{"id":51145,"date":"2017-03-21T05:09:45","date_gmt":"2017-03-21T05:09:45","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2845\/"},"modified":"2025-02-21T01:04:18","modified_gmt":"2025-02-21T00:04:18","slug":"how-do-i-create-a-twitter-web-tag","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-create-a-twitter-web-tag\/","title":{"rendered":"How do I create a Twitter Web Tag?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A\u00a0Twitter Web Tag is a piece of <\/span><b>HTML<\/b><span style=\"font-weight: 400;\"> that you implement in your website to enable measuring the results of your <a href=\"http:\/\/What are Promoted-only Tweets?\">Promoted Tweets<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a tag takes just a few minutes. So what do you need to do?<\/span><!--more--><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First go to the <\/span><b>Twitter Ad panel<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/ads.twitter.com\"><span style=\"font-weight: 400;\">https:\/\/ads.twitter.com<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have access to a few ad accounts, select the one that you want to create campaigns with.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click Tools at the top of the panel and select <\/span><b>&#8216;Conversion Tracking&#8217;<\/b><span style=\"font-weight: 400;\">.<br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2855 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/How-do-I-create-a-Twitter-Web-Tag_-Dokumenty-Google-Google-Chrome-2017-03-21-06.12.29.png\" alt=\"creating twitter web tag\" width=\"543\" height=\"242\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Next click on <\/span><b>\u2018Create new conversion event\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a custom name, select what type of conversion you want to track, and set post-view and post-click attribution windows, agree to Twitter policy and hit <\/span><b>\u2018Save conversion event\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2859 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/How-do-I-create-a-Twitter-Web-Tag_-Dokumenty-Google-Google-Chrome-2017-03-21-06.16.03.png\" alt=\"creating twitter web tag\" width=\"604\" height=\"135\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your tag is ready!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now you have to download the snippet code and <\/span><span style=\"font-weight: 400;\">place it at the bottom of every page on your website before the &lt;\/body&gt; HTML tag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to know that your tag is placed correctly and it\u2019s able to collect data?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Next to every tag, Twitter shows you this status:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2863 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/How-do-I-create-a-Twitter-Web-Tag_-Dokumenty-Google-Google-Chrome-2017-03-21-06.17.48.png\" alt=\"creating twitter web tag\" width=\"603\" height=\"226\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also install<\/span><span style=\"font-weight: 400;\"> a Chrome extension (<\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/twitter-pixel-helper\/jepminnlebllinfmkhfbkpckogoiefpd\"><span style=\"font-weight: 400;\">https:\/\/chrome.google.com\/webstore\/detail\/twitter-pixel-helper\/jepminnlebllinfmkhfbkpckogoiefpd<\/span><\/a><span style=\"font-weight: 400;\">) that shows you how many pixels were found on a specific page, if they\u2019ve encoured any problems, and how to solve them:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2867 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/How-do-I-create-a-Twitter-Web-Tag_-Dokumenty-Google-Google-Chrome-2017-03-21-06.18.44.png\" alt=\"creating twitter web tag\" width=\"601\" height=\"107\" \/><\/span><\/li>\n<\/ol>\n<h4><b>Read also:<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-a-twitter-web-tag\/\">What is a Twitter Web Tag?<\/a><\/strong><\/li>\n<li><a title=\"What kind of conversions Twitter Website Tag can track?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-kind-of-conversions-twitter-website-tag-can-track\/\">What kind of conversions Twitter Website Tag can track?<\/a><\/li>\n<li><a title=\"Should I promote my tweets?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-promote-my-tweets\/\">Should I promote my tweets?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51453,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I create a Twitter Web Tag? 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