{"id":51158,"date":"2017-03-24T13:18:48","date_gmt":"2017-03-24T13:18:48","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3089\/"},"modified":"2017-03-24T13:18:48","modified_gmt":"2017-03-24T13:18:48","slug":"what-kind-of-conversions-can-facebook-pixel-track","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-kind-of-conversions-can-facebook-pixel-track\/","title":{"rendered":"What kind of conversions can Facebook Pixel track?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook Pixel can track two types of conversions: <\/span><b>standard and custom events<\/b><span style=\"font-weight: 400;\">.<\/span><!--more--><\/p>\n<h2><b>What are standard events?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Standard events allow you to build audiences as well as track and optimize conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to use them, you have to copy each of their codes and modify your Facebook Pixel code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can track conversions such as:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Viewing content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Searching.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding to cart.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding to wishlist.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding payment info.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Initiating checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Completing registration.<\/span><\/li>\n<\/ul>\n<h2><b>What are custom events?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Custom events are events not covered by standard events, or those that are customized by modifying standard events (for example <\/span><b>\u2018Getting to Thank You Page\u2019<\/b><span style=\"font-weight: 400;\"> or <\/span><b>\u2019Checking <\/b><b><i>Collaboration<\/i><\/b><b> tab\u2019<\/b><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><b>Read more:<\/b><\/h6>\n<ol>\n<li><a title=\"What is Video Crossposting?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-video-crossposting-2\/\">What is Video Crossposting?<\/a><\/li>\n<li><a title=\"What is Facebook Pixel?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-facebook-pixel\/\">What is Facebook Pixel?<\/a><\/li>\n<li><a title=\"What is Business Manager?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-business-manager\/\">What is Business Manager?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51482,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What kind of conversions can Facebook Pixel track? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Facebook Pixel can track two types of conversions: standard and custom events. What are standard events? Standard events allow you to build audiences as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-kind-of-conversions-can-facebook-pixel-track\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What kind of conversions can Facebook Pixel track? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook Pixel can track two types of conversions: standard and custom events. What are standard events? 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