{"id":51181,"date":"2017-05-16T08:46:18","date_gmt":"2017-05-16T08:46:18","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3737\/"},"modified":"2017-05-16T08:46:18","modified_gmt":"2017-05-16T08:46:18","slug":"which-youtube-metrics-are-most-important-for-me","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/which-youtube-metrics-are-most-important-for-me\/","title":{"rendered":"Which YouTube metrics are most important for me?"},"content":{"rendered":"<p>Figuring out how well your YouTube publications are performing and who they&#8217;re reaching is very important. This can give you great insights on who your audience is, if you&#8217;re reaching the audience you want to reach and to figure out how popular your content is and the reach it gets.<strong><br \/>\n<\/strong><\/p>\n<p><strong>The main stats that you can see in the analytics tab on YouTube are the following and split into three sections:<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Watch Reports (the basics):<\/span><\/p>\n<ul>\n<li><strong>Watch time<\/strong> &#8211; total time the video has been watched<\/li>\n<li><strong>Average view duration<\/strong> &#8211; average view duration<\/li>\n<li><strong>Views<\/strong> &#8211; absolute # of views<\/li>\n<li><strong>Likes, Dislikes &amp; Comments<\/strong> &#8211; total likes, dislikes and comments for the video<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Detailed Reports:<\/span><\/p>\n<ul>\n<li><strong>Demographics (Location, Age &amp; Gender)<\/strong> &#8211; generate demographics reports to view specifics and segment the audience<\/li>\n<li><strong>Sources &amp; Playback Locations<\/strong> &#8211; view sources from internal, external, referral or searched sources as well as playbacks from embedded sources or native pages<\/li>\n<li><strong>Audience Interaction (Audience Retention)<\/strong> &#8211; view the % of viewers after a certain time stamp in the video to see which points of your videos are performing best and how to improve content<span style=\"text-decoration: underline;\"><strong><br \/>\n<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Engagement Reports:<\/span><\/p>\n<ul>\n<li><strong>Shares &amp; Subscriptions Driven<\/strong> &#8211; shares on the video and subscriptions to the channel through this video<\/li>\n<li><strong>Annotation Click Rates<\/strong> &#8211; stats on the effectiveness of annotations placed in the video<\/li>\n<li><strong>Playlist Analytics<\/strong> &#8211; analytics on specific playlist elements, separate video engagement and audience behavior through the playlist<\/li>\n<li><strong>Estimated Revenues<\/strong> &#8211; if your channel is monetized you can access the revenues from each video<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-node hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5\"><img decoding=\"async\" id=\"hs-cta-img-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5.png\" alt=\"Start analyzing\u00a0your YouTube performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2c8b6458-b719-4f1c-abef-62158ba65bf5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><strong>Read also:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-types-of-ads-i-can-use-on-youtube\/\">What types of ads I can use on YouTube?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-should-i-write-my-youtube-videos-descriptions\/\">How should I write my YouTube videos descriptions?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-should-i-promote-my-youtube-videos\/\">Where can I find analytics for YouTube?<\/a><\/li>\n<\/ol>\n","protected":false},"author":85,"featured_media":51528,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which YouTube metrics are most important for me? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Figuring out how well your YouTube publications are performing and who they&#039;re reaching is very important. 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