{"id":51045,"date":"2016-12-15T12:14:41","date_gmt":"2016-12-15T12:14:41","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=457\/"},"modified":"2016-12-15T12:14:41","modified_gmt":"2016-12-15T12:14:41","slug":"what-should-i-post-on-my-facebook-page","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-should-i-post-on-my-facebook-page\/","title":{"rendered":"What should I post on my Facebook Page?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Posting is the main form of communicating with your audience on Facebook. You have to get good at creating posts to reach your intended audience and make them customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve the best results when preparing a post, there are some rules you should follow. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Keep it short<\/b><span style=\"font-weight: 400;\">. Aim at 100-250 characters and get about <\/span><b>60% more likes, comments and shares<\/b><span style=\"font-weight: 400;\">. That\u2019s a big difference and even Facebook itself recommends it. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Add visuals to your posts<\/b><span style=\"font-weight: 400;\">. Most people learn by seeing and remember visual content easier.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Add links leading to external sites<\/b><span style=\"font-weight: 400;\">, like your homepage. It\u2019s an excellent way to \u00a0encourage people to engage with your content. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Share discounts or special offers<\/b><span style=\"font-weight: 400;\">, which will help to spread the word about you. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Make different posts for different audiences<\/b><span style=\"font-weight: 400;\"> and target them at a suitable demographic group. You can set visibility of your content limited to a given area (whole country, region or even a city of residence) and a language. You can do it in the posting box by clicking the globe icon. (First, make sure that your Page\u2019s settings allow you to target posts to different demographic groups).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heavily consider the <\/span><b>content of your posts<\/b><span style=\"font-weight: 400;\">. Posting the same things over and over again will affect your reach and your engagement negatively. Only posting about your products gets boring fast and is asocial. Which defeats the purpose of being on a social media network. So remember that even though social media can leverage your sales,<\/span><b> it can\u2019t be your only goal<\/b><span style=\"font-weight: 400;\">. We strongly recommend that you <\/span><b>experiment<\/b><span style=\"font-weight: 400;\"> with different kinds of content. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Making a post engaging is one of the most important parts of making a post. There are a few ways to get your audience engaged:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-contests-the-best-and-legal-ways-to-run-them\/\"><b>Make a contest<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post a <\/span><b>thoughtful statement or a motivational quote<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share what you find <\/span><b>interesting for you and your audience<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share<\/span><b> important news<\/b> <b>for your industry or the area you live in<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Don\u2019t spam<\/b><span style=\"font-weight: 400;\"> your fans with irrelevant posts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When posting, remember to <\/span><b>be consistent with the image of your brand<\/b><span style=\"font-weight: 400;\">. Don\u2019t post things that are out of character for you. Don\u2019t post silly cat photos if you want your brand to be perceived as reliable and respectful. On the other hand, if you want to appear more down-to-earth, silly cats might be a good way to show that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We live in a fast-paced world, so remember to be in touch with the latest trends (and not only \u00a0within your industry). Following trends and posting about them will show your fans that you know what\u2019s going on and care about your news-craving audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to follow trends?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two types of trends you should be following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">General and global trends.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry specific trends.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Global trends are ones that are known to most people and appeal to everybody. Take for example the birth of the British Royal Baby a few years back. Both media and brands were covering and reacting to the event. Why? <\/span><b>Because people were interested in it<\/b><span style=\"font-weight: 400;\">. Another good example is the Super Bowl, which isn\u2019t only a sports event in America, but a cultural phenomenon. You don\u2019t have to be a sports brand to post something related to the final NFL showdown. The biggest brands in these cases respond to events in near real-time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing your brand in this instantaneous way is known as real-time marketing, and it is increasingly popular during trending and global events. Don\u2019t worry, you don\u2019t have to have a big marketing team; with some preparation you can do it all on your own. <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2015\/01\/essential-tips-for-smbs-how-to-benefit-from-super-bowl-obssesion-by-using-social-media\/\"><span style=\"font-weight: 400;\">Read our guide on the topic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there\u2019s finding trends that are unique for your industry and business. If your brand is related to education, recurring trends will be summer vacation, back to school, etc. You have plenty of possibilities here. Don\u2019t forget about various holidays, when people buy gifts like Christmas, Father\u2019s Day, Mother\u2019s Day \u2013 write about your gift propositions when those holidays are near.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-483 size-large\" src=\"https:\/\/www.sotrender.com\/resources\/wp-content\/uploads\/2016\/12\/What-should-I-post-on-Facebook-1-1024x401.png\" alt=\"What should I post on Faceebook\" width=\"1024\" height=\"401\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to follow and monitor trends is by using Google Trends. It\u2019s name says it all. Google is the largest search engine on the internet, meaning it (usually) has what you\u2019re looking for. Just go to trends.google.com and you\u2019ll get a list what people have searched for the most. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to go deeper? No problem. You can change the search criteria by location, time period, topic, and \u00a0you can also check the popularity of any topic that comes to your mind by putting it in the search bar.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<ol>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-to-create-my-facebook-page-in-6-steps\/\">How do I create a Facebook Page?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/when-should-i-post-on-my-facebook-page\/\">When should I post on Facebook?<\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/who-will-see-my-facebook-posts\/\">Who will see my Facebook posts?<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"author":49,"featured_media":51892,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What should I post on my Facebook Page? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Posting is the main form of communicating with your audience on Facebook. 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