{"id":51084,"date":"2017-01-11T11:36:37","date_gmt":"2017-01-11T11:36:37","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=1817\/"},"modified":"2025-02-04T15:01:44","modified_gmt":"2025-02-04T14:01:44","slug":"how-do-i-access-facebook-insights","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/","title":{"rendered":"How do I access Facebook Insights?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like and help you avoid under-performing content.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">To access Facebook Insights, you have to do the following: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open your <\/span><b>Page <\/b><span style=\"font-weight: 400;\">in business manager.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click <\/span><b>Insights <\/b><span style=\"font-weight: 400;\">at the top of your page.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From here you will have access to numerous pieces of data about your page. The <\/span><b>overview <\/b><span style=\"font-weight: 400;\">page provides a general summary for your performance. But you can find more detailed info in the others tabs:<\/span><\/p>\n<ul>\n<li><b>Promotions<span style=\"font-weight: 400;\">. Summary of how your promotions performed.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Likes<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Data about your profile\u2019s amount of likes.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Reach<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Data about how many people have seen your posts.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Page Views<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Data about your profile\u2019s Page views.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Action on Page<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> How people have been clicking on your page.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Posts<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Summary of the performance of your posts.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Events<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Summary of your events.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Videos<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Data on the performance of your videos.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>People<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Data on your fans and their demographics.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Messages<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Summary of your messages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to dig a little deeper into Facebook\u2019s valuable analytics, you can <\/span><b>export your data<\/b><span style=\"font-weight: 400;\"> from Facebook. You can do this by clicking \u201cInsights\u201d and then \u201cExport\u201d at the top of the screen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you want to get the most statistics from your Facebook account, you should try using a<\/span><b> social media analytics tool <\/b><span style=\"font-weight: 400;\">like<\/span><b><a href=\"http:\/\/www.sotrender.com\"> Sotrender<\/a>.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><b>Read also:<\/b><\/h6>\n<ol>\n<li><a title=\"How do I check Facebook Insights?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-check-facebook-insights\/\">How do I check Facebook Insights?<\/a><\/li>\n<li><a title=\"What is the Facebook Algorithm?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-is-the-facebook-algorithm\/\">What is the Facebook Algorithm?<\/a><\/li>\n<li><a title=\"What Facebook metrics should I check?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-facebook-metrics-should-i-check\/\">What Facebook metrics should I check?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51292,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I access Facebook Insights? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I access Facebook Insights? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-04T14:01:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/\",\"name\":\"How do I access Facebook Insights? - Sotrender Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg\",\"datePublished\":\"2017-01-11T11:36:37+00:00\",\"dateModified\":\"2025-02-04T14:01:44+00:00\",\"description\":\"Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"How do I access Facebook Insights\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KBs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How do I access Facebook Insights?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How do I access Facebook Insights? - Sotrender Blog","description":"Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/","og_locale":"en_US","og_type":"article","og_title":"How do I access Facebook Insights? - Sotrender Blog","og_description":"Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like","og_url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_modified_time":"2025-02-04T14:01:44+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/","url":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/","name":"How do I access Facebook Insights? - Sotrender Blog","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg","datePublished":"2017-01-11T11:36:37+00:00","dateModified":"2025-02-04T14:01:44+00:00","description":"Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/silver-escalator-in-subway-1.jpg","width":1600,"height":1067,"caption":"How do I access Facebook Insights"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-access-facebook-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"KBs","item":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/"},{"@type":"ListItem","position":3,"name":"How do I access Facebook Insights?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base\/51084"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/knowledge_base"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/81"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/51292"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=51084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}