{"id":51093,"date":"2017-01-22T00:54:47","date_gmt":"2017-01-22T00:54:47","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=2141\/"},"modified":"2017-01-22T00:54:47","modified_gmt":"2017-01-22T00:54:47","slug":"what-targeting-options-should-i-use-for-my-youtube-ads","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-targeting-options-should-i-use-for-my-youtube-ads\/","title":{"rendered":"What targeting options should I use for my YouTube ads?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Consider the audience you want to target and how you want to convince them about your services. You have to figure this out first, then you can create an ad. <\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few targeting methods for video ads:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. YouTube lets you choose the <b>demographic details<\/b> of your audience as well as their interests. Pick from available audience categories to reach people interested in certain topics.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><b>Affinity audiences: <\/b>Raise brand awareness and connected with potentially interested users with your TrueView video ads by reaching people who already have a strong interest in relevant topics.<\/li>\n<li><b>Custom affinity audiences:<\/b> With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to the TV-like affinity audiences.<\/li>\n<li><b>In-market audiences:<\/b> Select from these audiences to find customers who are researching products and actively considering buying a service or product like the ones you offer.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">2.\u00a0<\/span><span style=\"font-weight: 400;\">You can also use<\/span><b> video remarketing <\/b><span style=\"font-weight: 400;\">&#8211; that means reaching viewers based on their past interactions with your videos, TrueView, or YouTube channel.<br \/>\n<\/span><span style=\"font-weight: 400;\">3.\u00a0<\/span><span style=\"font-weight: 400;\">While targeting, you can also <\/span><b>target unique channels<\/b><span style=\"font-weight: 400;\"> or websites, as well as specific topics by \u2018<\/span><b>Topic targeting<\/b><span style=\"font-weight: 400;\">\u2019.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">4. You also can target your ads with <\/span><b>\u2018Keywords targeting\u2019<\/b><span style=\"font-weight: 400;\">, choosing keywords related to your YouTube video, YouTube channel, or type of website that your audience is interested in.<\/span><\/p>\n<h2><b>So how do I choose a targeting method?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You have to click the <\/span><b>Video targeting<\/b><span style=\"font-weight: 400;\"> tab in your AdWords account, and select an ad group. Then follow the steps from ad targeting methods until you have your ad group. You can also add targeting directly to an ad group by selecting it on the <\/span><b>\u2018Ad groups\u2019<\/b><span style=\"font-weight: 400;\"> tab or in the left-hand navigation pane.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-node hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5\"><img decoding=\"async\" id=\"hs-cta-img-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5.png\" alt=\"Start analyzing\u00a0your YouTube performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2c8b6458-b719-4f1c-abef-62158ba65bf5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><b>Read also:<\/b><\/h6>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What types of ads can I use on YouTube?<\/span><\/li>\n<li><a title=\"How do I start advertising on YouTube?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-start-advertising-on-youtube\/\">How do I start advertising on YouTube?<\/a><\/li>\n<li><a title=\"Should I manage my ads on Youtube alone or should I hire an agency?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-manage-my-ads-on-youtube-alone-or-should-i-hire-an-agency\/\">Should I manage my ads on Youtube alone or should I hire an agency?<\/a><\/li>\n<\/ol>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your YouTube channel!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n","protected":false},"author":81,"featured_media":51304,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What targeting options should I use for my YouTube ads? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Consider the audience you want to target and how you want to convince them about your services. 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