{"id":51043,"date":"2021-11-14T11:53:41","date_gmt":"2021-11-14T11:53:41","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=441\/"},"modified":"2024-05-10T09:31:04","modified_gmt":"2024-05-10T07:31:04","slug":"what-do-i-need-before-i-start-advertising-on-instagram","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-do-i-need-before-i-start-advertising-on-instagram\/","title":{"rendered":"What do I need before I start advertising on Instagram?"},"content":{"rendered":"\n

You definitely kept hearing the same thing over and over again: Instagram ads are a hit. They generate more revenue every year and brands value their potential.<\/p>\n\n\n\n

It’s not that easy to just publish an ad, though. You have to do a few things before you can start advertising on Instagram.<\/p>\n\n\n\n\n\n\n\n

How to start advertising on Instagram: checklist<\/strong><\/h2>\n\n\n\n

You probably need some quick answers to this question, so we’ve prepared a short checklist for you.<\/p>\n\n\n\n

Once you have the following things ready, advertising on Instagram will be a piece of cake.<\/p>\n\n\n\n

1. An advertising strategy<\/strong><\/h3>\n\n\n\n

If you\u2019re going to be investing money in Instagram ads, you should make sure you have a plan to do it effectively. Before you start advertising on Instagram, we recommend you go through some good resources.<\/p>\n\n\n\n

Reading up on the latest marketing tips<\/a> and guides<\/a> definitely helps when you don’t know much about Instagram ads. Even if you don’t have the time, we recommend checking out podcasts that you can passively listen to so you can get new ideas. After learning more about targeting, creating content, and how to track your results, it won’t be as scary. It’s best if you start by getting to know who you have the best chance of converting, though.<\/p>\n\n\n\n

We recommend checking your Instagram audience metrics<\/a> to get to know your followers. You can do it through Instagram Insights<\/a> for a shorter period of time, or you can use a third-party product like Sotrender<\/a> to get more data.<\/p>\n\n\n

\n
\"Instagram
Follower demographics in Sotrender<\/figcaption><\/figure><\/div>\n\n\n

Now you know that you should try to appeal to a specific type of group. Preparing content and setting up your targeting options should be easier than before.<\/p>\n\n\n\n

What about inspiration? What kind of content should you post? Well, it’s always a good idea to check in on your competitio<\/a>n from time to time! Of course, you shouldn’t copy them, and you shouldn’t try to be them. You can use their content to get an idea of what your shared audience likes and doesn’t respond to<\/strong>. You might notice that their followers respond well to posts with shorter captions, minimalistic visuals, or something else. Take these things into consideration and experiment with these elements until you find what gets your followers engaged.<\/p>\n\n\n\n

To sum up, you will need an advertising strategy in order to:<\/p>\n\n\n\n