{"id":51170,"date":"2024-01-02T11:30:41","date_gmt":"2024-01-02T11:30:41","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3389\/"},"modified":"2024-10-25T09:31:19","modified_gmt":"2024-10-25T07:31:19","slug":"requirements-for-instagram-videos-2019","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/","title":{"rendered":"What are the requirements for Instagram videos in 2024? [Free Cheat Sheet]"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Instagram released videos back in 2013<\/span><span style=\"font-weight: 400;\">. But today, ten years later, Instagram video formats are very different and the requirements are more advanced than before. <\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">That also means, there are some Instagram video requirements that need to be met before posting. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Below you\u2019ll find all the Instagram video specs that apply today. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Grab our cheat sheet and start creating!<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-5757\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/What-are-the-requirements-for-Instagram-videos.png\" alt=\"Requirements for Instagram videos\" class=\"wp-image-5757\"\/><figcaption class=\"wp-element-caption\">Requirements for Instagram videos<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram organic videos requirements<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Vertical videos<\/b><\/h3>\n\n\n\n<ul>\n<li>Minimum Instagram vertical video dimensions are <b>600 x 750.<\/b><\/li>\n\n\n\n<li>Instagram vertical aspect ratio is <b>4:5.<\/b><\/li>\n\n\n\n<li>Supported video codecs: <b>H.264, VP8<\/b><\/li>\n\n\n\n<li>Supported audio codecs: <b>AAC, Vorbis<\/b><\/li>\n\n\n\n<li>Maximum Instagram file size is <b>4GB.<\/b><\/li>\n\n\n\n<li>Recommended Instagram video formats are <b>.MP4 and. MOV.<\/b><\/li>\n\n\n\n<li>Instagram video length limit <b>60 seconds.<\/b><\/li>\n\n\n\n<li><b>Instagram video minimum length: No minimum.<\/b><\/li>\n\n\n\n<li>Video max frames <b>30fps <\/b><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xlh3980 xvmahel x1n0sxbx x1lkfr7t x1lbecb7 xo1l8bm xzsf02u\">(frames per second)<\/span><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xlh3980 xvmahel x1n0sxbx x1lkfr7t x1lbecb7 xo1l8bm xzsf02u\">.<\/span><\/li>\n\n\n\n<li>Instagram caption max length: <b>2,200 characters.<\/b><\/li>\n<\/ul>\n\n\n\n<p>You might want to know that vertical videos have been a hit lately. They dive more traffic than square videos and are more cost-effective. If you haven\u2019t already, you can definitely give this format a try. For optimal quality, ensure your instagram feed videos use the correct dimensions to maintain quality during the platform&#8217;s compression process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Video Stories <\/b><\/h3>\n\n\n\n<ul>\n<li>Minimum Instagram Stories video dimensions are <b>600 x 1067<\/b>.<\/li>\n\n\n\n<li>Recommended Instagram Stories video dimensions are <b>1080 x 1920<\/b>.<\/li>\n\n\n\n<li>Instagram Stories aspect ratio is <b>9:16. <\/b><\/li>\n\n\n\n<li>Max Instagram file size is <b>4GB.<\/b><\/li>\n\n\n\n<li>Recommended Instagram Stories video formats are <b>.MP4 and .MOV.<\/b><\/li>\n\n\n\n<li>Instagram Stories video length limit is <b>15 seconds.<\/b><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Square videos<\/b><\/h3>\n\n\n\n<ul>\n<li>Minimum Instagram square video dimensions are <b>600 x 600.<\/b><\/li>\n\n\n\n<li>Instagram square aspect ratio is <b>1:1.<\/b><\/li>\n\n\n\n<li>Supported video codecs: <b>H.264, VP8<\/b><\/li>\n\n\n\n<li>Supported audio codecs: <b>AAC, Vorbis<\/b><\/li>\n\n\n\n<li>Maximum Instagram file size is <b>4GB<\/b>.<\/li>\n\n\n\n<li>Recommended Instagram video formats are <b>.MP4 and .MOV<\/b>.<\/li>\n\n\n\n<li>Instagram video length limit <b>60 seconds.<\/b><\/li>\n\n\n\n<li><b>Instagram video minimum length: No minimum<\/b><\/li>\n\n\n\n<li>Video max frames<b> 30fps.<\/b><\/li>\n\n\n\n<li>Instagram caption max length: <b>2,200 characters.<\/b><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Landscape videos<\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Minimum Instagram landscape video dimensions are<\/span><b> 600 x 315.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram landscape aspect ratio is<\/span><b> 1:91:1<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Supported video codecs:<\/span><b> H.264, VP8<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Supported audio codecs: <\/span><b>AAC, Vorbis<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maximum Instagram file size is <\/span><b>4GB.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recommended Instagram video formats are <\/span><b>.MP4 and .MOV.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram video length limit <\/span><b>60 seconds.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram video minimum length: <\/span><b>No minimum<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video max frames <\/span><b>30fps<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li>Instagram caption max length: <b>2,200 characters.<\/b><\/li>\n<\/ul>\n\n\n<style>\n    .cta-image-container {\n        background-image: url('https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png');\n        background-size: contain;\n        background-position: left 300px top 100px;\n        background-repeat: no-repeat;\n}\n\n<\/style>    \n<div id=\"wp-block-cta-buttons-three-points-and-image\" class=\"wp-block-cta-buttons-three-points-and-image\">\n\n    <div class=\"content\">\n        <div class=\"header\">Start analyzing your Instagram performance<\/div>\n\n        <ul class=\"list\">\n            <li>14 days for free<\/li>\n            <li>Access to all features<\/li>\n            <li>No credit card required<\/li>\n        <\/ul>\n                    <a class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta\">\n                <div class=\"btn_content\">\n                    Try now                <\/div>\n            <\/a>\n        \n    <\/div>\n\n    <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png\"\/>\n    \n\n   \n   \n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Carousel videos <\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Minimum Instagram carousel video ads resolutions are <\/span><b>600 x 600.<\/b><\/li>\n\n\n\n<li><b><span style=\"font-weight: 400;\">Maximum Instagram carousel video ads resolutions are<\/span> 1080 x 1080.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram carousel video ads aspect ratio is <\/span><b>1:1.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maximum Instagram file size is <\/span><b>4GB.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recommended Instagram video formats are <\/span><b>.MP4 and. MOV.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram video length limit <\/span><b>60 seconds.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video max frames <\/span><b>30fps.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram caption max length: <\/span><b>2,200 characters.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recommended caption length: <\/span><b>125 characters<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram Reels<\/strong><\/h3>\n\n\n\n<ul>\n<li>Instagram Reel aspect ratio is <strong>9:16<\/strong> (in full-screen mode, in Instagram feed it&#8217;s cropped to 4:5) &#8211; y<span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xlh3980 xvmahel x1n0sxbx x1lkfr7t x1lbecb7 xo1l8bm xzsf02u\">ou can upload a reel with an aspect ratio between 1.91:1 and 9:16.<\/span><\/li>\n\n\n\n<li>Recommended upload size: <strong>1080 pixels x 1920 pixels.<\/strong><\/li>\n\n\n\n<li>Instagram Reel thumbnail size &#8211; display: <strong>1080 pixels x 1080 pixels.<\/strong><\/li>\n\n\n\n<li>Instagram Reel thumbnail size &#8211; recommended upload size: <strong>1080 pixels x 1920 pixels.<\/strong><\/li>\n\n\n\n<li>The recommended size for cover photos is <strong>420 pixels x 654 pixels<\/strong> (or 1:1.55 ratio).<\/li>\n\n\n\n<li>Instagram Reel frame size: <strong>1080 pixels x 1920 pixels<\/strong><\/li>\n\n\n\n<li>Cover size: <strong>1080 pixels x 1920 pixels.<\/strong><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram Reel length limit <strong>9<\/strong><\/span><strong>0 seconds.<\/strong><\/li>\n\n\n\n<li>Instagram Reel caption length: <strong>2,200 characters.<\/strong><\/li>\n\n\n\n<li><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xlh3980 xvmahel x1n0sxbx x1lkfr7t x1lbecb7 xo1l8bm xzsf02u\">Minimum frame rate: <b>30fps.<\/b><\/span><\/li>\n\n\n\n<li><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xlh3980 xvmahel x1n0sxbx x1lkfr7t x1lbecb7 xo1l8bm xzsf02u\">Minimum resolution:<strong> 720 pixels.<\/strong><\/span><\/li>\n\n\n\n<li>Maximum resolution: <strong>1080 pixels.&nbsp;<\/strong><\/li>\n\n\n\n<li>Acceptable video formats: <strong>MP4 or MOV file type.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram video ads requirements<\/strong><\/h2>\n\n\n\n<p>Usually, the organic and ad video requirements are the same, but it\u2019s always better to double-check that before posting. \ud83d\ude09 Understanding Instagram video sizes and specifications is crucial to enhance content visibility and engagement. By adhering to the optimal video dimensions and formats for various Instagram features, such as Feed, Stories, and Reels, creators can avoid issues with video quality and appearance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Vertical videos<\/b><\/h3>\n\n\n\n<ul>\n<li>Minimum Instagram vertical video dimensions are <b>600 x 750.<\/b><\/li>\n\n\n\n<li>Instagram vertical aspect ratio is <b>4:5.<\/b><\/li>\n\n\n\n<li>Maximum Instagram file size is <b>4GB.<\/b><\/li>\n\n\n\n<li>Recommended Instagram video formats are <b>.MP4 and. MOV.<\/b><\/li>\n\n\n\n<li>Instagram video length limit <b>60 seconds.<\/b><\/li>\n\n\n\n<li>Video max frames <b>30fps.<\/b><\/li>\n\n\n\n<li>Instagram caption max length: <b>2,200 characters.<\/b><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Instagram Stories videos ad requirements<\/b><\/h3>\n\n\n\n<ul>\n<li>Minimum Instagram Stories video dimensions are <b>600 x 1067<\/b>.<\/li>\n\n\n\n<li>Recommended Instagram Stories video dimensions are <b>1080 x 1920<\/b>.<\/li>\n\n\n\n<li>Instagram Stories aspect ratio is <b>9:16. <\/b><\/li>\n\n\n\n<li>Maximum Instagram file size is <b>4GB.<\/b><\/li>\n\n\n\n<li>Recommended Instagram Stories video formats are <b>.MP4 and .MOV.<\/b><\/li>\n\n\n\n<li>Instagram Stories video length limit is <b>15 seconds.<\/b><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Square videos<\/b><\/h3>\n\n\n\n<ul>\n<li>Minimum Instagram square video dimensions are <b>600 x 600.<\/b><\/li>\n\n\n\n<li>Instagram square aspect ratio is <b>1:1.<\/b><\/li>\n\n\n\n<li>Maximum Instagram file size is <b>4GB<\/b>.<\/li>\n\n\n\n<li>Recommended Instagram video formats are <b>.MP4 and .MOV<\/b>.<\/li>\n\n\n\n<li>Instagram video length limit <b>60 seconds.<\/b><\/li>\n\n\n\n<li>Video max frames<b> 30fps.<\/b><\/li>\n\n\n\n<li>Instagram caption max length: <b>2,200 characters.<\/b><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Landscape videos<\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Minimum Instagram landscape video dimensions are<\/span><b> 600 x 315.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram landscape aspect ratio is<\/span><b> 1:91:1<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maximum Instagram file size is <\/span><b>4GB.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recommended Instagram video formats are <\/span><b>.MP4 and .MOV.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram video length limit <\/span><b>60 seconds.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video max frames <\/span><b>30fps<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram caption max length: <\/span><b>2,200 characters.<\/b><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Carousel video ads <\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Minimum Instagram carousel video ads resolutions are <\/span><b>600 x 600.<\/b><\/li>\n\n\n\n<li><b><span style=\"font-weight: 400;\">Maximum Instagram carousel video ads resolutions are<\/span> 1080 x 1080.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram carousel video ads aspect ratio is <\/span><b>1:1.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maximum Instagram file size is <\/span><b>4GB.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recommended Instagram video formats are <\/span><b>.MP4 and. MOV.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram video length limit <\/span><b>60 seconds.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video max frames <\/span><b>30fps.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram caption max length: <\/span><b>2,200 characters.<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recommended caption length: <\/span><b>125 characters<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Minimum number of cards: <\/span><b>2<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maximum number of cards: <\/span><b>10<\/b><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram video requirements <strong>\u2013<\/strong> extra specifications<\/strong><\/h2>\n\n\n\n<p>Here are some extra details for your Instagram videos:<\/p>\n\n\n\n<ul>\n<li><b>File type: <\/b>Here&#8217;s the full list of<a href=\"https:\/\/www.facebook.com\/help\/218673814818907?ref=ads_guide\" target=\"_blank\" rel=\"nofollow noopener\"> supported file formats<\/a>.<\/li>\n\n\n\n<li><b>Bitrate: <\/b>No limit to bitrate files if you\u2019re using two-pass encoding, as long as your file doesn\u2019t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.<\/li>\n\n\n\n<li><b>Thumbnail image ratio:<\/b> Should match the aspect ratio of your video.<\/li>\n<\/ul>\n\n\n\n<p>Meeting all the requirements from this post shouldn\u2019t be a problem for most modern iOS and Android mobile devices. If you have an older or more obscure smartphone, consider changing to a newer model to take full advantage of Instagram videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tools for creating Instagram videos<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In case you are wondering which tools you could use when it comes to creating videos for Instagram, here is a short list of a few tools that we&#8217;ve tested and can truly recommend.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/invideo.io\/make\/instagram-video-editor\/\" target=\"_blank\" rel=\"dofollow noopener\">InVideo<\/a> \u2013 an online Instagram video editor with available templates, images, and music<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Clipchamp \u2013 a tool that helps to create awesome video content; we especially recommend it for creating Instagram video Story ads<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hubspot.com\/clip-creator\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> &#8211;\u00a0AI-powered video maker designed to convert text into professional videos<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hype Type \u2013 an app that you can use if you\u2019d like to add moving or animated texts to your video Stories<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mojo \u2013 another tool for creating animated Stories<\/span><\/li>\n\n\n\n<li>CupCut \u2013 an all-in-one video editing tool, especially useful for creating Reels and Stories<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/biteable.com\/\">Biteable<\/a> \u2013 an online video editing tool for creating any kind of videos that will be published on your feed or Stories<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/lumen5.com\/\">Lumen5<\/a> \u2013 a tool giving similar possibilities to Biteable (available only from your browser)<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Analyze your Instagram videos in Sotrender<\/strong><\/h2>\n\n\n\n<p>Wouldn&#8217;t you like to know which of your Instagram videos were performing the best?<\/p>\n\n\n\n<p>Now you can easily track the performance of your Instagram videos with <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a>, which is a social media analytical app.<\/p>\n\n\n\n<p>Some time ago, we&#8217;ve released the revamped <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/complete-guide-to-sotrenders-instagram-business-analysis\/\" target=\"_blank\" rel=\"dofollow noopener\"><b>Instagram Analytics for Business<\/b><\/a>, so you can connect your Instagram business profile, streamline analyses and get insights that\u2019ll help you see the bigger picture behind your profile and improve your engagement.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let me show you the best way to analyze the performance of your videos.<\/span><\/p>\n\n\n\n<p>What you can notice immediately is that you can filter all your posts by post type, so you can focus purely on analyzing your video content.<\/p>\n\n\n<div class=\"wp-block-image wp-image-5759\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2614\" height=\"940\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/Zrzut-ekranu-2024-08-29-o-21.12.12.png\" alt=\"\" class=\"wp-image-52947\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/Zrzut-ekranu-2024-08-29-o-21.12.12.png 2614w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/Zrzut-ekranu-2024-08-29-o-21.12.12-475x171.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/Zrzut-ekranu-2024-08-29-o-21.12.12-768x276.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/Zrzut-ekranu-2024-08-29-o-21.12.12-1536x552.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/Zrzut-ekranu-2024-08-29-o-21.12.12-2048x736.png 2048w\" sizes=\"(max-width: 2614px) 100vw, 2614px\" \/><figcaption class=\"wp-element-caption\">Analyze video content with <a href=\"https:\/\/app.sotrender.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>You can also evaluate the total share of impressions by media type.<\/p>\n\n\n\n<p>The chart below shows you what media type attracts the most attention. This way you&#8217;ll learn what your audience enjoys the most and it clearly indicates what media types you should be sharing in the future to <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/measure-engagement-instagram\/\" target=\"_blank\" rel=\"dofollow noopener\">hit higher engagement<\/a>.<\/p>\n\n\n<div class=\"wp-block-image wp-image-5761\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-2.png\" alt=\"\" class=\"wp-image-52949\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-2.png 1200w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-2-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-2-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Share of impressions by media type<\/figcaption><\/figure><\/div>\n\n\n<p>What&#8217;s more, you can analyze the share of impressions day by day, in a selected time period.<\/p>\n\n\n<div class=\"wp-block-image wp-image-5763\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-3.png\" alt=\"\" class=\"wp-image-52952\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-3.png 1200w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-3-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-3-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Impressions by media type<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image wp-image-5765\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-4.png\" alt=\"\" class=\"wp-image-52954\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-4.png 1200w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-4-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/sot_chart-4-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Activities by media type<\/figcaption><\/figure><\/div>\n\n\n<p>Last but not least, you should also analyze whether publishing video content had a significant impact&nbsp;on the number of followers or engagement rates.&nbsp;In case you&#8217;re wondering how to calculate the engagement rate, use an&nbsp;<a href=\"https:\/\/www.modash.io\/engagement-rate-calculator\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.modash.io\/engagement-rate-calculator&amp;source=gmail&amp;ust=1662880423538000&amp;usg=AOvVaw1xamOsmeqddtU0U1q2IFHX\">engagement rate calculator<\/a>.<\/p>\n\n\n\n<p>The charts we showed you above, inform about your organic video&#8217;s performance. But in Sotrender you can now analyze also your video ads results. By using <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/10\/sotrender-ads-facebook-ads-reports\/\">Sotrender Ads<\/a> you can compare, for example, a few video ads to each other to see which one was more successful. Monitoring which videos gathered the biggest number of impressions, views or conversions, will help you tweak your ad strategy accordingly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/12\/image4-2.png\" alt=\"analyze Instagram video ads in Sotrender Ads\" class=\"wp-image-9547\"\/><\/figure><\/div>\n\n<style>\n    .cta-image-container {\n        background-image: url('https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png');\n        background-size: contain;\n        background-position: left 300px top 100px;\n        background-repeat: no-repeat;\n}\n\n<\/style>    \n<div id=\"wp-block-cta-buttons-three-points-and-image\" class=\"wp-block-cta-buttons-three-points-and-image\">\n\n    <div class=\"content\">\n        <div class=\"header\">Start analyzing your ads<\/div>\n\n        <ul class=\"list\">\n            <li>14 days for free<\/li>\n            <li>Access to all features<\/li>\n            <li>No credit card required<\/li>\n        <\/ul>\n                    <a class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta\">\n                <div class=\"btn_content\">\n                    Try now                <\/div>\n            <\/a>\n        \n    <\/div>\n\n    <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png\"\/>\n    \n\n   \n   \n<\/div>\n\n\n\n<p class=\"has-text-align-left\">See what\u2019s there for you. \ud83d\ude42<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Instagram videos \u2013 stats &amp; facts<\/strong><\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now you have all you need for the job. But for the full story, let us give you a little bit of background information about Instagram videos and why they matter.<\/span><\/p>\n\n\n\n<p>Already in 2019,<strong> <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/video-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">54% of consumers<\/a>&nbsp;were interested in watching more video content from businesses they support<\/strong>. That means that you have an incentive to prepare more video content in general.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Moreover, Instagram is seeing a big-time rise in ad dollars coming to the platform lately. It seems brands have found greener pastures on Instagram over Facebook\u2019s News Feed. Instagram states that <strong>33% of the most viewed Stories on Instagram are those that were posted by businesses<\/strong>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This calls for changes in the way marketers capture leads. Instagram video campaigns are no longer a nice-to-have strategy; now it\u2019s your necessary survival gear! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What&#8217;s more, experts say Stories was Instagram\u2019s smartest move yet. Stories were released in August 2016 as a directly copied feature from Instagram\u2019s competitor, Snapchat. <a href=\"https:\/\/99firms.com\/blog\/instagram-stories-statistics\/#gref\">In 2023<\/a>, it hit <strong>5<\/strong><\/span><b>00 million users daily.<\/b><span style=\"font-weight: 400;\"> That&#8217;s over twice the number of users Snapchat had for its entire app life! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, brands can use Stories to promote their products too! The platform lets you seamlessly integrate your <a href=\"https:\/\/clipchamp.com\/en\/blog\/the-ultimate-guide-to-instagram-videos\/\">video ads<\/a> between organic releases so that they blend in.&nbsp;<\/span>According to Instagram,<b> 60% of users said they found out about a new product through Instagram.<\/b><\/p>\n\n\n\n<p><a href=\"https:\/\/startupbonsai.com\/instagram-reels-statistics\/\" target=\"_blank\" rel=\"noopener\">In 2023<\/a>, as much as <strong>91% of active Instagram users were watching Instagram videos every week.<\/strong> When it comes to the hottest video format, however, it&#8217;s now apparently Reels &#8211; <a href=\"https:\/\/hypeauditor.com\/blog\/how-different-types-of-content-perform-on-instagram\/\" target=\"_blank\" rel=\"noopener\">as reported by HypeAuditor<\/a>, in 2022 Reels achieved an estimated reach of 33.8%, surpassing both Image and Carousel posts, as well as in-feed videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start using Instagram video requirements to your advantage<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For all these reasons, Instagram videos are definitely worth the money. That\u2019s a bulletproof investment, and that is why you should consider them for your next (or current!) <a href=\"https:\/\/www.sotrender.com\/blog\/2023\/12\/instagram-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Instagram marketing strategy<\/a>. \ud83d\ude42 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re not using the power of <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/07\/engaging-video-content\/\">video<\/a> to meet your marketing goals yet, it\u2019s time to start. Pick up a camera and start churning out video content with all the Instagram video requirements in mind like there\u2019s no tomorrow!<\/span><\/p>\n\n\n<style>\n    .cta-image-container {\n        background-image: url('https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png');\n        background-size: contain;\n        background-position: left 300px top 100px;\n        background-repeat: no-repeat;\n}\n\n<\/style>    \n<div id=\"wp-block-cta-buttons-three-points-and-image\" class=\"wp-block-cta-buttons-three-points-and-image\">\n\n    <div class=\"content\">\n        <div class=\"header\">Start analyzing your Instagram performance<\/div>\n\n        <ul class=\"list\">\n            <li>14 days for free<\/li>\n            <li>Access to all features<\/li>\n            <li>No credit card required<\/li>\n        <\/ul>\n                    <a class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta\">\n                <div class=\"btn_content\">\n                    Try now                <\/div>\n            <\/a>\n        \n    <\/div>\n\n    <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png\"\/>\n    \n\n   \n   \n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Read More:<\/b><\/h3>\n\n\n\n<ol>\n<li><a title=\"How do I post videos on Instagram?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-post-videos-on-instagram\/\" target=\"_blank\" rel=\"dofollow noopener\">How do I post videos on Instagram?<\/a><\/li>\n\n\n\n<li><a title=\"How do I take great Instagram photos?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-take-great-instagram-photos\/\" target=\"_blank\" rel=\"dofollow noopener\">How do I take great Instagram photos?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/9-instagram-tools\/\" target=\"_blank\" rel=\"dofollow noopener\">9 essential Instagram tools for every social media manager &amp; for every purpose<\/a><\/li>\n<\/ol>\n","protected":false},"author":89,"featured_media":51496,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the requirements for Instagram videos in 2024?<\/title>\n<meta name=\"description\" content=\"Are you up to date with all of the Instagram video requirements? Take a look at our cheat sheet &amp; make sure that you&#039;re not missing anything.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the requirements for Instagram videos in 2024?\" \/>\n<meta property=\"og:description\" content=\"Are you up to date with all of the Instagram video requirements? Take a look at our cheat sheet &amp; make sure that you&#039;re not missing anything.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T07:31:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/\",\"name\":\"What are the requirements for Instagram videos in 2024?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg\",\"datePublished\":\"2024-01-02T11:30:41+00:00\",\"dateModified\":\"2024-10-25T07:31:19+00:00\",\"description\":\"Are you up to date with all of the Instagram video requirements? Take a look at our cheat sheet & make sure that you're not missing anything.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"What are the requirements for Instagram videos?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KBs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What are the requirements for Instagram videos in 2024? [Free Cheat Sheet]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are the requirements for Instagram videos in 2024?","description":"Are you up to date with all of the Instagram video requirements? Take a look at our cheat sheet & make sure that you're not missing anything.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/","og_locale":"en_US","og_type":"article","og_title":"What are the requirements for Instagram videos in 2024?","og_description":"Are you up to date with all of the Instagram video requirements? Take a look at our cheat sheet & make sure that you're not missing anything.","og_url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_modified_time":"2024-10-25T07:31:19+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/","url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/","name":"What are the requirements for Instagram videos in 2024?","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg","datePublished":"2024-01-02T11:30:41+00:00","dateModified":"2024-10-25T07:31:19+00:00","description":"Are you up to date with all of the Instagram video requirements? Take a look at our cheat sheet & make sure that you're not missing anything.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/04\/photography-hand-zenit-1.jpg","width":1600,"height":1067,"caption":"What are the requirements for Instagram videos?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/requirements-for-instagram-videos-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"KBs","item":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/"},{"@type":"ListItem","position":3,"name":"What are the requirements for Instagram videos in 2024? [Free Cheat Sheet]"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base\/51170"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/knowledge_base"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/89"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/51496"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=51170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}