{"id":51173,"date":"2022-08-17T07:00:49","date_gmt":"2022-08-17T07:00:49","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3425\/"},"modified":"2022-08-17T07:00:49","modified_gmt":"2022-08-17T07:00:49","slug":"how-do-i-start-advertising-on-instagram","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-start-advertising-on-instagram\/","title":{"rendered":"How do I start advertising on Instagram?"},"content":{"rendered":"

As you probably already know, Instagram\u2019s advertising is done through Facebook\u2019s existing ad platforms, mainly Ads Manager. Why is that? Simply because Instagram was bought by Facebook in April 2012 and right now Instagram and Facebook ads are a part of one ecosystem.\u00a0<\/span><\/p>\n

Creating Instagram Ads is basically the same as creating Facebook Ads with just a few changes when it comes to placement and creatives.<\/span><\/p>\n

In this post, we’ll show you how to start advertising on Instagram.<\/p>\n

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How to advertise on Instagram?<\/h2>\n

Set up a Facebook ad account<\/b>
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Firstly, you need to have a Facebook ad account. A Facebook Business Manager account isn’t required, but we advise you to get one, as it gives you more options.<\/span><\/p>\n

If you’d like to set your ads in a professional way, you should always head to Facebook Ads Manager<\/strong>, which is a platform dedicated to creating and analyzing ads (both for Facebook and Instagram).<\/p>\n

Set your advertising objective<\/b>
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Objectives are the goals of your campaigns. Depending on what you select, you will have different ad options and Instagram\u2019s algorithm<\/a> will work towards that objective.<\/span>
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\n<\/span>You can choose from the following objectives:<\/span><\/p>\n