{"id":51144,"date":"2017-03-20T18:31:48","date_gmt":"2017-03-20T18:31:48","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2841\/"},"modified":"2025-02-21T01:03:43","modified_gmt":"2025-02-21T00:03:43","slug":"what-is-a-twitter-video-app-card","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-a-twitter-video-app-card\/","title":{"rendered":"What is a Twitter Video App Card?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A Twitter Video App Card is another type of App Card (an ad promoting a mobile app). However, with video being the most engaging type of content, Twitter introduced another way to interact with cards. You can upload a video up to 1:40 minutes long that shows what your app can do.<\/span><!--more--><\/p>\n<h2><strong>Why are Twitter Video App Cards good for my app?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You might be wondering why you would need another type of Card or why a Video Card is better than Image Card. Well, let\u2019s see what\u00a0<\/span><a href=\"https:\/\/blog.twitter.com\/2015\/bring-your-app-to-life-with-the-video-app-card\"><span style=\"font-weight: 400;\">Twitter itself has to say about it:<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Attract higher quality app installs:<\/b><span style=\"font-weight: 400;\"> The Video App Card shows people a preview of your app, resulting in a more educated \u2014 and more qualified &#8211; user. In beta, we saw that this highly engaging format helped some advertisers nearly triple their conversion rate from app click to install (Source: Twitter internal data).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Captivate your audience:<\/b><span style=\"font-weight: 400;\"> The Video App Card autoplays in timelines, giving you an opportunity to engage your audience with attention-grabbing content at all points throughout their day.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Connect with users in a format that they consume frequently on Twitter:<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span><a href=\"https:\/\/blog.twitter.com\/2015\/new-research-twitter-users-love-to-watch-discover-and-engage-with-video\"><span style=\"font-weight: 400;\">Recent research<\/span><\/a><span style=\"font-weight: 400;\"> shows that 82% of Twitter users watch videos on Twitter, and 90% of video views on Twitter are on mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Leverage our unique targeting capabilities:<\/b><span style=\"font-weight: 400;\"> You can use our entire suite of targeting tools, including <\/span><a href=\"https:\/\/business.twitter.com\/solutions\/interest-targeting\"><span style=\"font-weight: 400;\">interest<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/business.twitter.com\/solutions\/keyword-targeting\"><span style=\"font-weight: 400;\">keyword<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/business.twitter.com\/solutions\/device-targeting\"><span style=\"font-weight: 400;\">device<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/business.twitter.com\/help\/geo-gender-and-language-targeting\">location<\/a><\/span><span style=\"font-weight: 400;\">\u00a0and <\/span><a href=\"https:\/\/business.twitter.com\/help\/tailored-audiences\"><span style=\"font-weight: 400;\">tailored audiences<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that you\u2019re reaching the people most likely to be interested in your app, at just the right time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To get Video Cards (and any other type of Cards) you have to create an ad account on Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Read More:<\/b><\/p>\n<ol>\n<li><a title=\"What I need before I start advertising on Twitter?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-i-need-before-i-start-advertising-on-twitter\/\">What I need before I start advertising on Twitter?<\/a><\/li>\n<li><a title=\"What is Twitter Image App Card?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-twitter-image-app-card\/\">What is Twitter Image App Card?<\/a><\/li>\n<li><a title=\"What is a Twitter Basic App Card?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-a-twitter-basic-app-card\/\">What is a Twitter Basic App Card?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51445,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Twitter Video App Card? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"A Twitter Video App Card is another type of App Card (an ad promoting a mobile app). 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