{"id":51166,"date":"2017-03-29T12:45:54","date_gmt":"2017-03-29T12:45:54","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3167\/"},"modified":"2025-02-20T23:44:53","modified_gmt":"2025-02-20T22:44:53","slug":"3167","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/3167\/","title":{"rendered":"What are Twitter Tailored Audiences?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tailored Audiences are a way to target your existing users and customers to create highly relevant campaigns. It lets you reach fans who already expressed interest in your business, meaning they\u2019ll probably be interested in your social media activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three ways to use Tailored Audiences on Twitter:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Tailored audiences from lists. <\/b><span style=\"font-weight: 400;\">These are audiences created by uploading your own list of email addresses, mobile phone numbers, Twitter IDs (user IDs or usernames), or mobile advertising IDs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tailored audiences from web<\/b><span style=\"font-weight: 400;\">. This consists of people that have visited your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tailored audiences from mobile apps<\/b><span style=\"font-weight: 400;\">. These are the people that use your mobile app, and are collected with conversion tracking for mobile apps.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<h6><b>Read also:<\/b><\/h6>\n<ol>\n<li><a title=\"What is a Twitter Web Tag?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-a-twitter-web-tag\/\">What is a Twitter Web Tag?<\/a><\/li>\n<li><a title=\"How do I start advertising on Twitter?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-start-advertising-on-twitter\/\">How do I start advertising on Twitter?<\/a><\/li>\n<li><a title=\"Should I promote my tweets?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-promote-my-tweets\/\">Should I promote my tweets?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51490,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Twitter Tailored Audiences? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Tailored Audiences are a way to target your existing users and customers to create highly relevant campaigns. 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