{"id":51167,"date":"2017-03-29T12:55:26","date_gmt":"2017-03-29T12:55:26","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3185\/"},"modified":"2025-02-20T23:41:19","modified_gmt":"2025-02-20T22:41:19","slug":"how-do-i-create-twitter-tailored-audiences","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-create-twitter-tailored-audiences\/","title":{"rendered":"How do I use Twitter Tailored Audiences?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitter Tailored Audiences are used to target your existing users and create campaigns relevant to them. To take advantage of them, you have to use audience manager in Twitter Ads. Audience manager can be found by following these steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to your Twitter Ads account.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to Tools.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u2018Audience Manager\u2019.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From there you will see any existing audiences, and where you can create a new audience. To create a new audience, you have to do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to <\/span><b>\u2018Audience Manager\u2019<\/b><span style=\"font-weight: 400;\">. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click <\/span><b>\u2018Create new audience\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From the drop down menu, pick how you want to create your audience:<br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upload your own list<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a tag to collect website visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collect your mobile app users<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow the instructions complete your audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Depending on how you want to establish your audience, you will need a different option. Make sure you know how you want to collected your audience, or that they are already collected, before you create them in audience manager.<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">Read More:<\/span><\/h6>\n<ol>\n<li><a title=\"What are Twitter Tailored Audiences?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/3167\/\">What are Twitter Tailored Audiences?<\/a><\/li>\n<li><a title=\"What is a Twitter Web Tag?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-a-twitter-web-tag\/\">What is a Twitter Web Tag?<\/a><\/li>\n<li><a title=\"What Twitter metrics should I care about?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-twitter-metrics-should-i-care-about\/\">What Twitter metrics should I care about?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51491,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I use Twitter Tailored Audiences? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Twitter Tailored Audiences are used to target your existing users and create campaigns relevant to them. To take advantage of them, you have to use\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-create-twitter-tailored-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I use Twitter Tailored Audiences? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Twitter Tailored Audiences are used to target your existing users and create campaigns relevant to them. 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