{"id":51147,"date":"2017-03-21T05:36:10","date_gmt":"2017-03-21T05:36:10","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2897\/"},"modified":"2025-02-20T23:43:30","modified_gmt":"2025-02-20T22:43:30","slug":"what-kind-of-conversions-twitter-website-tag-can-track","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-kind-of-conversions-twitter-website-tag-can-track\/","title":{"rendered":"What kind of conversions Twitter Web Tag can track?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Website Tags were created by Twitter to help track conversions that happen on external sites as a result of a Promoted Tweets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tags, you can track any kind of onsite conversion. You can even add more than one tag to measure different actions that users might do.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">For every even\u2019t you should use a custom name and describe with the type of conversion:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Site Visits <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Downloads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchases<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Currently, Twitter has two types of tags you can create:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Universal website tag<\/b><span style=\"font-weight: 400;\"> &#8211; with this you can implement code only once and define rules based on user behaviour<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Single event website tag<\/b><span style=\"font-weight: 400;\"> &#8211; use it when you can\u2019t use first type; this tag is a good choice when you\u2019re placing it in an iframe or for a non-page load events<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When you\u2019re setting your tags, you should also specify post-view and post-engagement <\/span><span style=\"font-weight: 400;\">attribution windows. With this, you can control which actions Twitter will take credit for. <\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><b>Read more:<\/b><\/p>\n<ol>\n<li><a title=\"What is a Twitter web tag?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-a-twitter-web-tag\/\">What is a Twitter web tag?<\/a><\/li>\n<li><a title=\"How do I create a Twitter Web Tag?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-a-twitter-web-tag\/\">How do I create a Twitter Web Tag?<\/a><\/li>\n<li><a title=\"What targeting options I should use for my Twitter ads?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-targeting-options-i-should-use-for-my-twitter-ads\/\">What targeting options I should use for my Twitter ads?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51448,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What kind of conversions Twitter Web Tag can track? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Website Tags were created by Twitter to help track conversions that happen on external sites as a result of a Promoted Tweets. 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