{"id":51069,"date":"2016-12-21T13:01:24","date_gmt":"2016-12-21T13:01:24","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=1257\/"},"modified":"2016-12-21T13:01:24","modified_gmt":"2016-12-21T13:01:24","slug":"what-facebook-metrics-should-i-check","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-facebook-metrics-should-i-check\/","title":{"rendered":"What Facebook metrics should I check?"},"content":{"rendered":"<p style=\"text-align: justify;\">Facebook Insights and it\u2019s terminology can often be hard to understand. But it becomes much easier when you know which metrics to follow (read more about finding metrics here).<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><strong>Facebook metrics<\/strong><\/h2>\n<p style=\"text-align: justify;\">Below\u00a0are the metrics you should pay attention to on Facebook. But remember that the most important indicators of success are <a href=\"https:\/\/blog.sotrender.com\/2015\/07\/3-facebook-performance-indicators\/\">always changing<\/a>. So don\u2019t get too used to watching the same metrics.<\/p>\n<ul>\n<li><strong>Reach.<\/strong> This is how many people\u2019s feeds your posts appear in. This includes the combination of your organic, paid, and viral reach.<\/li>\n<li><strong>Average Post clicks.<\/strong> The total amount of clicks your different activities gets.<\/li>\n<li><strong>Total Engagement.<\/strong> The total amount of activities on your posts.<\/li>\n<\/ul>\n<p>These are the most essential metrics to pay attention to right now, but there are some other metrics to pay attention to as well:<\/p>\n<ul>\n<li>To see your fan&#8217;s habits, check the <strong>&#8216;Posts&#8217;<\/strong> tab. Here you will find info about your most engaging days of the week, reach from each day, and all your posts with specified metrics for them.<\/li>\n<li>The <strong>&#8216;People&#8217;<\/strong> tab. In this tab you can find out more about your fans &#8211; like the percentage of each sex among your fans, their age, and their country.<\/li>\n<li>If your business is a local one you should check metrics in the<strong> &#8216;Local&#8217;<\/strong> tab &#8211; it will help you get to know more people around your business and how to reach them.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h4><strong>Read more:<\/strong><\/h4>\n<ol>\n<li><a title=\"How do I access Facebook Insights?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-access-facebook-insights\/\">How do I access Facebook Insights?<\/a><\/li>\n<li><a title=\"How do I check Facebook Insights?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-check-facebook-insights\/\">How do I check Facebook Insights?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-to-measure-effects-of-my-ads-on-facebook\/\">How do I measure the effects of my ads on Facebook?<\/a><\/li>\n<\/ol>\n","protected":false},"author":55,"featured_media":51899,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Facebook metrics should I check? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Facebook Insights and it\u2019s terminology can often be hard to understand. 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