{"id":51040,"date":"2016-12-08T15:26:15","date_gmt":"2016-12-08T15:26:15","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=375\/"},"modified":"2025-02-20T23:34:31","modified_gmt":"2025-02-20T22:34:31","slug":"what-is-twitters-algorithm","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-twitters-algorithm\/","title":{"rendered":"What is Twitter\u2019s Algorithm?"},"content":{"rendered":"

An algorithm<\/strong> is a \u201c<\/span>set of steps that are followed in order to solve a mathematical problem or to complete a computer process<\/span>.\u201d When talking about a social media algorithm, we\u2019re referring to the process that a social media site goes through to show you content. This is done behind the scenes, where their code does all the work that you don\u2019t want to do. So the way that you receive tweets and retweets in your feed? That\u2019s the Twitter algorithm at work. <\/span><\/p>\n

Twitter\u2019s algorithm works like this: What you see first in your feed is what is <\/span>most relevant<\/b> to you. This is determined by a few factors, like <\/span>how much you engage<\/b> a profiles post or how much you browse their profile. Any time Twitter\u2019s algorithm thinks that you missed a post you would be interested in, it will show up as \u2018the best tweets you may have missed.\u2019 <\/span><\/p>\n

This is opposed to tweets appearing in chronological order, which was Twitter\u2019s old method. There has been <\/span>some controversy<\/span><\/a> over the switch among Twitter users. Many businesses prefer chronological order because it means they only have to post at the right time. Engaging posts and quality content wasn\u2019t necessary for a tweet to be seen.<\/span><\/p>\n

Now that\u2019s not the case. <\/span>Engagement<\/b> is now the <\/span>most important<\/b> aspect of Twitter. And to engage users, you have to have quality content. Unless you use Twitter Ads to boost your posts, which is now more of a necessity than ever before. \u00a0<\/span><\/p>\n

Read more:<\/h6>\n
    \n
  1. When should I tweet on Twitter?<\/a><\/strong><\/li>\n
  2. What to post on Twitter?<\/a><\/strong><\/li>\n
  3. How big is Twitter and who is using it?<\/a><\/strong><\/li>\n
  4. How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":67,"featured_media":51871,"template":"","yoast_head":"\nWhat is Twitter\u2019s Algorithm? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"An algorithm is a \u201cset of steps that are followed in order to solve a mathematical problem or to complete a computer process.\u201d When talking about a social\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-twitters-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Twitter\u2019s Algorithm? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"An algorithm is a \u201cset of steps that are followed in order to solve a mathematical problem or to complete a computer process.\u201d When talking about a social\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-twitters-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T22:34:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/bphc6kyobmg-chester-alvarez-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-twitters-algorithm\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-twitters-algorithm\/\",\"name\":\"What is Twitter\u2019s Algorithm? 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