{"id":51114,"date":"2017-02-24T13:00:46","date_gmt":"2017-02-24T13:00:46","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2505\/"},"modified":"2017-02-24T13:00:46","modified_gmt":"2017-02-24T13:00:46","slug":"can-youtube-help-me-in-building-brand-awareness","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/can-youtube-help-me-in-building-brand-awareness\/","title":{"rendered":"Can YouTube help me in building brand awareness?"},"content":{"rendered":"<p><b>Yes, it can<\/b><span style=\"font-weight: 400;\">. Any social media channel can. The only catch is that you have to do it wisely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube is one the biggest social services around. It\u2019s <\/span><b>not only a place to post videos<\/b><span style=\"font-weight: 400;\">. The videos themselves are a great tool to build brand awareness. Video is one of the most engaging formats for customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can your build brand awareness with the help of YouTube in two ways. One way is to <\/span><b>create your own brand or product-bound channel <\/b><span style=\"font-weight: 400;\">and start uploading videos there. The videos have to be in line with your general communication strategy.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-node hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5\"><img decoding=\"async\" id=\"hs-cta-img-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5.png\" alt=\"Start analyzing\u00a0your YouTube performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2c8b6458-b719-4f1c-abef-62158ba65bf5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">However, people aren\u2019t very eager to engage brand or company profiles, unless you are already a massive brand. You can target ads to your ideal target group and try to post relevant and entertaining content, but that\u2019s the long way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other way to build brand awareness with YouTube is by <\/span><b>collaborating with other YouTubers<\/b><span style=\"font-weight: 400;\">. Like regular celebs, a YouTuber endorsing your product can help spread the word about it to their audience or even encourage them to start using it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that picking a YouTuber to work with needs to be done carefully. They have to be <\/span><b>an authority within your target group<\/b><span style=\"font-weight: 400;\">. They can be very niche and still get you good results. As long as they\u2019re a real authority figure. How do you know which influencer is best for your service? You\u2019ll have to run some <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/10\/facebook-fan-interests\/\"><span style=\"font-weight: 400;\">research on your target group\u2019s interests<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Read More:<\/b><\/p>\n<ol>\n<li><a title=\"How do I check the results of my activities on YouTube?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-check-the-results-of-my-activities-on-youtube\/\">How do I check the results of my activities on YouTube?<\/a><\/li>\n<li><a title=\"Should I promote my YouTube videos?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-promote-my-youtube-videos\/\">Should I promote my YouTube videos?<\/a><\/li>\n<li><a title=\"How do I start advertising on YouTube?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-start-advertising-on-youtube\/\">How do I start advertising on YouTube?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51360,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can YouTube help me in building brand awareness? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Yes, it can. 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