{"id":51055,"date":"2016-12-12T14:55:05","date_gmt":"2016-12-12T14:55:05","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=845\/"},"modified":"2016-12-12T14:55:05","modified_gmt":"2016-12-12T14:55:05","slug":"who-is-on-youtube","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/who-is-on-youtube\/","title":{"rendered":"Who is on YouTube?"},"content":{"rendered":"

According to the latest stats, YouTube has over one billion<\/b> users. That\u2019s one-third of all the people on the internet. This audience generates billions and billions of views every day. Moreover, almost 80% of these views are not from the USA, where YT is originated. 88 local versions in different countries all over the world make sure of that.<\/p>\n

Who is on YouTube?<\/strong><\/h2>\n

YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S<\/b>. Over 90% of users are older than 18, contrary to common belief<\/a> that a vast majority are younger. And on top of that, 25% of them are even older than 25.<\/p>\n

YouTube also gathers a lot of vloggers who simply want to make money with advertisements by bringing traffic to their profiles. And if a YouTube profile isn\u2019t enough (which it usually isn\u2019t), it\u2019s also a great way to guide people to your website or online store.<\/p>\n

What do people share on YouTube?<\/b><\/h2>\n

People share videos on YouTube. The types of videos can be anything, ranging from clips from movies, to university lectures, to global news. You\u2019ll find almost every niche of content on YouTube, as long as it\u2019s not to graphic.<\/p>\n

Popular accounts on YouTube<\/b><\/h2>\n

According to Yellow Social Media Report<\/a>, 28% of large businesses have a presence on YouTube, and that number is only increasing. Brand\u2019s like WWE and Get Movies do great on YouTube, but the people getting the most hits on YouTube are actually personal brands. The channel with the most views is PewDiePie<\/a>, a let\u2019s-play video game channel, followed by a music artists such as Justin Bieber and Rihanna.<\/p>\n

YouTube is a great place to share any videos your brand has or to build your brand image. Just make sure that your audience is on YouTube and that you have visual content that they\u2019re interested in.<\/p>\n

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