{"id":51087,"date":"2017-01-11T14:06:10","date_gmt":"2017-01-11T14:06:10","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=1851\/"},"modified":"2017-01-11T14:06:10","modified_gmt":"2017-01-11T14:06:10","slug":"whats-facebook-audience","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/whats-facebook-audience\/","title":{"rendered":"What\u2019s Facebook Audience?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook Audience is a group of Facebook users that you can use to target your ads. Such a group can be created from data collected by your customer management, mailing system, an\u00a0<a href=\"https:\/\/www.sotrender.com\/blog\/2017\/04\/audience-insights-scan-research-facebook\/\">Audience Scan<\/a>\u00a0at Sotrender or based on the behaviours of your users on your website, app, or game.<\/span><!--more--><\/p>\n<p><b>User details are encrypted<\/b><span style=\"font-weight: 400;\"> when sent to Facebook so that no one can see any of their details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Audiences is a great option for businesses that are gathering leads through different channels but would like to <\/span><b>target users with custom messages on Facebook<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audiences can be also used for creating <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-a-facebook-audience\/\" target=\"_blank\" rel=\"noopener\">Facebook Audiences<\/a>\u00a0and they can be shared across multiple ad accounts. <\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><b>Read also:<\/b><\/h6>\n<ol>\n<li><a title=\"What\u2019s Facebook Audience?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-to-create-facebook-lookalike-audience\/\">How to create\u00a0Facebook Lookalike Audience?<\/a><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-facebook-pixel\/\">What is Facebook Pixel?<\/a><\/strong><\/li>\n<li><a title=\"What targeting options should I use for my Facebook ads?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-targeting-options-i-should-use-for-my-facebook-ads\/\">What targeting options should I use for my Facebook ads?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51296,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s Facebook Audience? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Facebook Audience is a group of Facebook users that you can use to target your ads. 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