{"id":51105,"date":"2021-06-17T11:42:43","date_gmt":"2021-06-17T11:42:43","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2377\/"},"modified":"2025-02-20T23:25:36","modified_gmt":"2025-02-20T22:25:36","slug":"should-i-start-advertising-on-twitter","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/","title":{"rendered":"Should I start advertising on Twitter?"},"content":{"rendered":"<p><strong>Should I start advertising on Twitter? Is it actually worth looking into or should I just stick with Instagram and Facebook advertising?<\/strong><\/p>\n<p><b>If your audience heavily relies on getting info from you on Twitter or is primarily active there, then yes. You should start advertising on Twitter in that case.<\/b><span style=\"font-weight: 400;\">\u00a0You just don\u2019t have to advertise everything all the time. Since Twitter started using an algorithm that caused organic reach to decrease, <\/span><b>advertising has become integral to success<\/b><span style=\"font-weight: 400;\">.<\/span><!--more--><\/p>\n<h2>Reasons why you should start advertising on Twitter<\/h2>\n<p>So, why shouldn&#8217;t you dump your whole budget into Instagram and Facebook ads? Why should you even consider setting up <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/12\/14\/why-use-twitter-ads\" target=\"_blank\" rel=\"dofollow noopener\">promoted tweets<\/a> on the platform?<\/p>\n<p>Well&#8230;<\/p>\n<ul>\n<li>You can differentiate between users who saw your tweets vs. those who interacted with your tweets.<\/li>\n<li>Their keyword targeting is more precise than what you can get with Facebook.<\/li>\n<li><a href=\"https:\/\/hawksem.com\/blog\/tips-for-successful-twitter-ads\/\" target=\"_blank\" rel=\"nofollow noopener\">Twitter ads aren&#8217;t invasive<\/a>, they just slip right into the feed and feel more natural.<\/li>\n<li>CPC can be extremely low.<\/li>\n<\/ul>\n<p>However, <a href=\"https:\/\/www.singlegrain.com\/twitter\/do-twitter-ads-really-work\/\" target=\"_blank\" rel=\"nofollow noopener\">Twitter isn&#8217;t always the most engaging<\/a> of platforms, so people flock to Instagram and Facebook to get more interactions.<\/p>\n<p><span style=\"font-weight: 400;\">When you advertise on Twitter, you can <\/span><b>choose from 6 objectives<\/b><span style=\"font-weight: 400;\"> that will shape how your ad looks and what it can do. These options are: <\/span><\/p>\n<ul>\n<li><b>Tweet engagements.<\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Website clicks or conversions.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>App installs or app re-arrangements.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Video views.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Followers.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Leads on Twitter.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter what your social media needs are, advertising on Twitter will help you reach them.<\/span><span id=\"hs-cta-wrapper-58196838-34ed-4bf7-871b-611545757ef1\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '58196838-34ed-4bf7-871b-611545757ef1', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><span style=\"font-weight: 400;\">Read more:<\/span><\/h6>\n<ol>\n<li><a title=\"How do I start advertising on Twitter?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-start-advertising-on-twitter\/\" target=\"_blank\" rel=\"dofollow noopener\">How do I start advertising on Twitter?<\/a><\/li>\n<li><a title=\"Should I promote my tweets?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-promote-my-tweets\/\" target=\"_blank\" rel=\"dofollow noopener\">Should I promote my tweets?<\/a><\/li>\n<li><a title=\"What targeting options I should use for my Twitter ads?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-targeting-options-i-should-use-for-my-twitter-ads\/\" target=\"_blank\" rel=\"dofollow noopener\">What targeting options I should use for my Twitter ads?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/twitter-audit\/\" target=\"_blank\" rel=\"nofollow dofollow noopener\">How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":131,"featured_media":51351,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should I start advertising on Twitter? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Should I start advertising on Twitter? Is it actually worth looking into or should I just stick with Instagram and Facebook advertising? If your audience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should I start advertising on Twitter? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Should I start advertising on Twitter? Is it actually worth looking into or should I just stick with Instagram and Facebook advertising? If your audience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T22:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/\",\"name\":\"Should I start advertising on Twitter? - Sotrender Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg\",\"datePublished\":\"2021-06-17T11:42:43+00:00\",\"dateModified\":\"2025-02-20T22:25:36+00:00\",\"description\":\"Should I start advertising on Twitter? Is it actually worth looking into or should I just stick with Instagram and Facebook advertising? If your audience\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"Should I start advertising on Twitter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KBs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Should I start advertising on Twitter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should I start advertising on Twitter? - Sotrender Blog","description":"Should I start advertising on Twitter? Is it actually worth looking into or should I just stick with Instagram and Facebook advertising? If your audience","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/","og_locale":"en_US","og_type":"article","og_title":"Should I start advertising on Twitter? - Sotrender Blog","og_description":"Should I start advertising on Twitter? Is it actually worth looking into or should I just stick with Instagram and Facebook advertising? If your audience","og_url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_modified_time":"2025-02-20T22:25:36+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/","url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/","name":"Should I start advertising on Twitter? - Sotrender Blog","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg","datePublished":"2021-06-17T11:42:43+00:00","dateModified":"2025-02-20T22:25:36+00:00","description":"Should I start advertising on Twitter? Is it actually worth looking into or should I just stick with Instagram and Facebook advertising? If your audience","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/bustle-person-crowd-1.jpg","width":1600,"height":1067,"caption":"Should I start advertising on Twitter"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"KBs","item":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/"},{"@type":"ListItem","position":3,"name":"Should I start advertising on Twitter?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base\/51105"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/knowledge_base"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/51351"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=51105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}