{"id":51217,"date":"2018-07-10T07:41:18","date_gmt":"2018-07-10T07:41:18","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=5593\/"},"modified":"2018-07-10T07:41:18","modified_gmt":"2018-07-10T07:41:18","slug":"best-simple-ways-using-facebook-best-roi","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/best-simple-ways-using-facebook-best-roi\/","title":{"rendered":"Best Simple Ways For Using Facebook For The Best ROI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite recent media attention about Facebook, the platform is still the most popular social network on the planet. Founded in 2004 as a social platform for college students, Facebook has grown to <\/span><a href=\"https:\/\/newsroom.fb.com\/company-info\/\"><span style=\"font-weight: 400;\">over 1 billion users <\/span><\/a><span style=\"font-weight: 400;\">around the world making it a powerful marketing tool for businesses across the globe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many businesses competing or user attention on Facebook, it\u2019s hard to find the best way to make an impact without blowing your entire marketing budget. And with so many people active on Facebook, it\u2019s hard to find your niche within this overwhelming space. In order to get the most significant ROI or return on investment, you\u2019ll need a strong, actionable plan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into the best simple ways to use Facebook for the best ROI for your business.<\/span><\/p>\n<p><em>Text written by\u00a0Ashley Lipman<\/em><\/p>\n<h2><strong>How Do You Measure ROI on Facebook?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring your ROI isn\u2019t always straightforward, especially on social media. Because you\u2019re spending money and time in ways that aren\u2019t always easy to directly measure, you\u2019ll need to look into unique ways to measure your actual return on investment. The main ways to measure ROI on Facebook is through the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer satisfaction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Followers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s break these metrics down one by one. First, brand awareness is vital since it helps promote your business to new audiences. In the business world, this is known as the <\/span><a href=\"https:\/\/www.thebalancesmb.com\/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683\"><span style=\"font-weight: 400;\">Rule of 7<\/span><\/a><span style=\"font-weight: 400;\">. In essence, a customer has to see your brand or offer a total of 7 times before they\u2019ll make a purchase. Consistently appearing over social media is an excellent way to get to this magical number. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revenue is easy to measure through Facebook\u2019s analytical tools. If you\u2019re running ads or promotions, <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/where-can-i-find-facebook-analytics\/\">Facebook\u2019s analytic pages<\/a> will show just how many users you\u2019re converting. Engagement is similar to measure through Facebook by seeing the number of average likes or comments on your posts and content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, customer satisfaction and follower counts speak for themselves. If your Page has reviews, you want these to be positive. Facebook is a valuable tool for promoting your user experience and customer service. Your follow count also is important since it indicates you\u2019re building a relationship with your users.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Know Your Goals<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The reasons so many businesses miss the mark with Facebook is that they don\u2019t have a clear target. You need reasonable goals to launch any Facebook marketing strategy. When creating your goals, you need to avoid chasing things like followers, likes, or shares. These are nothing but vanity metrics which are valuable, but not as useful as other things. While having more followers is something you should be proud of, it should not be your sole goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start with your business goals? Here are some of the best ways to approach your Facebook ROI goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create value for your customers through content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay ahead of industry trends<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use your budget in smarter ways while growing your social presence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these ideas above will help you put your marketing efforts to good use over social media with the right focus. Remember, you don\u2019t own anything on social media. Your followers belong to Facebook, not your business. At any time Facebook could close. That\u2019s why it\u2019s important to use Facebook as a tool to boost your website content, sales, and email list, not as a way to gain followers. <\/span><\/p>\n<h2><strong>Niche Down<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Do you know your audience? Without knowing who you\u2019re talking to, you\u2019ll never be heard. Facebook is one of the best marketing tools for advertising in a niche, specific demographic, Because they allow custom targeting, you can be sure the right people are seeing your content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter who you\u2019re trying to speak to, they\u2019re on Facebook. It helps to begin by looking at Facebook\u2019s <\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">public demographic information<\/span><\/a><span style=\"font-weight: 400;\"> which highlights the types of users you\u2019ll most likely find on the platform. For example, the majority of users on Facebook are female, and the core age is between 18 and 29. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook lets you take your demographics a step further. Instead of surface things like age, education level, and gender, you can even target users who like competitors Pages. That\u2019s why it\u2019s important to be aware of what your competitors are doing on Facebook and beyond. By seeing who they\u2019re talking to, you can learn how to target this key group more effectively. <\/span><\/p>\n<h2><strong>Create Quality Content<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">All marketers know that content is king on the internet. This isn\u2019t exclusive to blog posts on your website. You can use Facebook as a tool to publish and create high-quality content by taking advantage of all of its features for business accounts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think beyond traditional social media posts with these content creation ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a Facebook Group to connect with your community<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publish how-to videos or video promotions to attract attention <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interact with your audience behind-the-scenes with Facebook Stories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schedule blog posts to your Facebook Page so you\u2019re never out of fresh content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these things are ways to stand apart from the competition. By creating a group, you can interact with your top users in a personable. By creating video content or Stories, you take advantage of a <\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/facebook-video-for-marketers-strategy-for-future-success-jay-baer\/\"><span style=\"font-weight: 400;\">trending medium<\/span><\/a><span style=\"font-weight: 400;\"> that performs well on Facebook. Finally, scheduling content takes the pressure of your marketing team so you can focus on developing your strategy in new ways without constant upkeep. <\/span><\/p>\n<h2><strong>Experiment with Ads<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook, in many ways, thrives on paid ads. As a business account, you have a few ways to get in front of new audiences without paid advertisements. The good news is these ads are inexpensive and easy to set up. Over time, Facebook <\/span><span style=\"font-weight: 400;\">organic reach<\/span><span style=\"font-weight: 400;\"> for business accounts has gone down. <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-the-facebook-algorithm\/\">The algorithm<\/a> doesn\u2019t seem to be changing any time soon, so get started with Facebook ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook ads were listed as <\/span><a href=\"https:\/\/www.melbournemediaconsulting.com.au\/5-best-social-media-advertising-tools\/\"><span style=\"font-weight: 400;\">5 of the best social media advertising tools<\/span><\/a><span style=\"font-weight: 400;\">. Like any marketing effort, you need to optimize for best results. While you can advertise your Page for pennies, you still need to customize your audience and show off your best content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eye-catching images and clear calls to action go a long way. Facebook is picky about the amount of text you can include in ads, so keep it under 20%. Avoid being cute or fluffy in your language since consumers can pick up on when you\u2019re being inauthentic. The best strategy is a varied strategy. Try new things and don\u2019t be afraid to step outside of what\u2019s \u201cnormal\u201d for your industry.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Though Facebook might be at the forefront of the recent news, it\u2019s still made an impact on the world as we know it. Knowing how to use Facebook to further your marketing efforts will strengthen your ability to adapt to this digital age. Learn how to monitor your own success through these ROI metrics, and use these tips to boost your strategy in ways that actually work. Remember, just because you found success with one method in the past doesn\u2019t mean it will work tomorrow. Social media is always evolving, and your business has to grow with it to survive. <\/span><\/p>\n<p><em>Text written by\u00a0Ashley Lipman<\/em><\/p>\n","protected":false},"author":183,"featured_media":51571,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Simple Ways For Using Facebook For The Best ROI<\/title>\n<meta name=\"description\" content=\"In order to get the most significant ROI, you\u2019ll need a strong, actionable plan. 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