{"id":51110,"date":"2017-02-22T13:45:37","date_gmt":"2017-02-22T13:45:37","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2461\/"},"modified":"2017-02-22T13:45:37","modified_gmt":"2017-02-22T13:45:37","slug":"what-is-facebook-pixel","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-facebook-pixel\/","title":{"rendered":"What is Facebook Pixel?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook Pixel is a few lines of code that you can insert into your website code. Use it to track conversions, create new audiences, and get insights about the usability of your website by tracking your audience behaviour. <\/span><!--more--><\/p>\n<h2>Thanks to Facebook Pixel, you can:<b><br \/>\n<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your marketing strategy by delivering your ads to the right people.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create lookalike audiences and customize them based on results from using FB Pixel, letting you use them for retargeting. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start dynamic product ads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure conversions from several devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get deep insights about how people use your website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use Facebook Pixel to spice up your website and further improve you online marketing. <\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><b>Read more:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-video-crossposting-2\/\"><span style=\"font-weight: 400;\">What is Video Cross-posting?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/2469\/\"><span style=\"font-weight: 400;\">What are Facebook Carousel posts?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-business-manager\/\"><span style=\"font-weight: 400;\">What is Business Manager?<\/span><\/a><\/li>\n<\/ol>\n","protected":false},"author":49,"featured_media":51373,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Facebook Pixel? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Facebook Pixel is a few lines of code that you can insert into your website code. 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