{"id":51139,"date":"2017-03-20T10:19:29","date_gmt":"2017-03-20T10:19:29","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2765\/"},"modified":"2025-02-20T23:29:27","modified_gmt":"2025-02-20T22:29:27","slug":"what-i-need-before-i-start-advertising-on-twitter","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-i-need-before-i-start-advertising-on-twitter\/","title":{"rendered":"What do I need before I start advertising on Twitter?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you decide that advertising on Twitter is something you want to do, go through the list below of elements that you will need to start.<\/span><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#profile\">Profile<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#account\">Ad account<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#goals\">Goals<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#creatives\">Creatives<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#audiences\">Specified target groups or lists for Audiences<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#budget\">Budget<\/a><\/span><\/li>\n<\/ul>\n<h2><b><a name=\"profile\"><\/a>Profile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No matter your goals, all of <\/span><b>your ads will be shown in the context of your Twitter profile<\/b><span style=\"font-weight: 400;\">. So the first step would be to <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-to-create-twitter-account\/\" target=\"_blank\" rel=\"noopener\">create a Twitter profile<\/a> and fill it in.<\/span><\/p>\n<h2><b><a name=\"account\"><\/a>Ad account<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To run and manage ads on Twitter you need to have active an <\/span><b>ad account<\/b><span style=\"font-weight: 400;\">. To open it, login to your Twitter profile and go to <\/span><a href=\"https:\/\/ads.twitter.com\"><span style=\"font-weight: 400;\">https:\/\/ads.twitter.com<\/span><\/a><span style=\"font-weight: 400;\">. You will be asked to set your country and timezone.\u00a0<\/span><\/p>\n<p>You can then start creating your ads or you can set your <strong>payment preferences<\/strong>. To add a payment method, click on your profile name and select \u2018Add new payment method&#8217;.<\/p>\n<p>After adding your business details you will be asked to add your credit card details.<\/p>\n<h2><b><a name=\"goals\"><\/a>Goals<\/b><\/h2>\n<p>Twitter offers numerous objectives for your campaigns. Choose the type of campaign that match your goals best. Different objectives also allow you to use different ad formats and bidding models. You can choose from these options:<\/p>\n<ul>\n<li><b>Followers. <\/b><span style=\"font-weight: 400;\">When you want to build your Twitter community. Ads will be visible in <\/span><span style=\"font-weight: 400;\">user timelines and in the \u2018Who to follow\u2019 suggestions<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> You will be charged only for new Followers (CPF).<\/span><\/li>\n<li><b>Tweet Engagements<\/b><span style=\"font-weight: 400;\">. When you want to engage people with your content and gain more likes, retweets, clicks, or comments. <\/span><span style=\"font-weight: 400;\">Users will see ads in their timelines and in search results. You will be charged only for Engagement (CPE).<\/span><\/li>\n<li><b>Website Clicks or Conversions. <\/b><span style=\"font-weight: 400;\">When you want to drive more people to your external website. Users will see ads in their timelines and in search results. Campaigns can be optimized to reduce cost per conversion (CPA; if you\u2019re using Webiste Tags) or for link clicks. You will always be charged for link clicks (CPLC).<\/span><\/li>\n<li><b>App Installs or Re-Engagements<\/b><span style=\"font-weight: 400;\">. When you want to get more downloads for your app or engage users who already have it. Ads will show up in users mobile timelines. You will be charged for installs (CPI) or app clicks (CPAC). <\/span><\/li>\n<li><b>Leads<\/b><span style=\"font-weight: 400;\">. When you want to collect emails of people who might be interested in your offer. Users will see ads in their timelines and in search results. You will be charged only for new Leads (CPL).<\/span><\/li>\n<li><b>Video Views<\/b><span style=\"font-weight: 400;\">. When you want to promote videos. Users will see ads in their timelines and in search results. You will be charged only for Video Views (CPV).<\/span><\/li>\n<\/ul>\n<h2><b><a name=\"creatives\"><\/a>Creatives<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you decide on the format of your ads, start to collect texts and images for them. Make sure to check all of the requirements first. (<\/span><a href=\"https:\/\/business.twitter.com\/en\/help\/campaign-setup\/advertiser-card-specifications.html\"><span style=\"font-weight: 400;\">https:\/\/business.twitter.com\/en\/help\/campaign-setup\/advertiser-card-specifications.html<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p>Ads should be <strong>eye-catching<\/strong>, <strong>interesting<\/strong>, and should contain a <strong>clear call-to-action<\/strong>. Users like to know what will happen after clicking your ad &#8211; make sure that this is clear to them. Twitter advises to limit your number of hashtags to 2, which is a good recommendation. Any more and you won\u2019t get as good searchability as with 2 or 1.<\/p>\n<h2><b><a name=\"audiences\"><\/a>Specified target groups or lists for Audiences<\/b><\/h2>\n<p>Based on your goals, your type of promoted product, and your type of business, you need to decide who you want to target with your ads. You can target people with the some of the following demographics:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Country\/city.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Age.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gender.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Categories or keywords.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Type of followers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Behaviours.<\/span><\/li>\n<\/ul>\n<p>If you already have lists of leads, you can also include or exclude them in you targeting (more on Tailored Audiences).<\/p>\n<p><span style=\"font-weight: 400;\">You can read more about your available options <a href=\"https:\/\/business.twitter.com\/en\/help\/campaign-setup\/campaign-targeting.html\" target=\"_blank\" rel=\"noopener\">here<\/a>. <\/span><span style=\"font-weight: 400;\">Based on your goals, your type of promoted product, and your type of business, you need to decide who you want to target with your ads. You can target people with the some of the following demographics:<\/span><\/p>\n<h2><b><a name=\"budget\"><\/a>Budget<\/b><\/h2>\n<p>When you\u2019re planning your first campaign on Twitter, it can be hard deciding how much you should spend. Every time-cost will vary based on the goals of your campaign, model of bidding, size of the audience that you want to target, competition during a specific period of time (ads around Christmas or Valentine&#8217;s Day will be more expensive), etc.<\/p>\n<p>While you\u2019re setting your targeting and bidding model, Twitter will estimate the costs for you. If you can\u2019t run a test campaign, we recommend relying on those estimations. But remember that it\u2019s only an approximate value and the final cost can be different.<\/p>\n<h6><b>Read also<\/b><span style=\"font-weight: 400;\">:<\/span><\/h6>\n<ol>\n<li><a title=\"Should I start advertising on Twitter?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-start-advertising-on-twitter\/\">Should I start advertising on Twitter?<\/a><\/li>\n<li><a title=\"Should I manage my ads on Twitter or should I hire an agency?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-manage-my-ads-on-twitter-or-should-i-hire-an-agency\/\">Should I manage my ads on Twitter or should I hire an agency?<\/a><\/li>\n<li><a title=\"What targeting options I should use for my Twitter ads?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-targeting-options-i-should-use-for-my-twitter-ads\/\">What targeting options I should use for my Twitter ads?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51442,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What do I need before I start advertising on Twitter? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"If you decide that advertising on Twitter is something you want to do, go through the list below of elements that you will need to start. 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