{"id":51109,"date":"2017-02-21T08:48:17","date_gmt":"2017-02-21T08:48:17","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2439\/"},"modified":"2017-02-21T08:48:17","modified_gmt":"2017-02-21T08:48:17","slug":"how-do-i-measure-the-effects-of-my-ads-on-youtube","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-measure-the-effects-of-my-ads-on-youtube\/","title":{"rendered":"How do I measure the effects of my ads on YouTube?"},"content":{"rendered":"

Measuring the effects of your YouTube ads depends on your campaign and your business goals. <\/span>Social media marketing has one key advantage: you can measure almost everything with any number of tools.<\/span><\/p>\n

To measure the effects of your YouTube campaigns, start with their native tool – <\/span>YouTube Analytics<\/span><\/a>. If your campaigns become bigger and you still need more options, you can always use <\/span>external partners<\/span>. <\/span><\/p>\n

You can use Twitter Analytics to measure the success of your ads, seeing how much engagement your ad got and how many clicks.<\/span><\/p>\n

Depending on your business goals, use varied campaign types and ad formats. different metrics will also be key KPI\u2019s (Key Performance Indicators) for you. For example, your <\/span>number of followers<\/b> will be important if you want to build community and brand awareness. But it will not be as important if you\u2019re running a <\/span>\u2018Leads\u2019<\/b> driven campaign.<\/span><\/p>\n

Remember to set expectations realistically and compare the results of your campaign to your previous activity. This will let you improve and optimize your actions relative to your business goals..<\/span><\/p>\n

Lastly, the results from social media platforms should be analyzed in a broader context. Use Google Analytics or other tools to see how social campaigns improve the performance of your website, blog, or shop. <\/span><\/p>\n

\"Start<\/a><\/span>