{"id":51078,"date":"2017-01-02T11:46:48","date_gmt":"2017-01-02T11:46:48","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=1723\/"},"modified":"2017-01-02T11:46:48","modified_gmt":"2017-01-02T11:46:48","slug":"how-do-i-start-advertising-on-youtube","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-start-advertising-on-youtube\/","title":{"rendered":"How do I start advertising on YouTube?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ok, so you\u2019ve already decided to start your advertising campaign on YouTube. Now it\u2019s time for the next step. We will help you to get the best results and reach your goal.<\/span><!--more--><\/p>\n<ul>\n<li><b>Create an AdWords account<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can do that <\/span><a href=\"https:\/\/adwords.google.com\/home\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. If you already have an account, check whether your accounts on YouTube and AdWords are connected.<\/span><\/p>\n<ul>\n<li><b>Create an ad campaign<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Go to the <\/span><b>\u2018Campaign\u2019<\/b><span style=\"font-weight: 400;\"> tab and after clicking <\/span><b>\u2018+Campaign\u2019<\/b><span style=\"font-weight: 400;\">, find and go to <\/span><b>\u2018Video\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li><b>Fill in campaign settings<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enter your campaign name and the details, like your budget, networks you want your campaign to run on, locations where you want to target or exclude your campaign, the language your customers speak, and the devices they use. Then click <\/span><b>\u2018Save and continue\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li><b>Creating ad group<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start by giving it a name, then paste the url of the YouTube video you want to use in your ad. After this, choose video the type of ad (Drive views, awareness, conversions, or mobile app installations).<\/span><\/p>\n<ul>\n<li><b>Choose ad format<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now you have to choose in stream ad or display ad. Use TrueView in-stream ad if you want your video to appear before, during, or after other videos on Youtube. Use TrueView in-display to promote videos while people are searching on YouTube or browsing videos on YouTube or across the Web. <\/span><\/p>\n<ul>\n<li><b>Give more details<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fill-in all the gaps and fill-in a cost per view &#8211; you will be charged if the viewer watches more than 30 seconds, the whole video, if it\u2019s less than 30 seconds, or interacts with your video.<\/span><\/p>\n<ul>\n<li><b>Add targeting method<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choose demographics and their interests, and then click <\/span><b>\u2018Save a group\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click \u2018<\/span><b>Finish\u2019<\/b><span style=\"font-weight: 400;\"> and, you\u2019re done.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-node hs-cta-2c8b6458-b719-4f1c-abef-62158ba65bf5\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5\"><img decoding=\"async\" id=\"hs-cta-img-2c8b6458-b719-4f1c-abef-62158ba65bf5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2c8b6458-b719-4f1c-abef-62158ba65bf5.png\" alt=\"Start analyzing\u00a0your YouTube performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2c8b6458-b719-4f1c-abef-62158ba65bf5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><span style=\"font-weight: 400;\">Read also:<\/span><\/h6>\n<ol>\n<li><span style=\"font-weight: 400;\">What do I need before I start advertising on YouTube?<\/span><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-targeting-options-should-i-use-for-my-youtube-ads\/\"><span style=\"font-weight: 400;\">What types of ads can I use on YouTube?<\/span><\/a><\/li>\n<li><a title=\"How do I check the results of my activities on YouTube?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-check-the-results-of-my-activities-on-youtube\/\">How do I check the results of my activities on YouTube?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51915,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I start advertising on YouTube? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Ok, so you\u2019ve already decided to start your advertising campaign on YouTube. 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