{"id":51126,"date":"2017-03-06T13:56:03","date_gmt":"2017-03-06T13:56:03","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2635\/"},"modified":"2017-03-06T13:56:03","modified_gmt":"2017-03-06T13:56:03","slug":"how-should-i-write-titles-for-my-youtube-videos","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-should-i-write-titles-for-my-youtube-videos\/","title":{"rendered":"How should I write titles for my YouTube videos?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From an SEO point of view, the title of your video is the most important descriptor of your content. Remember that every YouTube video has its own URL and YouTube creates meta tags for each video, based on different page elements &#8211; including the title.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">So how do we create relevant and interesting titles for our video?<\/span><\/p>\n<h2><b>Conduct Keyword Research<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Using tools like Google\u2019s AdWords, keyword tools, or Wordtracker, identify what people are searching for around the keyword niche that your video occupies. For example, a good keyword for Sotrender is <\/span><b>\u2018social media analytics\u2019<\/b><span style=\"font-weight: 400;\"> and <\/span><b>\u2018social media trends\u2019<\/b><span style=\"font-weight: 400;\">. Most keyword tools, including AdWords, will suggest synonyms with higher search volumes. In every case with any keyword research, you are looking for the sweet spot between high search volume and low competition.<\/span><\/p>\n<h2><b>Attract attention<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A well-written title can convince somebody to click on your video instead of scrolling past it &#8211; so be sure to write titles that pique people&#8217;s interest. Ask yourself the question: \u201cWould I click on this title if I was scrolling through YouTube?\u201d Just be sure that your title still describes what\u2019s in the video &#8211; a clickbait title is not going to work well.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-node hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5\"><img decoding=\"async\" id=\"hs-cta-img-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5.png\" alt=\"Start analyzing\u00a0your YouTube performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2c8b6458-b719-4f1c-abef-62158ba65bf5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Keep it short and catchy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The title should be as short and direct as possible. Try to keep the title no longer than 60 characters &#8211; so that important information will not be cut off. Check to see how your titles appear in search results, lists of proposed content, and on mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><b>Read also:<\/b><\/h6>\n<ol>\n<li><a title=\"Can YouTube help me in building brand awareness?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/can-youtube-help-me-in-building-brand-awareness\/\"><strong>Can YouTube help me in building brand awareness?<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/can-i-edit-youtube-video-titles-and-descriptions\/\">Can I edit YouTube titles and descriptions? <\/a><\/strong><\/li>\n<li><strong><a title=\"Should I moderate comments under my videos?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-moderate-comments-under-my-videos\/\">Should I moderate comments under my videos?<\/a><\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"author":81,"featured_media":51428,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How should I write titles for my YouTube videos? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"From an SEO point of view, the title of your video is the most important descriptor of your content. 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