{"id":51154,"date":"2017-03-24T11:41:45","date_gmt":"2017-03-24T11:41:45","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3035\/"},"modified":"2017-03-24T11:41:45","modified_gmt":"2017-03-24T11:41:45","slug":"how-to-create-facebook-lookalike-audience","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-to-create-facebook-lookalike-audience\/","title":{"rendered":"How to create Facebook Lookalike Audience?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lookalike Audience is a great targeting option on Facebook. It allows you to reach people who are similar to customers that you already have, giving you the opportunity to gather new fans based on their demographic info. <\/span><!--more--><\/p>\n<h2><b>To create Lookalike Audience:<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to Facebook Ad Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open menu and click on <\/span><b>Audiences<\/b><span style=\"font-weight: 400;\"> under <\/span><b>Assets<\/b><span style=\"font-weight: 400;\">:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3037 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-create-Facebook-Lookalike-Audience-n-Dokumenty-Google-Google-Chrome-2017-03-24-12.38.38.png\" alt=\"How to create Facebook Lookalike Audience\" width=\"602\" height=\"169\" \/><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Then click <\/span><b>Create Audience<\/b><span style=\"font-weight: 400;\"> and choose <\/span><b>Custom Audience<\/b><span style=\"font-weight: 400;\">:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3041 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-create-Facebook-Lookalike-Audience-n-Dokumenty-Google-Google-Chrome-2017-03-24-12.38.51.png\" alt=\"How to create Facebook Lookalike Audience\" width=\"335\" height=\"177\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You then have to fill in the following info:<\/span><\/span><\/li>\n<\/ol>\n<ul>\n<li><span style=\"font-weight: 400;\">Source. This will be the basis that your lookalike audience will be modelled after. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Country. Only one country can be selected for each lookalike audience.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Number of audiences. This is only if you want to create more than one audience based on how close they are to the original audience.<\/span><\/li>\n<li>Audience size. Must be between 1 and 10 percent of the total population in the country you choose, where 1 percent will be closest to your original source audience.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3045 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-create-Facebook-Lookalike-Audience-n-Dokumenty-Google-Google-Chrome-2017-03-24-12.39.20.png\" alt=\"How to create Facebook Lookalike Audience\" width=\"485\" height=\"277\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>When everything\u2019s ready, hit <b>Create Audience<\/b>.<\/p>\n<p><span style=\"font-weight: 400;\">All saved Audiences will be verified by Facebook. When they will be big enough and verified, you will see them in the targeting settings for each campaign.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><b>Read also:<\/b><\/h6>\n<ol>\n<li><a title=\"How do I create a Facebook Audience?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-a-facebook-audience\/\">How do I create a Facebook Audience?<\/a><\/li>\n<li><a title=\"What\u2019s Facebook Audience?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/whats-facebook-audience\/\">What\u2019s Facebook Audience?<\/a><\/li>\n<li><a title=\"How to measure effects of my ads on Facebook?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-to-measure-effects-of-my-ads-on-facebook\/\">How to measure effects of my ads on Facebook?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51478,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create Facebook Lookalike Audience? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Lookalike Audience is a great targeting option on Facebook. 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