{"id":51127,"date":"2017-03-09T16:06:03","date_gmt":"2017-03-09T16:06:03","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2651\/"},"modified":"2025-05-27T13:12:23","modified_gmt":"2025-05-27T11:12:23","slug":"what-are-hashtags","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-are-hashtags\/","title":{"rendered":"What are hashtags?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This \u2018<\/span><b>#<\/b><span style=\"font-weight: 400;\">\u2019 is a hashtag. You add it to the beginning of words to tag the word, like so: <\/span><b>#hashtags<\/b><span style=\"font-weight: 400;\">. Putting <\/span><b>any spaces or punctuation will break your hashtag<\/b><span style=\"font-weight: 400;\">, so don\u2019t put any in yours. \u00a0<\/span><b>Capitals are okay<\/b><span style=\"font-weight: 400;\">, and a good idea to help differentiate words in longer hashtags. <\/span><\/p>\n<h2><b>What do hashtags do?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hashtags are used to make things<\/span><b> more searchable<\/b><span style=\"font-weight: 400;\"> on social media. Adding a hashtag to your post will group it with other posts that contain the same hashtag. So when somebody searches for that hashtag or keyword, <\/span><b>your post will show up<\/b><span style=\"font-weight: 400;\"> along with all the other posts with that hashtag. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hashtags make it easy for you to connect yourself to relevant discussions, join trending topics, and they make your posts more searchable. They are <\/span><b>especially important on Instagram<\/b><span style=\"font-weight: 400;\">, where they are most popular. But they are also helpful on Facebook and other channels.<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">Read more:<\/span><\/h6>\n<ol>\n<li><a title=\"How do I create my own hashtag on Instagram?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-my-own-hashtag-on-instagram\/\">How do I create my own hashtag on Instagram?<\/a><\/li>\n<li><a title=\"Should I use hashtags on Facebook?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-use-hashtags-on-facebook\/\">Should I use hashtags on Facebook?<\/a><\/li>\n<li><a title=\"How do I start advertising on Twitter?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-start-advertising-on-twitter\/\">How do I start advertising on Twitter?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51429,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are hashtags? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"This \u2018#\u2019 is a hashtag. 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