{"id":51039,"date":"2016-12-08T14:48:51","date_gmt":"2016-12-08T14:48:51","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=373\/"},"modified":"2016-12-08T14:48:51","modified_gmt":"2016-12-08T14:48:51","slug":"what-is-instagram-algorithm","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-instagram-algorithm\/","title":{"rendered":"What is the Instagram Algorithm?"},"content":{"rendered":"

An algorithm is a \u201cset of steps that are followed in order to solve a mathematical problem or to complete a computer process<\/a>.\u201d When talking about a social media algorithm, we\u2019re referring to the process that a social media site goes through to show your content.<\/p>\n

What is the Instagram Algorithm?<\/strong><\/h2>\n

The code behind the site works to show you content in a certain way that the makers of the site think is best. So when photos and videos appear in your Instagram feed, it is because of their algorithm.<\/p>\n

Instagram\u2019s algorithm works by showing you posts that it thinks are most relevant<\/b> to you. So if you like a profile\u2019s posts and comment on them<\/b>, their posts will be at the top of your feed<\/b>. So instead of showing you posts in chronological order, you will see posts that Instagram\u2019s algorithm thinks you would like. Even if the post is a few hours old or from the day before.<\/p>\n

Instagram used to show posts in chronological order, but has recently changed to using an algorithm based on relevancy<\/a>. But this change has not come without controversy<\/b><\/a>. Many businesses and Instagram personalities prefer chronological order, as bigger and more popular profiles are not given preferential treatment. Whereas with the algorithm, they are most likely to be at the top of user feeds.<\/p>\n

So with Instagram using their latest algorithm, engagement<\/b> is the metric you need to pay the most attention to. It\u2019s the same with Twitter, who also changed from chronological to algorithmic sorting. And of you can\u2019t get the engagement you want, you can use Advertising on Instagram to boost your reach.<\/p>\n

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