in-built Facebook features allow creating <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-canvas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canvas<\/span><\/a><span style=\"font-weight: 400;\">, a full-screen ad experience, and 360-degree videos. However, you can use additional content creation tools, if necessary:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.magisto.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Magisto<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s a professional video maker. It will help you to create a fabulous sponsored video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/gifmaker.me\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GIFMaker<\/span><\/a><span style=\"font-weight: 400;\">. This tool helps to convert multiple images into GIF animation or video animation. <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.easel.ly\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Easel.ly<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s a user-friendly web tool that allows creating share-worthy infographics. You don\u2019t need to have specific skills in design to use it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/imeme.en.softonic.com\/?ex=DSK-1218.4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">iMeme<\/span><\/a><span style=\"font-weight: 400;\">. You can apply this online tool to design funny memes.<\/span><\/li>\n<\/ul>\n<h2><b>Engage with Your Audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Branded content is an ideal tool to engage your target audience. Every <strong>sponsored post should encourage users to take a specific action<\/strong>: to answer the questions, participate in challenges, etc. It will help you to start a conversation with your prospective buyers and, as a consequence, <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/03\/social-media-branding-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">boost sales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_6953\" style=\"width: 513px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6953\" class=\"wp-image-6953 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image4.png\" alt=\"Leo Messi Dubai Expo2020 paid partnership\" width=\"503\" height=\"516\" \/><p id=\"caption-attachment-6953\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/leomessi\/videos\/2101613770131015\/\">Screenshot source<\/a><\/p><\/div>\n<div id=\"attachment_6955\" style=\"width: 816px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6955\" class=\"wp-image-6955 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image6.png\" alt=\"paid partnership with Leo Messi\" width=\"806\" height=\"523\" \/><p id=\"caption-attachment-6955\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/leomessi\/photos\/a.699374540082143\/2836907492995493\/?type=3&amp;theater\">Screenshot source<\/a><\/p><\/div>\n<h2><b>In Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook-branded content can benefit your business a lot. So if you want to make your company stand out, collaborate with influencers, and create high-quality share-worthy content. Use this guide, plan ahead, be persistent \u2013 and the results of your marketing campaign will exceed the most optimistic expectations.<\/span><\/p>\n","protected":false},"author":306,"featured_media":51595,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide on Facebook Branded Content<\/title>\n<meta name=\"description\" content=\"Posting high quality Facebook branded content is an effective way to reach a wider audience and raise awareness of your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/ultimate-guide-facebook-branded-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide on 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