{"id":51218,"date":"2019-05-07T08:36:30","date_gmt":"2019-05-07T08:36:30","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=6137\/"},"modified":"2019-05-07T08:36:30","modified_gmt":"2019-05-07T08:36:30","slug":"making-money-instagram-become-instagram-influencer","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/making-money-instagram-become-instagram-influencer\/","title":{"rendered":"Making Money on Instagram: How to Become an Instagram Influencer?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is not like your ordinary social media networks. While it was a photo-sharing platform initially, it is now an e-commerce force that is unlike anything. People can use their Insta account for sharing selfies and groupies or use it to make money. <\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">But how, you ask? How exactly can Instagram be used to make money and what differentiates it from other types of businesses? The answers you are looking for are in this article. Here, you will learn some critical e-commerce statistics<\/span> <span style=\"font-weight: 400;\">through an in-depth discussion on Instagram influencers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Can you make money on Instagram? The answer is definitely \u2018Yes!\u2019<\/strong> You can earn some cash through your Insta if you think you can express your business visually and creatively in marketing it. If it is, then you can certainly take advantage of the million users of this social media platform.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-node hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><img decoding=\"async\" id=\"hs-cta-img-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f.png\" alt=\"Start analyzing\u00a0your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b1ea7bd2-bb02-49cc-a97a-181fd9810e9f', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">According to 2019 Instagram <\/span><a href=\"https:\/\/muchneeded.com\/amazon-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">e-commerce statistics<\/span><\/a><span style=\"font-weight: 400;\">, <strong>60% of Instagram users use the platform to look for new products<\/strong>. Take advantage of this by <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/11\/influencer-marketing-practcies\/\" target=\"_blank\" rel=\"noopener\">becoming an influencer<\/a>. This article will discuss the different ways you can do that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, here are the most common ways people make money on Insta. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Become an affiliate partner<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Sell products belonging to other brands <\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Sell your own products and services<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Sell photography<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Become an influencer by reaching a massive number of followers, or<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Post sponsored content for brands who want to reach out to their followers<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><strong>How to Reach the Number of Followers to Become an Influencer<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two things numerous companies are struggling with, but Instagrammers have \u2013 <strong>reach and influence<\/strong>. <strong>Instagrammers have a vast audience that follows their produced content<\/strong>, something it shares with YouTubers and bloggers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Instagrammers who have these things usually become influencers. <\/span><a href=\"https:\/\/moz.com\/blog\/reach-and-influence-your-first-marketing-priority\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Having reach and influence<\/span><\/a><span style=\"font-weight: 400;\">, creators on Insta can explore various streams where there is potential revenue. It gives them immense opportunities to earn money and get free stuff or build a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you probably think you are going to need millions, or at least thousands, of followers to make it as an influencer. The truth is, the number of followers you need is not as many as you might think. It is all based on several factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It usually depends on your niche and the category where your brand may belong. Also, it matters how engaged or active your followers are. Lastly, your <\/span><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/accounting\/revenue-streams\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">revenue channels<\/span><\/a><span style=\"font-weight: 400;\"> are a factor as well. <strong>What most affects your chance of becoming an influencer is the activity of your audience.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6153 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/05\/maddi-bazzocco-1555818-unsplash-1024x682.jpg\" alt=\"instagram\" width=\"800\" height=\"533\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is how you can become an influencer:<\/span><\/p>\n<h3><b>Choose the Niche that Suits You<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to reach the influencer-level of followers, <strong>you need to choose a niche that you feel passionate about<\/strong>, something suitable to your personality. You cannot do what everyone else is doing only because they are doing it. <strong>Choose something that you will be happy to research<\/strong>, and post content, which will also interest your potential followers.<\/span><\/p>\n<h3><b>Create a Buzzworthy Insta Bio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After finding out which niche you want to represent, the next step is to <strong>create an Instagram profile that will instantly grab people\u2019s attention<\/strong>. <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/9-ways-create-best-instagram-bio-possible\/\" target=\"_blank\" rel=\"noopener\">Your bio<\/a> is one of the first things your potential follower will look for, so <strong>make sure it is both attractive and compelling<\/strong>. A good tip is to use the right keywords that ensure your profile will show up for related searches. <\/span><\/p>\n<h3><b>Share Stories and Connect with Followers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Like what was said, Instagram is a photo-sharing platform, at first. It still is, but as an influencer,<strong> your job is not just to post photos<\/strong>. What you need to do to gain followers is to <strong>connect with them on an emotional level<\/strong>. You can do that by sharing stories through your pictures in a way that will be seen by your audience as authentic and interesting. <\/span><\/p>\n<h3><b>Create an Appealing Instafeed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your bio and pictures are not the only things that must be pleasing. Your <\/span><strong><a href=\"https:\/\/skedsocial.com\/blog\/instagram-feed-ideas\/\" target=\"_blank\" rel=\"noopener\">entire feed must be visually appealing<\/a><\/strong><span style=\"font-weight: 400;\"> as well. It means that all your photos must look good, not just on their own but together. On that note, you can use various tools to edit your photos or use Instagram\u2019s built-in filters to create a uniform and beautiful tone for your Instafeed.<\/span><\/p>\n<h3><b>Post Relevant Content Consistently<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One thing that all other digital marketing techniques share is <strong>posting content regularly<\/strong>. If you want to build a good number of followers to become an influencer, <strong>consistency is a prerequisite<\/strong>. Most influencers post either daily or every other day. Some also post several times a week. Whichever you choose, e-commerce statistics<\/span> <span style=\"font-weight: 400;\">show that frequent posting <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/02\/how-to-increase-engagement-and-sales-on-instagram-with-personalized-posts\/\" target=\"_blank\" rel=\"noopener\">improves engagement rates<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these steps to make your way as an Instagram influencer. <\/span><\/p>\n<h2><strong>Make Money on Instagram Through Paid Partnerships and Post Sponsored Content<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you choose to become an influencer, one way you can earn money is by <\/span><strong><a href=\"https:\/\/www.relevance.com\/everything-you-need-to-know-about-sponsored-content\/\" target=\"_blank\" rel=\"noopener\">posting sponsored content<\/a><\/strong><span style=\"font-weight: 400;\">. You can enter into a paid partnership with brands and help them promote through your posts. As an influencer, you successfully built a reputation by sharing things online and earned a good following for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that, you have built a level of trust with your followers which your partner brands can reach out to using your Instagram. Through sponsored posts, you can assist these brands in spreading the positive word about their products and services. <a href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/top-influencer-marketing-ideas\/\">Instagram influencers can do this by creating content<\/a> \u2013 an Instagram post or story \u2013 that includes a <\/span><a href=\"https:\/\/startupbros.com\/promote-a-product\/\"><span style=\"font-weight: 400;\">promotion for the products or brand<\/span><\/a><span style=\"font-weight: 400;\">. Just remember that it&#8217;s possible that <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/10\/instagram-logotype-analysis\/\" target=\"_blank\" rel=\"noopener\">promoted content can be too promotional<\/a> sometimes, so it&#8217;s a good idea to analyze your Instagram from time to time to make sure it&#8217;s not negatively influencing engagement.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6157 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/05\/marc-schafer-1249075-unsplash-1024x653.jpg\" alt=\"instagram likes \" width=\"802\" height=\"511\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>How to Find Brands to Work With<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are a big influencer, you likely do not have to find brands yourself. They will come to you. But if you are still new in the game, the best brands to work with are those on the same level as yours when it comes to personality and values. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already have a brand in mind, you can reach out to them directly to work out a deal. On the other hand, <strong>you can also find brands by listing yourself in influencer marketplaces<\/strong>. By doing this, you can have a better chance of getting discovered. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the top places to find brands for influencers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/crowdtap.com\/\" target=\"_blank\" rel=\"nofollow noopener\">CrowdTap<\/a> \u2013 Only in the U.S. Offers small tasks on content creation for some rewards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.grapevinelogic.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Grapevine<\/a> \u2013 Marketplace for Instagrammers with 5000+ followers to work with compatible brands.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.fohr.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Fohr Card<\/a> \u2013 Allows you to create an influencer \u201ccard\u201d to reach brands for partnerships.<\/span><\/li>\n<\/ul>\n<h2><strong>Becoming an Affiliate Partner<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Besides becoming an influencer and entering into a paid partnership, <strong>you can also make money on Instagram by becoming an affiliate<\/strong>. If you choose this method, your focus is more on <strong>making sales for your partner for a commission<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike influencers, you are less concerned with generating awareness about your partner brand. <strong>On Instagram, becoming an affiliate is done by including a promo code or a trackable link to your posts.<\/strong> By adding these, you can ensure that the clicks to your posts can translate into sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing with Instagram is that links are not allowed yet except in your bio. In that case, <\/span><a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-are-promotional-codes-and-how-do-they-work\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the use of promo codes<\/span><\/a><span style=\"font-weight: 400;\"> is a better option if you want to become an affiliate. If you are looking to make money through this method, you can try reaching out to online stores offering affiliate programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, you may also look at marketplaces such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.rewardstyle.com\/\" target=\"_blank\" rel=\"nofollow noopener\">RewardStyle<\/a> \u2013 A fashion and lifestyle influencer network, but invitation-only.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.clickbank.com\/\" target=\"_blank\" rel=\"nofollow noopener\">ClickBank<\/a> \u2013 A tier-based commission affiliate platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Amazon<\/a> \u2013 Amazon has an Affiliate Program that offers a 10% commission.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The advantage of affiliate marketing on Instagram is <strong>it gives you a better chance of succeeding<\/strong>. It works out even better when you go into it and expand your presence to include your own site as well as other marketing channels.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-node hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><img decoding=\"async\" id=\"hs-cta-img-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f.png\" alt=\"Start analyzing\u00a0your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b1ea7bd2-bb02-49cc-a97a-181fd9810e9f', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Most people open Instagram starting as a hobby or just a way to share photos of themselves. But it can give you a snowball chance of earning income through an active following. Instagram offers a world of possibilities and now may be the perfect time to explore those. <\/span><\/p>\n","protected":false},"author":305,"featured_media":51587,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Money on Instagram: How to Become an Instagram Influencer?<\/title>\n<meta name=\"description\" content=\"Can you make money on Instagram? 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