{"id":51108,"date":"2017-02-21T08:43:27","date_gmt":"2017-02-21T08:43:27","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2431\/"},"modified":"2017-02-21T08:43:27","modified_gmt":"2017-02-21T08:43:27","slug":"what-youtube-metrics-should-i-care-about","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/","title":{"rendered":"What YouTube metrics should I care about?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">YouTube doesn\u2019t offer as many metrics to measure your online effectiveness as other social media channels like Facebook or Twitter. But that doesn\u2019t mean you can\u2019t measure it. You just need to know what specific things to look at.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The YouTube metrics you should care about are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Views.<\/b><span style=\"font-weight: 400;\"> The simplest metric of success on YouTube. If people are watching, it usually means you\u2019re doing something right. It\u2019s a good indicator of your popularity and the quality of each individual video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Subscribers.<\/b><span style=\"font-weight: 400;\"> Keep an eye on how many people want more content from you. This is a good indication of your growth.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Retention.<\/b><span style=\"font-weight: 400;\"> This refers to how long users are watching your videos for. Check when most people stop watching your video and consider what might be causing it. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>User activities. <\/b><span style=\"font-weight: 400;\">Checking your user activity is the best way to see how engaged your audience is. Pay attention to the number of likes, dislikes, comments, and shares your videos get.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just remember to not look at only one metric. That won\u2019t give you the whole picture, and it can give you the wrong idea on how to improve. Try to look at a few metrics and get base your actions on all of them. <\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a5787153-29d0-4268-8b0d-07e3f1560665\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a5787153-29d0-4268-8b0d-07e3f1560665\" class=\"hs-cta-node hs-cta-a5787153-29d0-4268-8b0d-07e3f1560665\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-node hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5\"><img decoding=\"async\" id=\"hs-cta-img-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5.png\" alt=\"Start analyzing\u00a0your YouTube performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2c8b6458-b719-4f1c-abef-62158ba65bf5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/span><\/span><\/p>\n<h6><b>Read more: <\/b><\/h6>\n<ol>\n<li><a title=\"How do I check the results of my activities on YouTube?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-check-the-results-of-my-activities-on-youtube\/\">How do I check the results of my activities on YouTube?<\/a><\/li>\n<li><a title=\"Should I start advertising on YouTube?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-start-advertising-on-youtube\/\">Should I start advertising on YouTube?<\/a><\/li>\n<li><a title=\"Should I manage my ads on Youtube alone or should I hire an agency?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-manage-my-ads-on-youtube-alone-or-should-i-hire-an-agency\/\">Should I manage my ads on Youtube alone or should I hire an agency?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51357,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What YouTube metrics should I care about? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"YouTube doesn\u2019t offer as many metrics to measure your online effectiveness as other social media channels like Facebook or Twitter. But that doesn\u2019t mean\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What YouTube metrics should I care about? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube doesn\u2019t offer as many metrics to measure your online effectiveness as other social media channels like Facebook or Twitter. But that doesn\u2019t mean\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwprod.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/\",\"url\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/\",\"name\":\"What YouTube metrics should I care about? - Sotrender Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg\",\"datePublished\":\"2017-02-21T08:43:27+00:00\",\"dateModified\":\"2017-02-21T08:43:27+00:00\",\"description\":\"YouTube doesn\u2019t offer as many metrics to measure your online effectiveness as other social media channels like Facebook or Twitter. But that doesn\u2019t mean\",\"breadcrumb\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg\",\"width\":2560,\"height\":1920,\"caption\":\"Should I manage my ads on Youtube alone or should I hire an agency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KBs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What YouTube metrics should I care about?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What YouTube metrics should I care about? - Sotrender Blog","description":"YouTube doesn\u2019t offer as many metrics to measure your online effectiveness as other social media channels like Facebook or Twitter. But that doesn\u2019t mean","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/","og_locale":"en_US","og_type":"article","og_title":"What YouTube metrics should I care about? - Sotrender Blog","og_description":"YouTube doesn\u2019t offer as many metrics to measure your online effectiveness as other social media channels like Facebook or Twitter. But that doesn\u2019t mean","og_url":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","og_image":[{"width":2560,"height":1920,"url":"https:\/\/wwwprod.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/","url":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/","name":"What YouTube metrics should I care about? - Sotrender Blog","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#primaryimage"},"image":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg","datePublished":"2017-02-21T08:43:27+00:00","dateModified":"2017-02-21T08:43:27+00:00","description":"YouTube doesn\u2019t offer as many metrics to measure your online effectiveness as other social media channels like Facebook or Twitter. But that doesn\u2019t mean","breadcrumb":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/photo-1416339672936-7fe434088e8c-1-scaled.jpeg","width":2560,"height":1920,"caption":"Should I manage my ads on Youtube alone or should I hire an agency"},{"@type":"BreadcrumbList","@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-youtube-metrics-should-i-care-about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"KBs","item":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/"},{"@type":"ListItem","position":3,"name":"What YouTube metrics should I care about?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base\/51108"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/knowledge_base"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/81"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/51357"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=51108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}