{"id":51033,"date":"2021-05-26T12:28:46","date_gmt":"2021-05-26T12:28:46","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=309\/"},"modified":"2021-05-26T12:28:46","modified_gmt":"2021-05-26T12:28:46","slug":"what-targeting-options-i-should-use-for-my-facebook-ads","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-targeting-options-i-should-use-for-my-facebook-ads\/","title":{"rendered":"What targeting options should I use for my Facebook ads?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The most important part of Facebook ads is <\/span><b>ad targeting<\/b><span style=\"font-weight: 400;\">. It\u2019s the biggest advantage of using Facebook for advertising &#8211; you can make your ads appear only to your desired audience.<\/span><\/p>\n<p>We&#8217;ll help you figure out which Facebook targeting options will be the most useful for your Facebook ads.<br \/>\n<!--more--><\/p>\n<h2><strong>Targeting options for Facebook ads<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone on \u00a0Facebook only has the things they care about appear in their News Feed. Ad targeting helps your business to connect with people who will care about the product or service being advertised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With targeting, you can find people who are more likely to be interested in your content. You can choose from options such as <\/span><b>age<\/b><span style=\"font-weight: 400;\">,<\/span><b> gender<\/b><span style=\"font-weight: 400;\">,<\/span><b> location, <\/b><span style=\"font-weight: 400;\">or<\/span><b>\u00a0interests<\/b><span style=\"font-weight: 400;\">. There is also an option to target users by their preferred device &#8211; whether they use a smartphone, tablet, or computer. You can also pick any audience you want &#8211; for example, if you have a local business, you should target your audience by location. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><b>Custom Audiences,<\/b><span style=\"font-weight: 400;\"> you can advertise to people you already know. For example, you can include or exclude clients on Facebook to further target your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><b>Lookalike Audience,<\/b><span style=\"font-weight: 400;\"> you can find people similar to your audience, which can help you reach a larger group of potential clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you start creating ads, you should try out different targeting options to see what works best for your business.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><\/p>\n<p>Of course, at the end of your Facebook ad&#8217;s run, you need to check your analytics. We recommend checking your Facebook ad analytics whenever you are about to wrap up a campaign and before starting a new one. When you have a better understanding of your ad performance and targeting options, you can <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/03\/facebook-ad-optimization\/\" target=\"_blank\" rel=\"dofollow noopener\">optimize your ad campaigns<\/a> later on.<\/p>\n<p><em>Update: This post was originally published in 2016 but has since been updated in 2021.<\/em><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><\/p>\n<ol>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-to-measure-effects-of-my-ads-on-facebook\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">How do I measure the effects of my ads on Facebook?<\/span><\/a><\/li>\n<li><a href=\"http:\/\/resources.sotrender.com\/knowledge-base\/facebook\/who-is-on-facebook\/\" target=\"_blank\" rel=\"dofollow noopener\">Who is on Facebook?<\/a><\/li>\n<li><a href=\"http:\/\/resources.sotrender.com\/knowledge-base\/what-is-the-facebook-algorithm\/\" target=\"_blank\" rel=\"dofollow noopener\">What is the Facebook Algorithm?<\/a><\/li>\n<\/ol>\n","protected":false},"author":131,"featured_media":51267,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What targeting options should I use for my Facebook ads?<\/title>\n<meta name=\"description\" content=\"Understanding Facebook targeting options is crucial if you want to reach the right audience. 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