{"id":51213,"date":"2018-06-12T12:00:50","date_gmt":"2018-06-12T12:00:50","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=5503\/"},"modified":"2024-05-10T08:57:07","modified_gmt":"2024-05-10T06:57:07","slug":"5-key-ingredients-great-social-media-post","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/5-key-ingredients-great-social-media-post\/","title":{"rendered":"The 5 Key Ingredients for a Great Social Media Post"},"content":{"rendered":"\n<p>Social media posts can get overwhelming sometimes. Many thoughts might race through your mind when creating them; and even though some pages seem like they&#8217;re effortlessly pumping them out by the 100s it takes preparation and a certain feel for the target audience<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>At Sotrender we like data, scientific evidence for the basis of our activities, and over and above all, food. So here are the 5 key ingredients for awesome social media posts that are sure to captivate your audience:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/06\/ur-family-is-growing.-683x1024-1-683x1024.png\" alt=\"social media post recipe\" style=\"aspect-ratio:1;width:572px;height:auto\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">A great social media post consists of&#8230;<\/h2>\n\n\n\n<ol>\n<li>Preparation &#8211; this is the key ingredient. A good helping of preparation goes a long way and makes sure you can be ready for getting the right message out.<\/li>\n\n\n\n<li>Wording &#8211; this is super important especially in a world where political (and any other type of) correctness is everything and well even if it wasn&#8217;t people are attracted to good wording, consider this the aromatic ingredient!<\/li>\n\n\n\n<li>Creativity &#8211; the heart of all good marketing, but not everything. This is the ingredient that brings everything together, let&#8217;s consider it the sauce of your dish.<\/li>\n\n\n\n<li>Engagement &#8211; don&#8217;t just set and forget things! Make sure you reply to people who engage or at least like their posts.<\/li>\n\n\n\n<li>Media &#8211; this is super important, at this time it&#8217;s almost impossible to get any attention without some visual stimulus bombarding people!<\/li>\n<\/ol>\n\n\n\n<p>Overall, make sure to be genuine, sincere and try to get a human approach to your marketing. People don&#8217;t want to speak to automated campaigns or bots!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><\/span><script><\/script><script> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Read more<\/strong><\/h4>\n\n\n\n<ol>\n<li><a title=\"What targeting options should I use for my Facebook ads?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-targeting-options-i-should-use-for-my-facebook-ads\/\">What targeting options should I use for my Facebook ads?<\/a><\/li>\n\n\n\n<li><a title=\"What Facebook metrics should I check?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-facebook-metrics-should-i-check\/\">What Facebook metrics should I check?<\/a><\/li>\n\n\n\n<li><a title=\"What does it mean to boost a Facebook post?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-does-it-mean-to-boost-a-facebook-post\/\">What does it mean to boost a Facebook post?<\/a><\/li>\n<\/ol>\n","protected":false},"author":85,"featured_media":4079,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5 Key Ingredients for a Great Social Media Post - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Social media posts can get overwhelming sometimes. Many thoughts might race through your mind when creating them; and even though some pages seem like\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/5-key-ingredients-great-social-media-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 Key Ingredients for a Great Social Media Post - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Social media posts can get overwhelming sometimes. 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