{"id":51168,"date":"2017-03-29T13:36:37","date_gmt":"2017-03-29T13:36:37","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3199\/"},"modified":"2025-02-20T23:24:52","modified_gmt":"2025-02-20T22:24:52","slug":"how-do-i-create-twitter-tailored-audiences-2","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-create-twitter-tailored-audiences-2\/","title":{"rendered":"How do I create Twitter Tailored Audiences?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tailored Audiences are a way to target your existing users and customers to create highly relevant campaigns. There are three ways to use Tailored Audiences on Twitter:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tailor audiences from a list. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tailor audiences from the web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tailor audiences from an app.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To create a Tailor Audiences from a list, you have to follow those steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Log into your Twitter Ads account.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the <\/span><b>\u2018Tools\u2019 <\/b><span style=\"font-weight: 400;\">drop-down menu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select <\/span><b>\u2018Audience Manager\u2019<\/b><span style=\"font-weight: 400;\"> and click <\/span><b>\u2018Create new list audience\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Name your audience and select the type of data file you are uploading (such as email addresses, Twitter usernames, or mobile advertising IDs). To know more about file that you can upload visit <a href=\"https:\/\/business.twitter.com\/en\/help\/campaign-setup\/campaign-targeting\/tailored-audiences.html\">this page<\/a>.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Creating Tailored Audiences from the web is a bit different and is connected with a snippet of code that you place on pages of your website. \u00a0Visit the <\/span><a href=\"https:\/\/ads.twitter.com\/\"><span style=\"font-weight: 400;\">Conversion tracking tab in Twitter Ads<\/span><\/a><span style=\"font-weight: 400;\"> to generate the code snippet for a single event website tag. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to Tailor Audiences from mobile app events &#8211; once you create a new mobile app event, it will create a new audience automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create your audience you can include or exclude it from your targeted audience during creating your campaign. <\/span><span id=\"hs-cta-wrapper-58196838-34ed-4bf7-871b-611545757ef1\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '58196838-34ed-4bf7-871b-611545757ef1', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><b>Read More:<\/b><\/p>\n<ol>\n<li><a title=\"How do I create Twitter Tailored Audiences?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-twitter-tailored-audiences\/\">How do I create Twitter Tailored Audiences?<\/a><\/li>\n<li><a title=\"What are Twitter Tailored Audiences?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/3167\/\">What are Twitter Tailored Audiences?<\/a><\/li>\n<li><a title=\"Which Twitter metrics are the most important for me?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/which-twitter-metrics-are-the-most-important-for-me-2\/\">Which Twitter metrics are the most important for me?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51492,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I create Twitter Tailored Audiences? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Tailored Audiences are a way to target your existing users and customers to create highly relevant campaigns. 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